Li Jiaxin was stunned, "Ah? Does this mean that only 20,000 pieces of Mao Qiang models are sold worldwide? Isn't that too little? A bag worth several thousand yuan can be eaten by more than 20 million people in Hong Kong, let alone an island country.

, South Korea and the Star-Malaysia market.”

"Even if we don't go to Europe and the United States, our brand can try to sell 100,000 units a year??"

The net profit of 10,000 pieces was more than 20 million Hong Kong dollars. In 1988, a small target was set to sell 100,000 pieces? That was a net profit of more than 200 million Hong Kong dollars!

Ah Xin felt a little dizzy when she thought about this number. She felt that Director Zhao had given her so much small money, and she had to fly down three thousand feet to repay it.

Zhao Donghuai waved his hand, "Things are rare and valuable. Nowadays, people may still be buying impulsively. Maybe there will be a shopper party soon. Once you announce that the Mao Qiang model will only sell 20,000 pieces, the limited edition... this style of women's bag

The value will be stable in the long term, or even bullish!”

"The next one is Zhao Feiyan. The copywriting is not a summary of the works of historical celebrities. You can try copywriting on anecdotes and allusions such as She is as light as a swallow, Leave a fairy skirt, Ring is fat, swallows are thin, etc."

Limited quantity and hunger marketing have always been one of the main operating methods of shopping malls. Women's bags are not something that is quickly consumed like lipstick. Speaking of quality, it is not surprising that a bag can be used for several years.

But who can guarantee the quality of luxury goods?

"There are too many strange women or famous women in our history. After Zhao Feiyan, we can recommend Xu Pingjun. The experience of this woman in history is a bit sad, but (The Love of the Sword) (The Love of Nanyuan) are also widely circulated.

Anecdotes and allusions.”

"You are building a brand now. There are so many sub-brands to choose from, so you need to engage in more thirsty marketing. It is best to create a kind of popularity like Journey to the West Wanjia Instant Noodles!"

Li Jiaxin was dumbfounded. She was confused. Can luxury handbags be played like instant noodle cards? After being confused for a while, when the car came over, Ah Xin hurriedly followed, "Boss, what is the deep love between old swords?"

Zhao Donghuai glanced at her speechlessly, got in the car and went to the villa in Dakeng Village before explaining these two allusions.

Li Jiaxin was very moved after hearing this. When the car arrived at the villa, before Zhao Donghuai had time to call the relevant people in the mainland to pick up the X-MP, Ah Xin made Director Zhao understand what Tao means Tao.

After crying with tears in his eyes, Ah Xin asked curiously, "Boss, I think the love story between Liu Xun and Xu Pingjun is very touching. Liu Xun is also a famous wise man in history. Is it possible to make a TV series about them?"

After Emperor Wu of the Han Dynasty entrusted him with an orphan, Huo Guang basically controlled the power of the country, and it was not difficult to depose and establish a new emperor. Under such circumstances, when Liu Xun, Emperor Xuan of the Han Dynasty, had just succeeded to the throne and was powerless, the Huo Group wanted the daughter of the Huo family to become the emperor.

Queen, Liu Xun dares to play with the imperial edict of "The Love of the Old Sword is Deep"?

Although Xu Pingjun, the "old swordsman", had only been the empress of the Han Dynasty for three years before being poisoned to death by the Huo family... But for women, such historical allusions are used to explain the five thousand years of luxury women's bags, and the history

It’s full of sense of heritage.

It’s so full that it’s almost overflowing. A few words of copywriting can completely establish the brand structure, and it can also invisibly talk about five thousand years of cultural heritage.

Zhao Donghuai laughed, "It takes a long time to make a TV series... After you get rich, you can invest in a big director to make a historical movie, specifically about the allusive meaning of Xu Pingjun, a women's handbag brand."

Li Jiaxin's eyes lit up, yes, it has only been ten days, and thanks to the wild publicity and promotion, 10,000 pieces of Mao Qiang's models have been sold. She has earned more than 20 million Hong Kong dollars, and the men's wallet has earned more than 10 million.

After the sub-brand came out, it made a special movie to explain (The Love of the Sword) (Nanyuan Yiai)??

"Does it mean that the better the movie is made, the higher the box office will be, and the more marketing it will be hungry for? A Xu Pingjun brand only produces 10,000 pieces, and it is limited worldwide, so the price can be set higher."

"Now a bag costing several thousand dollars can make a certain sub-brand cost up to HK$10,000...or even more expensive!"

Zhao Donghuai glanced at Ah Xin happily, she finally realized it!

As long as the movies of "The Legend of the Sword" and "The Last Love of the South Park" are well made, even if they are only popular in Asia and the public opinion is sensational enough, they don't care about the European and American markets at all. Then Xu Pingjun's 5,000-year-old women's bag, the price is better than

The Maoqiang model is two or three times more expensive, but it doesn’t mean it has no sales.

When we get richer and richer in the future, and there are more and more wealthy people, what does a women's bag worth tens of thousands? Once Mao Qiang, Xu Pingjun and other women's bag styles are completely promoted, then really, as long as there are no more

Products can become collectibles in the luxury goods industry.

It depends on whether Zhao has, no, it depends on whether Li Jiaxin has the courage to spend a lot of money to invest in copywriting movies!

She now has the courage to spend tens of millions to make a historical royal love and feud movie like "The Legend of the Sword" and "The Last Love in the South Park", even if it only tells the story of the love and hate of ancient emperors without filming so many big scenes.

Once the film is finished, there is hope that it will make a lot of money at the box office and push luxury-related women's bags to an astonishing high.

Li Jiaxin was trembling a little, "Boss, why don't you try to set up a project now? As for the heroine Queen Xu, how about Hong Xin? We are a class of 85 students. She looks very soft in ancient costumes and is easy to bully..."

"Queen Huo Xiao Yingying? Even the male lead is Emperor Xuan of Han Dynasty. He is not a tyrant. I have to choose someone who can give a powerful performance? Please help me choose."

Zhao Donghuai said, "It was hard to find an 18-year-old young emperor for a while. Instead, Huo Guang directly asked Bao Guo'an to come as a guest star. It was not difficult."

Teacher Bao is 42 years old this year, not too old, but it’s a trivial matter to look older with makeup.

The one who is currently working on the production of Red Cliff can just join the show. Red Cliff proposed the project in mid-August last year, and Director Wang started preparations. The schedule set by Zhao Donghuai is that it will be released in December 1988 or January or February next year.
Chapter completed!