It’s a new day, and as soon as countless Hong Kong residents wake up, they find that the headlines of major media and newspapers are almost all occupied by one content.

Ming Pao, "The rise of a film tycoon, on how Zhao Donghuai became a dominant player in the film industry with two movies!"

Oriental Daily, "This New Territories boy is very extraordinary. He took over the Shaw Brothers Cinemas and became a new force in the film industry!"

Kowloon Daily, "To congratulate the boss on joining Shaw Brothers Cinemas, we are printing an additional issue of Four Beauties today!"

Sing Tao Daily, “Hurricane rescue celebration banquet, handover between old and new!”

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Almost all newspapers are talking about Shao Yifu leasing several leading Shaw Brothers theaters to Zhao Donghuai. The picture... is a photo of Shao Yifu taking Fang Yihua and standing and talking with a large group of big and small figures in the film industry headed by Zhao Donghuai.

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Countless people passing by were shocked and started eating melons.

In a house of more than 100 square meters in Kowloon Tong, Zhao Donghuai put down the phone and his expression became more playful. The car glass he had ordered from Wanwan for the second time had been shipped out of the port.

I'm a little worried that if I hire someone from the mainland to do something too big, I'll be banned.

Director Zhao asked for 30 million Hong Kong dollars in car glass this time. He originally thought that if the deal failed, he would send people to Europe to introduce production lines, go to the mainland to find Lao Cao to invest in building a factory, and then sell it to A-Mei.

I didn't expect this and didn't suffer any hindrance.

Of course, after this wave of car glass trading, it is estimated that it will not be easy to make a big move next time, and it is time to make more preparations.

Last time, the goods worth 10 million yuan ended up being about 60 million Hong Kong dollars. This time, the 30 million yuan account was almost turned into 200 million yuan. This kind of expansion scale is not an ordinary exaggeration.

It is easy to build a large-scale automobile glass factory in the mainland.

It’s nothing more than industry, and industry has good and bad qualities.

The advantage is that the more people who work and eat with you, the greater your influence will be. The disadvantage is that making money comes a little slowly.

Zhao Donghuai was still thinking when the phone rang again. It was a call from the Pengcheng Kowloon Daily Branch, "Boss, two pieces of good news and one piece of bad news."

Zhao Donghuai laughed and said, "Say."

The chief editor of the branch immediately reported, "One is that the cinema-related talents recruited are in place, and they can enter Hong Kong today after completing the formalities. The other is that I invited people to go to Sanshui, Foshan, to discuss the cooperation you mentioned, boss..."

"Ten million Hong Kong dollars to establish a joint venture, and you hold 49%! And at the future cost price, we will give priority to unlimited supply to Hong Kong Island, and you will exclusively handle sales matters in Hong Kong, Haojiang, Wanwan, South Korea, and other island countries."

Director Zhao was overjoyed and said, "Okay, it's done beautifully. I'll prepare the money right away, and then send formal lawyers, finance and part of the management team to do the work."

This was already 1984, and it was not the first time that he missed Jianlibao.

With the opening of this year's Los Angeles Olympic Games, Chinese athletes won championships on the Olympic stage, and Oriental Magic Water Jianlibao also began to explode its magic step by step. It was born in 4 years, and the sales volume in the first year was only more than 3 million yuan, and in the second year, it was 1,000 yuan.

More than 10,000, sales exceeded 100 million yuan in 1986, 200 million yuan in 1987, and until the end of the 1980s, sales reached 560 million yuan a year.

The early days of Jianlibao were full of difficulties. Boss Li was the director of Sanshui Winery, a public enterprise. He had never made drinks before, so he came up with the idea of ​​making drinks after seeing canned drinks from Coke and Pepsi.

I learned that the Guangdong Institute of Physical Science was researching functional drinks, so I went to think about cooperation.

Research and development began in 1982, and it was not until April 1984 that Jianlibao was finally finalized. Sanshui Winery, the Provincial Institute of Physical Science, and the Yangcheng City Food Industry Research Institute cooperated to come up with the formula.

When the research and development was first successful, those small units simply couldn't afford the can production line, so they went to PepsiCo for OEM... and produced the first batch of Jianlibao canned drinks.

Sent 200 boxes to the Olympic team heading to Los Angeles.

When the Olympic Games began, the Chinese women's volleyball team often drank Jianlibao in their free time. After news reports, Oriental Magic Water became famous.

It also opened the way for Chinese national brands to take off.

I remember Jianlibao in my mind, Director Zhao... why not pick up the money? Now if you invest 10 million Hong Kong dollars, can you get 49% in a joint venture beverage factory? Let alone 49%, you can make 20% or 30%, as long as you handle Hong Kong Hao

We are the exclusive sales agent in South Korea and island countries, so we can have a stable supply of goods.

That would be so profitable!

Of course, the maximum is only 49%. Before 1986, capital outside mainland China used to invest in and build factories in the form of joint ventures. Only in 1986 did foreign wholly-owned enterprises appear.

He won't wait for the Olympics to sell drinks to make money. It's too slow. As long as Foshan can bring Jianlibao in boxes, he can sell it and make money at any time.

He has a platform! He has a platform, a lot of high-quality stars, and high-quality products. If you don’t know how to make money, then it’s totally inappropriate.

Newspapers were bombarded with advertisements, inviting Zhang Guorong, Liu Dehua, Zhou Runfa, Guan Jiahui, He Qing, Hu Huizhong and others to endorse or even promote this drink, with all-stars selling the product.

That's picking up money.

Currently in the Mainland, all kinds of cola or Jianlibao drinks are very cheap, such as Tianfu Coke, Laoshan Coke, etc., which cost 20 to 30 cents a bottle, while Coke and Pepsi sell for 40 cents. This refers to the terminal retail price!

Production cost? Basically, a bottle of drink costs only a few cents.

But in Hong Kong Island, Coca-Cola and Pepsi cost HKD 18 a can, and supermarkets only sell them for HKD 1.5 or HKD 1.6 when they have discounts.

The cost of a can is a few cents in RMB, plus the cost of the can, and the production price is more than 10 cents in RMB. At the current exchange rate, it is only 20 to 30 cents in Hong Kong dollars.

There are various taxes and other charges, and the price is the same as that of Coca-Cola and Pepsi in Hong Kong Island.

Many big stars strongly recommend this, why is this not picking up money? How much profit is it from HKD 23 cents to HKD 1.80?

Putting aside various costs and taxes, if you earn one Hong Kong dollar per can, selling 100,000 cans in a day will be 100,000 Hong Kong dollars. As for whether it can be sold for 100,000... don't make trouble, let's see how much money can't be paid by future generations of idiot fans to support idols, brothers and sisters.

flower?

What's more, you are only allowed to drink one can of drink a day to support your idol?

The star-chasers of this era were no more reserved than those of later generations. They committed suicide because of Cheng Long, and there were female fans flying from the island country every day to block Cheng Long.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! There are millions of people in Hong Kong, Zhao Donghuai's ability to advertise in movies, and many high-quality idols at his disposal. If he does not pick up two or three million a day, he can only

Selling 100,000 cans and only picking up 100,000 cans is a waste of this big platform!

Investing 10 million to invest in Jianlibao, he didn't expect how much money Jianlibao would make when sales in mainland China exceeded 100 million in two years... He has such a strong star-making ability, if he can't turn it into money, it would be a waste.

It was the first time he filmed the New World. He knew that the garment industry would become popular with new clothes and he could make money. He did not have the time or energy to do too much cross-industry. Now he also knew that with his various actions, Wanwan might encounter

Obstacles, blocked movies, etc.

Even the car glass trade may be affected.

Then you have to make multiple preparations to build a glass factory in the mainland and recover losses from other industries.

Compared with the good news of Jianlibao...the theater management talents recruited are in place, so it's just average.

He had negotiated with Shao Daheng to rent theaters on January 9th and started arranging for people to recruit top executives in the mainland. It was already the 25th. Wasn't it necessary to recruit well?

On the contrary, last night, Shao Daheng handed over the theater chain to him, which was a bit fast. At that time, Shao Daheng said that it would take one or two months to prepare, but last night it was only half a month.

However, if Shaw Tycoon organizes more than ten Shaw theaters and spends a month or two, it will prioritize the affairs of the four leading theaters, and it is normal to finish them in half a month.

After complimenting Pengcheng's editor-in-chief a few more words, he smiled and said, "Tell me, what's the bad news?"

The editor-in-chief then let out a wolf howl, "Boss, please send more people quickly, or you can ask me to recruit on the spot, we are going crazy reading the manuscripts here!"

"You don't know. I heard that the first draft fee of 10,000 Hong Kong dollars has just been remitted to two teachers. The leaders of the local Federation of Literary and Art Circles Writers Association have stayed in their homes to urge the manuscripts. In order to earn foreign exchange, those leaders have also worked hard to make them write every day.

Thousands of words."

"The news spread further, and we received more letters and manuscripts in one day than one truck could pull!"

Zhao Donghuai couldn't help but let out a "fuck" sound. He couldn't finish a truckload of mail every day?

Is it okay for the leaders of the Writers Association of the Federation of Literary and Art Circles to stay at home to press for manuscripts? In 1984, Hong Kong dollars were created that could be freely exchanged against the U.S. dollar... It was really something.

………………

Two days later.

When Andy Lau and Chow Yun-fat arrived at the main office of Zhao Films together and saw the confused Kwan Jiahui and He Qing's girls, Hua Zai decisively smiled and bowed to say hello.

Zhao Donghuai grabbed two stacks of contracts and said, "Ah Fa, Hua Zai, don't tell me that I have benefits and I am not cheap for you. This is a contract to promote a new sports drink. Sign it and wait for the money to come."

Historically, Jianlibao was not finalized until April, more than two months later, but that was because each company was short of money. It was okay for a boss Li to run a winery, but he could make tens of thousands a year, and he could save hundreds of thousands over many years.

Also a possibility.

In other research institutes, there is very little public investment in this. The bigger reason is to generate electricity. Some researchers want to fill the gap in domestic sports drinks.

Zhao Donghuai suddenly spent 10 million Hong Kong dollars to establish a joint venture. After spending so much money, he only accounted for 49%, and asked to be solely responsible for all the marketing revenue of Hong Kong, South Korea, and island countries? This is simply a thunder, which can make Bijiu

The factory's larger team has started to move.

Just like if you throw away the advance manuscript fee of 10,000 Hong Kong dollars, how much does it cost? For more than 1,000 US dollars, the leaders of the Federation of Literary and Art Circles can stay at the author's house to urge the manuscript.

You were able to earn foreign exchange in the early to mid-1980s, you were truly a hero!

In this case, in order to get 10 million Hong Kong dollars and to build a good relationship with Director Zhao, a big investor, many people went to Jianlibao to help.

With more people helping out, research and development will definitely speed up.

Zhao Donghuai will be able to get the Jianlibao he requested without having to wait until April.

The money he invested also built a can production line, and the rest was cash in Hong Kong dollars.

When his Jianlibao arrives, don't go to any supermarket, just use the newspaper channels of Kowloon Daily, which are spread all over Hong Kong, to sell it.

At worst, tell the newspaper man that for every can of Jianlibao you sell, I will give you a dime. Don’t think it’s a small amount of money. Ten cans are one yuan, and one hundred cans are ten yuan... Then, there are separate Jianlibao, some with Ah Fa printed on them,

Headshots and photos of Andy Lau, Cheung Guorong, He Qing and others’ Jianlibao packaging??

If you sell it together with newspapers, fans will be happier buying it.
To be continued...