Chapter 167 The power of actively creating hot news(1/3)
Ms. Mary's "movie review" was aimed directly at California's Pacific Gas and Electric Company, and it was able to make the front page of a super newspaper like the "New York Post", of course, for money.
However, compared with the income of a big movie, these are just small amounts of money and not worth mentioning.
Countless North Americans, including media organizations, certainly know that California Pacific Gas and Electric is a behemoth, but media people also work very hard to pursue news.
Especially the kind of big news that is hot enough to shock the eyeballs!
Now, what news is more exaggerated than "Never Compromise"? Many news reporters thought it was a joke and fake news when they first saw Mary's "movie review".
After thinking about the weight of the "New York Post", everyone fell silent.
Pacific Gas and Electric Group is really like the "Hong Kong Island Coal and Electricity Group" in the movie (Never Compromise). Due to poor management and negligence, a large amount of hexavalent chromium used for industrial anti-rust seeped into the groundwater, triggering a small
A large number of North American citizens in the town fell ill??
Mild headache, nosebleed, respiratory illness? Moderate organ failure??
grass!
This is the news of a 360-degree rolling explosion!
Then, whether it is New York or Chicago, or California, Miami, etc., watching movies from Hong Kong Island (never compromise) has become a required course for media people across the United States, from print media to various TV stations.
A large number of media people rushed to the cinema to watch the movie, and then a large number of people flew to California, Hinckley Town!
At this stage, Hinckley Town has undoubtedly become the light of the United States, attracting countless attention!
The trend brought about by this wave of hot news has almost overwhelmed all voices in North America. That's really...
Wall Street Journal, "How ridiculous?! Depraved! Horrible and twisted to the point of perversion?! A film from Hong Kong Island (Never Compromise), everything that happens in the movie can actually be found in North America??"
Chicago Tribune, “PG&E! Shame on California!!!”
Washington Post, “Today is not April Fools’ Day!! Not!!!”
Los Angeles Times, "Who will save the health and safety of Californians? More than half of Californians are using electricity or gas or natural gas provided by Pacific Gas and Electric Group, including myself, but I am in an unprecedented horror."
………………
It really exploded!
Mary's "movie review" was published at 8 a.m. on July 11, North American time, accompanying the New York Post and sweeping North America.
Then by noon at the latest, major newspapers across North America published urgent issues one after another, all promoting the movie Never Compromise...
They don't actively want to publicize it, but they want to explain clearly what Pacific Gas and Electric Group has done. Let readers read it first (never compromise), which is a clearer and easier-to-understand explanation than any written description!
Pacific Gas and Electric has a bad reputation!
A movie made the guy who controlled half of California's coal-fired power look like "the old master who was beaten to death by random punches." He was so confused and confused that he was quickly hammered by the North American media and was so shaken that he didn't dare to speak out.
By the way, who owns this energy group? The equity is relatively dispersed. This tycoon may have a hand in it, and that tycoon may have a hand in it. On the surface, it is not controlled by any family in the California consortium.
The shareholding is dispersed and the controlling power is not too strong. The result is that the large organization is bloated and the internal power is dispersed. When encountering an unexpected crisis, it is not easy to have a decisive voice to deal with it quickly through public relations.
Otherwise, the original Pacific Coal and Electric would not have been sued and claimed compensation at every turn. The most absurd thing in its original trajectory was that its power equipment was backward, causing the largest California wildfire in North America!
In September 2010, Pacific Coal and Electric dug out a gas pipeline, causing an explosion and the California fire!
In 2018, poor management caused another super wildfire. It faced claims of more than 10 billion U.S. dollars and filed for bankruptcy protection.
wait wait wait.
This weird group is really cool. In addition to spending money to run the official white-glove operation and lobbying relevant departments in the hope of continuously increasing electricity and gas bills to make money, its handling of various other crises is really average.
Therefore, when Pacific Gas and Electric Group faced a lot of criticism and complaints from most of the media in North America, its public relations performance was poor.
Its reputation and reputation throughout the United States and even California have plummeted!
(Never Compromise) This movie starts at 10 a.m. on July 11th, North American time. AMC only needs to show it in one hall, and every hall has an attendance rate of over 80%.
Wait until the afternoon? The venue is full and every seat is packed!
Originally, AMC Cinemas only had 1,200 big screens, but by the afternoon it had expanded to 1,500 big screens.
On July 12, when the North American box office statistics of (Never Compromise) were released yesterday, countless filmmakers were almost shocked. It was a full 8.83 million US dollars!
The box office in a single day exceeded US$9 million, which was like pissing against the wind.
However, this is really the best explanation for the movie's initiative to create "explosive current affairs hot spots". There are 1,200 big screens, 200 seats in a hall, and a theater ticket of $4. Calculated this way, a full house in the United States would cost $960,000.
.
From noon to 12 p.m., the box office for all six shows was US$5.76 million.
How can we talk about the addition of 300 big screens starting from the afternoon? Then there is also the morning session.
The first night slot grossed US$2 million at the box office on Thursday and US$8.83 million on Friday. On Saturday, countless North Americans who had watched the movie and countless citizens became even more crazy. They were all madly dissing Pacific Gas and Electric Group. If this was an Internet giant,
At this time, it is estimated that the official account of Pacific Gas and Electric Co., Ltd. will be shut down due to being sprayed.
I'm so depressed.
Then, Mary became the representative of thousands of citizens in the town of Hinckley, and cooperated with the K&L Gates law firm to sue Pacific Gas and Electric Co., which had already begun.
As soon as the news of this lawsuit came out, countless North American media once again fell into a carnival!
Super hot topic, the movie "Never Compromise" has once again exploded at the box office, directly taking in a box office of 10.67 million U.S. dollars, and on Sunday it reached a high of 11.23 million U.S. dollars!
This chapter is not over yet, please click on the next page to continue reading the exciting content! In the first weekend, the North American box office was US$32.73 million!!
In the 1990s, this was an ordinary weekly box office number one in the 2000s, but in 1986, it was a thunderstorm for the entire North American film industry.
For example, in 1983, Star Wars: Return of the Jedi grossed US$309 million at the U.S. box office, but its opening weekend revenue was US$16 million.
Another example is last year's Back to the Future. Original Track topped the box office for 11 consecutive weeks in the United States, but the total box office was only US$210 million.
In the 1980s, the box office revenue of more than 20 million U.S. dollars a week was the performance of the most powerful and powerful blockbusters. (Never Compromise) made 32.73 million U.S. dollars in one week, which is truly a precedent for the Hollywood film industry!
Los Angeles.
In an AMC movie theater, old Jack and Sam, who are members of the Academy's Presidential Jury, walked out of the theater together, recalling the movie they just watched, and then thinking about the news storm in the past few days. One of the largest law firms in the United States, Gao Gai
Ci Law Firm is going to sue Pacific Gas and Electric Group together with Mary??
After a long sigh, Old Jack said, "Forrest Gump hasn't been finished yet, and I haven't seen the finished film yet, but this film (Never Compromise), directed by Zhao himself, deserves an Oscar for Best Director."
."
Uncle Sam nodded happily, "The North American branch also invested in this movie. Although there are many Chinese people, the main heroine is still Isabelle Adjani. This time we can award Adjani an Oscar."
That said, after all, since April, their money has been invested in speculating on the Japanese yen, and so far they have made a lot of money, huge profits!
If you have such an ability to win the Olympics, you will naturally win an Oscar. After all (Never Compromise), the quality itself is strong enough.
This is not about letting "Hold the Beibei" to win the Best Actress, but similar to letting the actors in "I'm Not the God of Medicine" win the Best Actor and Best Actress. Giving it will not affect the authority of the Oscars.
Whether you give it or not depends on whether the chairman of the college and the jury are making things difficult for you.
But even though he could mentally agree that "Never Compromise" is a good movie, John was still extremely shocked by the way this movie was promoted.
Jack nodded, "This was obviously done to hold down Pacific Gas and Electric Group. Anyone with a discerning eye can see that. Isn't that person afraid of retaliation afterwards..."
At this point, Jack smiled bitterly again. With Zhao Donghuai's terrifying ability in the financial market, why should he be afraid of revenge from Pacific Gas and Electric Group? The two are not in the same field at all.
The magic of this movie really opened his eyes.
………………
July 14th, Hong Kong time!
Qiu Shuzhen was practicing ventriloquism, and the office door was knocked frequently. When Zhao Donghuai asked outside and found out that it was Isabel Adjani, he hurriedly asked Azhen to go back to the in-line suite to rest.
We can't let Adjani wait outside the door for another seventy or eighty minutes.
A moment later, as soon as Adjani entered the office, she warmly hugged Mr. Zhao and said, "Zhao, thank you so much. Oh my God, it's only July, and I've already received a call, suggesting that I can make a good impact on the Oscars at the end of this year."
back."
"Although I don't care too much about Cannes, Berlin, etc., the meaning of the Oscars is still different!"
After the passionate embrace, Adjani showed off all kinds of charm and her posture was very charming. For an actor who has pursuits, of course she still has ambitions to become an Oscar-winning actress.
Although they were all good and blockbuster films that were previously filmed at Zhao's (The Love Between Ghosts and Ghosts) and Forrest Gump, if they were used to compete for the Olympics, I have to say that they were either romantic films that were not suitable, or plots.
She has too few roles in the film.
The character shots and the depth of the characters are not enough.
This time (Never Compromise) was really a big bang. Not only was it a big box office hit, but it actually made 32.73 million U.S. dollars in less than 80 hours on its first weekend??
What a little outrageous.
That’s 250 million Hong Kong dollars, less than 80 hours!
As for competing for the Olympics? She also has a lot of confidence. She even feels that after "Never Compromise", she has been praised by Zhao Donghuai as the number one female superstar in Europe.
Under Adjani's extremely excited words, Zhao Donghuai smiled and nodded, "Calm down, stay calm, Adjani, you might also be the female boss in charge of Cannes in the future. You have to get more and more used to winning awards.
"
Adjani smiled brightly and said, "You know, I actually received a call from Sophie Marceau. She wanted me to send you a message. If you have any roles in the future, even if you are not the protagonist, you can call her at any time."
"Haha, you laughed me to death. I heard that you also sent an invitation to that little girl back then? And then she refused?"
To be continued...