On July 24, it rained heavily.

At around six o'clock in the morning, a car drove into the ATV TV City. After parking under the headquarters building, Liu Dehua, Wang Jing, Zhushe Lao Wu, Zhu Yanping, Wang Dashuo, Zhang Dashu and others got out of the car.

, standing under the awning, rubbing hands excitedly and scattering smoke.

Da Shitou first helped Hua Zai and Fei Dingdian to light cigarettes, and then said with red eyes, "Brother Hua, Director Wang, your movie "Water Margin" was released yesterday, how was the box office in Thailand? You don't have the means to contact them there?"

Fei Jing smiled bitterly, "If there was a channel that would take the initiative to contact and ask for data, Ahua and I wouldn't have gotten up so early to come to ATV to ask for news. It was a theater chain given to Zhao Sheng by the Zhengda Xie family, with a 600-piece big screen.

"

"Because before (Jurassic Park 2) (new half a catty) was sold out and went to other scattered theaters, this time (Water Margin) was released in Thailand. It is regarded as the first film for thousands of theaters, with 100% of the film schedule

, this is not comparable to Hong Kong Haowan.”

"Thailand has a population of over 54 million and is one of the four Asian tigers. We can look forward to it at the box office."

During the three days from the 23rd to the 25th, movies such as "The Water Margin" and "The Two Proud Heroes" will be released one after another. These movies are considered small productions, especially for a big company like 100 Years Pictures, (The Water Margin)

These are all ordinary movies that Hua Zai took more than a month to complete.

Originally, the company didn't pay much attention to it and just followed the process casually.

It was released on Hong Kong Island yesterday and only got 50% of the film schedule, and then (Jurassic Park 2) was reduced to 40%, and (New Half Category) is still in theaters with 10%.

However, Hong Kong, mainland China and South Korea, that is, 50% of the day. Wang Vanke's "The Two Prouds" will be released at 8 o'clock this morning. "The Two Prouds" will start at 30%, and then "The Water Margin" will be 30%

, (new half a catty) completely failed.

Hua Zai laughed and said, "Yesterday, 50% of the film schedule in Hong Kong Island only took in 920,000 Hong Kong dollars in box office in one day. It is definitely profitable. As long as the total box office exceeds 10 million, the province, the mainland, and South Korea will not be bad."

, selling the port is also a big money."

“But there is another Thai market, so we can look forward to it!”

On July 15th, Hong Kong Island Commercial Bank Chen Youqing brought Chia Tai students to theaters to pay protection fees. This is indeed super good news for the Hong Kong film industry.

This is the same as when Wanjia invaded South Korea.

Before Wanjia entered South Korea, no matter how much box office Hong Kong movies sold there, it basically had nothing to do with the producers. They just collected the total port fee. Li Guoxing, the second generation, could only collect one-fourth and five-fifths of the box office profits.

Even less!

Because before theater chains entered the theater chain, there were too many scattered theater chain alliances that falsely reported and concealed box office revenue, made false accounts, and delayed the accounts for a year and a half without paying you, which was all baseless behavior.

But Wanjia entered South Korea, and if a movie sold more than 40 million Hong Kong dollars in South Korea, about 20 million Hong Kong dollars could flow back into the film production company, which is open, transparent, timely and stable.

This is an extra profit of 10 to 20 million!

How about South Korea? What about Thailand? South Korea has a population of 42 million and is one of the four Asian tigers. Thailand has a population of 54 million and is one of the four tigers!

The next moment, Hua Zai was also slightly excited and said, "The box office in Hong Kong Island was 920,000, but (The Water Margin) took 2.77 million Hong Kong dollars in one day in South Korea, which was almost three times the number in this city. That's still 50% of the film schedule...

"

"I heard that Mr. Zhao is also running the Wanjia Comprehensive Supermarket in Xingjiapo. There are 3 million people in Xingjiapo, which is half less than that of Hong Kong Island. If Wanjia opens 20 stores, 20 theaters can fill the space, right?

?”

South Korea’s box office is three times that of Hong Kong Island? First of all, South Korea’s population is more than six times that of Hong Kong Island, and secondly, the ticket price is twice that of Hong Kong Island.

At this stage, the South Korean entertainment industry is completely in ruins. When Lee Young-ae studied in Hong Kong from South Korea and became a new national idol after becoming famous, it is really...

No matter how many fans Hua Zai has in South Korea at this stage, South Korean fans who think that Lee Young Ae is the second female lead and buy movie tickets for Miss Young Ae are extremely fierce.

It was windy and rainy outside the awning of the building, but now it could not stop the fiery hearts of Hua Zai and the others. Old Wu was excited, "If we can win Malaysia and the island country together, it will really be a huge source of wealth. Overall,

The box office power is stronger than in North America."

"I heard that there are more than 17 million people in Malaysia, and Chinese account for a quarter. The total number is not less than the Chinese in Sing Kapo, but more. The Chinese in Malaysia and Sing Kapo combined are more than the total number of Chinese in Hong Kong Island.

population.”

"Xingma Tai, Xingma Tai, once we win Xinghetai, how can we lose the horse? Doesn't that look down on the big horse?"

The fat on Wang Jingxiao's face trembled, "These days, Zou Sheng, Lei Sheng and Shao Sheng are all trying to build relationships and treat guests. They are running as pioneers to run Xingjiapo Cinemas and Supermarkets.

If I really do it well, not only the movie business, but also my monthly calendars can be spread all over retail terminals, preventing those second-hand dealers and middlemen from making so much profit."

In one sentence, Lao Wu, Da Shitou, Hua Zai and others were all speechless.

After being speechless for a long time, Da Shitou dropped his cigarette butt and asked curiously, "Director Wang, you have been in business for 10 months. How much has the calendar factory earned in total?"

Don’t forget Feijing’s calendar factory. Between December last year and January this year, its monthly sales could exceed HK$200 million or HK$300 million.

Fei Jing's smile became even brighter, "From the opening of the factory to June, we sold a total of 1.17 billion Hong Kong dollars in sales. But don't think that with such a huge sales volume, I can really make a lot of money. Let me give you an example.

, the island country sold 210 million Hong Kong dollars in sales, paid taxes, customs, transportation, second-hand dealers, retail entities, etc..."

"Of the 210 million Hong Kong dollars from the island country, can I get back 50 million Hong Kong dollars? This will also include printing costs."

"If the island country sells for 210 million, my net profit will be 30 to 40 million. Of this net profit, 25% will be distributed to the staff team and management."

"I really earn very little, just a little bit of money."

Wang Dashuo, Hua Zai and others all rolled their eyes wildly. It's not that they don't believe the numbers Fei Jing said, but it's just picking up money. You can pick up 20 to 30 million from an island country. What about Thailand, Xingjiapo, and Malaysia?

Not to mention that in the Wan Province and South Korean markets, you don’t have to pay second-hand dealers. For a calendar worth 12 yuan, you only need to pay Wanjia 3 yuan in channel fees.

Printing cost? Isn’t that just buying paper from the paper mill?

This is the same as when Zhao Donghuai sold strong beer and Jianlibao. A bottle of strong beer was priced at 1.8 Hong Kong dollars in Hong Kong. Putting aside production costs, celebrities’ personal commissions, transportation channel fees, taxes, etc., Zhao Donghuai earned 1 Hong Kong dollar per bottle.

But if a middleman like Lao Wu transports goods to Wan Province and sells them to Wan Province, he can only earn 5 cents from selling a bottle of Zhao Donghuai! When Wanjia conquers Wan Province, even if there is an extra layer of tariffs, he can still earn 8 cents from each bottle sold.

Or 90 cents. There is no need for middlemen like Lao Wu to extract profits, and there is no need to pay for retail terminals.

They all came because the cinema chain had broken into the Thai market, and they were eager to see the results. But Fei Jing and Hua Zai were really different from Lao Wu and Wang Dashu. They also had wall calendars and bicycles.

Business!

The group arrived at around six o'clock in the morning...it was not until seven o'clock in the morning that they entered the building and went up to the waiting area on the 12th floor.

eight thirty……

Met Zhao Donghuai.

In the big office, Hua Zai took the initiative to serve as the boy who served tea and water, and everyone arranged a round. Director Zhao smiled and said, "You are quite impatient, but it is understandable. Yesterday (Water Margin) won the first prize in Thailand

Box office of HK$4.1 million."

"It's higher than the one in South Korea."

Although there are no moviegoers in Thailand who go to theaters to buy movie tickets for the second female lead, Lee Young-ae, Thailand has a population of more than 10 million more than South Korea. It belongs to the peak era of the Four Asian Tigers, and Thais are not short of money.

Movie tickets are also 30 Hong Kong dollars each.

More importantly, in the past, Thailand did not have a unified overarching theater chain, and it was still a loose theater alliance. Most of the movie-watching experiences in the alliance were actually similar to those in the current new era of mainland China.

On a hot day, there is no air-conditioning or air-conditioning, which is very basic for an old-fashioned cinema.

The newly opened Wanjia is also located in the Lotus Supermarket of the CP Group. It is fully air-conditioned and provides a superior movie-watching experience.

This is the time when Zhao Donghuai decorated the first Wanjia comprehensive store, copying the large shopping malls in the late 2010s. The theater chain also copied the layout. At this stage, Lotus Supermarket also copied the layout of Wanjia.

An epoch-making experience in advance.

Speaking of this, Zhao Donghuai said happily, "(Water Margin) received 4.1 million, which is an average attendance rate of 40%."

"After all, this is a 600 big screen, and this movie is 100% scheduled. The movie that was sold out before (Jurassic Park 2) is still showing in the old theater alliance due to contract issues. I heard Xie Sheng said Jurassic Park 2

Yesterday, the box office revenue was more than 1.8 million Hong Kong dollars."

Wang Jingdu was shocked, "The average attendance rate is 40%, and the box office is 4.1 million Hong Kong dollars in one day? This is a movie that starts at 8 a.m.? It is eight hours less, at least four less screenings??"

Zhao Donghuai nodded without explaining much. After all, this was Thailand in 1990. The average GDP per capita was five times that of the mainland, and the population was more than eight times that of Hong Kong Island...

The box office of 4.1 million is equivalent to more than 130,000 Thai people watching this movie.

Of course, just listen to per capita GDP or average salary. The real level varies greatly, but Lotus Supermarket itself is densely located in major cities such as Bangkok, Chiang Mai, Chiang Rai, and Pattaya.

Another point must be noted. In this era, Thailand is also a tourist destination for tourists from many countries. The tourist flow is very large. Tourism is one of Thailand’s five major economic pillars!

The tourist wave itself can also be converted into an audience of movie fans. From 1974 to the present, transvestite shows have been one of the biggest money-drawing waves in Thailand's tourism industry.

Accounting for 20% to 30% of the tourism performance industry's business.

Then custom attracts money...

At the current stage of the Hong Kong film industry, in the original trajectory, movies with a box office of 30 million Hong Kong dollars for 25 Hong Kong dollars are all priced at 15 Hong Kong dollars. Only with Hong Kong citizens and tens of millions of tourists a year can the box office continue to be maintained at 3,000.

Thousands of levels.

One can imagine how much tourists spend in Thailand, one of the five major economies in the tourism industry.

An ordinary movie like "Water Margin", if it gets 70% support from Hong Kong Island, it can earn more than HK$20 million at the box office in more than three weeks. Now it's only 50% a day, and then it will be changed to 30% or less in the long term. Maybe it will be lowered.

Only 12 million to 15 million box office.

But in Thailand, even if three movies were released within three consecutive days, each with a 33% screening rate, it would not be surprising if a single movie could earn HKD 40 million.

A movie with a box office of 40 million Hong Kong dollars in Thailand is equivalent to more than 1.3 million people watching it once. Thailand has a population of 54 million plus a tourist flow of tens of millions!

………………
To be continued...