"According to feedback from the publicity department, the popularity of Pegasus snack cart-related entries is continuing to rise. The entry for #surprise! Disney Princess on the Run actually brought a carriage to the enemy# that you purchased at 7:26 a.m. is now ranked

The eighth most popular search, someone is suspected of..."

Jiang Qi waved his hand and interrupted Hu Qing who was reporting on his work: "This popularity should be bought by Ms. Xu's agency. Half an hour ago, the agency bought the Pegasus food cart for 2.08 million. It will make its debut next Wednesday.

, with a fireworks show attached. The incident happened suddenly, and Principal Peggy may have only informed me, but not you before she could. Please pay attention to follow up on the fireworks report. Principal Peggy may not be very good at this aspect of work.

"

Hu Qing nodded slightly: "Okay boss, I will communicate with Principal Peggy about the next matters."

"In addition, the finance department has compiled the financial report for the first quarter of this year. Director Jiang said that it has been handed over to you. I have some additional explanations here."

"The comic department lost 1.779 million yuan in the first quarter, and the animation adaptation is not going well. This morning, Mr. Xue Shaoheng's agent, Ms. Xue Hua, called and said that on May 4th, there was a scholar from abroad in Peiping.

Experts came for consultation, and she has made an appointment with the hospital for treatment."

“Mr.

Jiang Qi thought for a while and asked: "Where is the plot of the comic now?"

There are so many real toy spirits playing happily in Box 1 of the train theme hotel, so Jiang Qi naturally doesn’t pay much attention to the comics being serialized online.

In fact, the comics department is probably the most losing department in the amusement park.

Although Xue Shaoheng is the main writer, he is unable to do all the main work due to personal reasons and is only responsible for the Toy Spirit part. The rest are all handled by assistants with rich comic experience hired by the amusement park with high salaries.

When there are more people, the cost goes up.

But to put it bluntly, these are just small amounts of money. What really caused the comics department to suffer serious losses was the promotion fees.

The publicity department spends a huge amount of money every month to promote the Toy Spirit comic series.

This kind of publicity fee is not a one-time deal like buying a hot search. Once you buy a hot search, it is over. If you are lucky, you can earn back the money as soon as you spend it like today. It can be realized quickly and the effect is immediate.

Investment in comics is long-term and yields slow results.

In order to attract more readers, the Toy Spirit series of comics adopts a free-to-read model with no charge. Less than a month after the comics were launched, a comic journal contacted the amusement park and asked if the amusement park was interested in publishing the comics.

I moved it to a journal and serialized it, and the other party offered me a very generous royalties for a newcomer.

Jiang Qi asked about the circulation of this journal and felt that it was not acceptable, so the person who contacted him refused.

The editor-in-chief of this journal was so angry that he scolded the amusement park for not knowing what is good and what is good. What kind of profit can be gained from putting this kind of comics for young people on the Internet? Does Jiang Qi still want to expect children around 10 years old to go online every week to catch up on updates and recharge their subscriptions?

?

Of course, Jiang Qi could not expect these minors to recharge their subscriptions, so he chose to pay for free.

The traffic brought for free is huge, and correspondingly, the advertising fees spent are also huge.

Jiang Qi remembered that in the first quarter after the comics department was established, it lost more than 7 million yuan. When the financial report came out, Hu Qing thought that the finance department had made a mistake. After all, before the comics department was established, the amusement park had no losses.

There are projects such as Taiping Town, theaters, doll houses, and toy theaters. If any one of them does not make a lot of money as soon as it opens, it is impossible for the word "loss" to appear on the financial report of the amusement park.

Even if comics boost sales of toy peripherals, they will still be losing money.

Toy peripherals have been the best-selling items in amusement parks for a long time, and comics can only be regarded as the icing on the cake rather than a timely help.

Not to mention that the sales volume driven by comics cannot make up for its own huge losses.

After the financial report came out, people in all departments of the amusement park felt that Jiang Qi would definitely lay off the cartoon department.

There are two groups in the cartoon department. One group is responsible for cartoon production and is basically in Beiping. The second group is responsible for cartoon promotion and works in the amusement park.

Of course, it is impossible for Jiang Qi to lay off the comics department. He established the comics department not to make money, but for Kaka's side missions.

[Save Wizard Kaka]: Wizard Kaka, the guardian of the Toy Spirit, is about to disappear because he has not been able to get enough love from humans for a long time. Train Da Da said that it is willing to pay any price to keep wizard Kaka from disappearing. Please

Players help Wizard Kaka gain 100,000 favorite reputation points and 10,000 extreme favorite reputation points, and ensure that no less than 1,000 people love Wizard Kaka every month.

Mission reward: 1 card draw for "Toy Story", 1 card draw for "Toy Story 2: The Adventures of the Train"

It's easy to save 100,000 points of favorite reputation points, and it's easy to save 10,000 points of extreme favorite reputation points. It's difficult to have no less than 1,000 people liking the wizard Kaka every month.

People like the new and hate the old.

The Wizard Kaka Park in another world was demolished by Carter's unfilial descendants because it was not profitable. Who can guarantee that after Jiang Qi builds the Wizard Kaka Park in this world, Kaka will always be loved by everyone?

People's love cannot always exist, but if there is a good work that can be remembered, love can always last longer.

Jiang Qi created the comics department just to burn money and increase Kaka's popularity.

Before Kaka was drawn out, Jiang Qi couldn't let Kaka perform in the toy theater like other toy spirits and sell peripherals to increase popularity and popularity. He could only throw out the settings of the toy spirit through comics and establish Kaka's toy spirit.

The status of the guardian paves the way for the wizard Kaka Park and the mission to save Kaka.

As long as the losses remain within Jiang Qi's acceptable range, he is not afraid of burning money.

Of course, Jiang Qi couldn't tell others these thoughts. After all, in the eyes of executives like Hu Qing, Jiang Qi established the comic department to serve toys. To put it bluntly, it was for peripheral sales and IP speculation.

After all, if he could really produce and sell his own hot IP, the income would be so high that Jiang Qi would not have to struggle for the rest of his life and just sleep on money every day.

Therefore, after the previous quarter's financial report came out, everyone felt that the comics department was finished.

Oh ho.

Look at our amusement park, where are there any departments that are losing money? Forget it if you are losing money, you are still losing so much.

With this loss of yours, the Toys Next Door business almost lost a whole quarter.

Not only did everyone think that the comic series was finished, but the cartoon group itself felt that it was finished.

Of course Xue Shaoheng is not worried about being laid off. He has his own job and earns income from his paintings every year. He agreed to Jiang Qi to draw comics for him purely because he likes it.

Xue Shaoheng may not care, but it is impossible for others to care.

Others in the group, when they saw the financial reports for the first two quarters of the comic department, worked overtime for two days and almost died suddenly in front of the digital tablet to show their loyalty to the boss.

Boss, our comic department's losses are all the fault of the second team. Our first team are all hard-working workers!

As for the second group...

The second group is already secretly sending in resumes and waiting to be fired.

Of course, Jiang Qi, a group of dedicated people, cannot be seen. He doesn’t even follow the comics, so how can he know the update speed? Jiang Qi has long been prepared for the loss of the comics department. The money is not spent all at once.

Every money spent by the comics department is checked by Jiang Cha, and Jiang Qi nods.

The reason why we lost so much is that one reason is that the initial investment in publicity is really large, and there is no return for just throwing money. The other reason is because the theme of Toy Spirit is slightly younger, and it is not favored by users who read comics online.

of love.

Jiang Qi just asked Jiang Cha to conduct an in-depth investigation to see if anyone was embezzling. After confirming that everyone was working conscientiously, but the results were simply not good, and the huge advertising fees invested were not proportional to the meager advertising revenue, he just criticized it at the meeting.

A few words, some deductions for performance and handling with care.

Then the comic department continued to lose money in the second quarter. This time there was improvement, with a loss of less than 4 million.

Advertising fees remain unchanged, but comic traffic has increased a lot.

For this reason, Jiang Qi also praised the cartoon department and asked them to keep up their efforts.

Then the comics department lived up to expectations and kept working hard, with losses getting smaller and smaller. From a loss of 7 million in the first quarter to only a loss of 1.7 million in a quarter now.

Although I have been losing money and have never made any money, there is always progress.

According to Jiangcha's estimation, Jiang Qi will be able to see the money back in about three quarters.

As for getting your money back...

There is a long way to go.

Jiang Qi's tolerance towards the comics department led everyone to believe that the comics department was actually a money-burning little hobby of the boss.

The boss likes it, what can you say?

Of course, as long as the boss is happy.

After discovering that they were actually the emperor's confidants, the employees of the comics team were almost crazy with joy.

It is true that when you work in a comic group, you are doing the work of a marionette-like assistant who is new to the industry. You are destined not to be famous, and it seems that it is difficult to get ahead, but there is a lot of money!

A group of cartoonists were in Peiping, and they received Peking salary, and enjoyed the benefits of food and lodging at the amusement park.

Dreaming of becoming a cartoonist is the dream of young people who have just graduated and have not been beaten by the society. The employees of the cartoon team, who have been beaten so badly by the society that they are just serving pancakes, just want to provide food and shelter to support themselves and their children.

Wife and children.

Just kidding, you can still make a living by drawing comics these days, and no college classmate would be able to say something awesome about it.

In order to better serve as the emperor's confidant, the employees of the comic group began to be involved in life and death.

"The current progress of the comic is that after the princess is abandoned by her master, she bravely braves the snowy mountains. The princess rushes in front, and Kaka chases behind." Hu Qing said.

He would not tell Jiang Qi that because his son likes this comic, he catches up on it every Saturday in order to have more to talk to during video calls with his son.

"This..." Jiang Qi tried to remember where he saw last time, but found that he couldn't remember, so he gave up, "Would it be bad if we stopped here for half a month?"

Even if Jiang Qi doesn't follow comics, he knows that the comics of Toy Spirit are composed of Kaka as the protagonist and different popular toys as supporting characters.

Now the update has obviously reached the princess unit. If the update is interrupted for half a month, the response may not be very good.

"You don't need to worry about this. One team said they will speed up the progress and finish the princess chapter before asking for leave."
To be continued...