Chapter 114 Hundreds of families beat up the 711 convenience store(1/3)
On July 16, Zhao Donghuai appeared outside a 711 convenience store on Broadcasting Road in Kowloon Tong early in the morning. Looking at the scene of people coming and going in the store, Director Zhao showed a fatherly smile on his lips.
I have accumulated more than 200 million from car glass and fine clothes chasing girls. I wonder how to spend it.
For example, after the general chain Chaogan eliminated Li Chaohe and Yihe, how about continuing to get involved in the 24-hour convenience store market in small communities?
Didn’t Mr. Li just buy a 711? Then there are new convenience stores built next door to the 711, or across the street.
Convenience stores are also a powerful tool for retail terminals such as strong beer, Jianlibao, instant noodles, mineral water, lighters, etc.
To do this, you don’t need to follow the Fat Donglai model, but a serious 24-hour convenience store chain 711 type of operation model.
As for how to compete with 711?
Isn’t that simple? Let’s just say that Wanjia stores are recruiting workers one by one, and they will give priority to Director Zhao’s convenience store employees... Then those in the 711 system now have to change jobs.
Although large-scale comprehensive supermarkets and convenience stores have different coverage, they are both retail service industries.
Isn’t it reasonable for Wanjia Supermarket to give priority to recruiting employees with retail experience?
This is a small trick.
The big operation is Octopus!
The Octopus on Hong Kong Island is also a famous electronic currency. Octopus is the card-swiping version of Alipay and VX payment.
You can swipe your Octopus when taking trains, subways, shopping in stores, vending machines, etc.
Originally this was only launched in 1997. Zhao Donghuairuo introduced this concept in advance, allowing Wanjia general supermarkets and the new Zhao convenience store system to use Octopus cards to deposit money and check out.
The 711 who copied people couldn't get in...
It doesn't matter at first, but over time, shopping people will gradually abandon 711 in all aspects.
What are the advantages of electronic payment compared to currency payment? Everyone knows that starting from the mid-2010s, banknotes will almost be eliminated.
As for the Octopus he wants to integrate with Wanjia retail and convenience stores, technology? Technology is not a difficult problem. The Octopus is similar to credit card consumption. All it takes is a computer, a card and a card reader.
However, a credit card is for overdraft consumption, and an Octopus is a membership card for top-up consumption.
Everyone in the 21st century knows what a membership card is. You can't get it to start a membership card without trying to trick you into recharging it, not to mention various other stores.
As long as Wanjia sticks to the bottom line of the membership card and doesn't deceive the public like it will in the future, everyone will like it. After all, in retail, you buy a can of soda and change money, and there are situations where you receive bad money, fake money, lost money, etc...
This kind of card will have problems as long as it is made by Hua Xia Bank.
I heard that Mr. Li spent a large sum of money to buy 711 in order to prevent Hutchison Whampoa's stock price from falling too much after it lost Watsons and Parknshop's local retail market.
He was brutally stabbed by the ghost boss from Amei's family.
Originally, Amei's Southern Company had to go bankrupt due to the failure of diversified expansion in 1987 and the impact of the global stock market crash in 1987. The island company took a huge advantage and snatched away 711. Now it is far away from the global stock market crash in 1987.
.
Amei Southern Company is developing rapidly.
If someone wants to buy 711, won't they have to be brutally slaughtered and bled by the ghost boss?
But once the new convenience store system conceived by Zhao Donghuai expands and uses various tricks to trap 711, Li Zhiren will have to vomit a lot of blood!
Also, in order to maintain the charity operation model of Wanjia Supermarket, Zhao Donghuai has to control the quantity of products that do not charge channel fees.
If there are less than 10 species, there will be no impact. If there are more than 10 species, it will be an anthill. The embankment of a thousand miles will be destroyed by the anthill.
But when a convenience store is opened, it is not a charity operation, so it doesn't matter. All kinds of daily sales and fast-moving products are displayed casually, and even if Coca-Cola is not put on the shelves, there will be problems!
He makes the carbonated drink Jianlibao, but does not put it on the shelves of Coke and Pepsi...
He makes strong beers and does not put them on the shelves of Carlsberg, Budweiser, Blue Girl, etc.
Of course, if Keke pays a few percent more in channel fees, it’s not impossible to put it on the shelves, as long as the quantity is smaller.
"It's such a happy decision, Lao Wang, keep an eye on the 711 chain system, open a store next to them, buy or rent it, and open it all over Hong Kong as soon as possible."
After smiling kindly for a few seconds, Director Zhao looked at the newly hired professional manager Lao Wang, who had the same nature as Wanjia Lao Liu.
Lao Wang nodded respectfully, "No problem, Zhao Sheng, as long as he hopes to join the management of Wanjia in the future, hehe, copycat Li will also work for him."
Following Lao Wang's words, Zhao Donghuai waved his hands grandly, "Now thousands of supermarkets in various regions are being renovated. Once you have completed the convenience store chain, you can go and become the manager of the first district supermarket at any time."
"Or at a higher level!"
He is the largest shareholder of Wanjia. As long as it does not affect the interests of the large group of grassroots employees and shopping citizens, changing management is just a matter of words.
Mr. Yu from Fat Donglai even divided the profits among the management and employees, but Director Zhao's Wanjia did not divide the shares.
Lao Wang was so excited that his waist straightened up even more, "So Mr. Zhao, what's the name of our convenience store?"
Zhao Donghuai thought for a while, nodded and said, "It is also a retail store serving the public, so let's call it Baijia surname."
With more than 200 million Hong Kong dollars, it is not certain how much of the store can be purchased, but if buying and renting are carried out together, it will be possible.
………………
On the 17th, as soon as Mr. Li walked to the restaurant to have a meal, he saw a figure hurried in under the leadership of a maid.
That was his general, Huo Jianning. After recruiting Xiao Huo in 1979, he was entrusted with an important task. He is now the executive director of Hutchison Whampoa.
"Aning? What happened?"
Seeing Xiao Huo's serious expression, he knew something was wrong, but the policeman still calmed down and spoke. Xiao Huo came over and said, "Yesterday, a group of people appeared near many 711 convenience stores, renting and buying goods next door or opposite.
Shop.”
"The style of the store they rent and buy is similar to that of 711."
"The leader is Wang Zhongqi, the former manager of Watsons Supermarket in Wong Tai Sin. Most of the people who help him are Watsons and PARKnSHOP Wong Tai Sin branch."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Li Chao's face darkened, "Push on the street, the guy named Zhao will even be killed in our convenience store?"
If you buy a small cash pig like 711 from a prosperous diversified group, and wait for it to go bankrupt and then buy it, the price is really different!
711 has developed in many countries.
Some people are buying or renting stores near 7-Eleven branches in large quantities, and they may have nothing to do with convenience store retail. What if they want to open a store like McDonald's?
But the managers who were originally affiliated with the Watsons Group, along with Watsons and PARKnSHOP employees, are going against 711 like this. Do they need to think twice?
Huo Jianning said solemnly, "Is it still a charity operation? If we do that, we will all die."
Mr. Li lit a cigar with a dark face, smoked it for a few times before waving his hand, "Go and find out if Huo Sheng has bought shares? Have Cheng Long, Hong Yinbao and the other primary school students bought shares?"
"They are all doing charity business, and we are going to be deceived again!"
"If those are not there, it shouldn't be a big problem."
"Normal competition, we are not afraid of our opponents!"
Xiao Huosheng nodded and suggested, "The 711 convenience store is small and the renovation progress will be very fast, many times faster than a comprehensive store like Wanjia. His Wanjia has only opened a few stores so far, but this...
…”
“It’s not unusual for dozens of stores to open within a week.”
"They also have no shortage of professionals. As long as they make one move, such as giving priority to recruiting convenience store employees when Wanjia opens in the future, all the outstanding employees from Watsons, PARKnSHOP, and Wellcome will rush to enter the convenience store system."
It's like wherever Wanjia goes, the Watsons and Wellcomes there will jump ship en masse, and they can't stop them.
All qualified, outstanding and even outstanding employees were trained by Li Chao and Yihe with the help of each other!
Mr. Li glanced at the dining table and said, "Let's go to the company!"
He stopped eating, he was so angry that he couldn't eat anymore!
That's very questionable.
He just spent a lot of money to buy 711. How can you create a brand from scratch and make 711 look like a natural enemy?
If he had just taken over, the 711 Group would have started to collapse.
That would look great!
Indeed, the collapse of Hong Kong Island’s home port actually did not have a great impact on the 711 Group, as there are many branches in various countries around the world.
But how will Hong Kong Island investors view Hutchison Whampoa’s stock market problems?
He bought 711 to replenish investor confidence after "Hutchison Whampoa lost Watsons", and naturally he also planned to integrate 711 into Hutchison Whampoa.
If it collapses as soon as it integrates, then how can we talk about the confidence of local investors?
It’s very strange, the guy named Zhao is addicted to bullying him, right?
Little did he know that this was just Zhao Donghuai's extra cash. He didn't know how to spend it for a while, so he just thought about it and threw it into Wanjia Supermarket's peripheral system.
………………
At the same time, Director Zhao after a night of fitness.
He arrived at the Hua Xia Bank Hong Kong Building neatly dressed at 8 o'clock in the morning. After meeting with the relevant person in charge, he put forward his idea.
As for the Octopus membership card, start with the retail terminal.
Purchase a card, recharge, and operate consumption deductions on the reader interface.
After talking about this, the person in charge quickly said that this is not difficult...a bank card or credit card type thing.
Banks around the world have been doing this for many years, but in the new era, a lot of computer systems are needed.
Zhao Donghuai's best choice for cooperation is not Hua Xia Bank. If he goes to HSBC or Amei Bank, he can get stronger and more advanced technical support, but here he is.
A person in charge of the bank happily said that after completing this, he would send a team to help him stabilize the technology and security measures in an all-round way.
To be continued...