Moreover, in addition to sponsors, embedded advertising revenue.

There is also the "commodified management rights", which is the revenue outside the box office of the movie, such as the business rights of thousands of franchise products such as Harry Potter series toys, stationery, Harry Potter theme parks, games, clothing, beverages, etc.

In Hollywood, in a big production movie, the revenue in this area may even exceed the box office revenue.

For example, in the original time and space, before the filming of the movie started, Coca-Cola bought the exclusive global joint marketing rights of "Harry Potter and the Sorcerer's Stone" to reach US$150 million, and it also fully assisted in the global promotion of the movie.

Subsequently, Mattel, one of the three largest toy manufacturers in the world, bought the Harry Potter series of toys and stationery franchise for tens of millions of dollars respectively.

In 2002, at a franchise exhibition in California, USA, 80 companies purchased franchises from Time Warner, involving more than 2,000 products, which brought about $1 billion in revenue to Time Warner this time.

Based on the experience of Hollywood giants and the unusual popularity of "Harry Potter", some analysts predict that "Harry Potter" related products will exceed 10,000.

Chen Dong, who holds various copyrights of "Harry Potter", is really making money every day.

What Chen Dong wants to do is develop various copyrights of "Harry Potter", either in cooperation with related large companies or alone.

"Hiss!" Li Rixin took a breath when he heard that the investment budget of "Harry Potter" would exceed 800 million.

800 million yuan. In Hollywood, it is definitely a big production. In the mainland, the investment budget of 800 million yuan is unique. Just look at it. The highest box office record in the history of mainland film is only 1.3 billion+, and it is definitely a big cast. This news will definitely cause a shocking earthquake in the entertainment industry.

"The total investment budget of 800 million + publicity and distribution expenses will exceed more than 1 billion. The domestic film market cannot support such a large cast." Li Rixin said.

Chen Dong smiled and said, "The focus of Harry Potter's release will be in North America and Europe."

Chen Dong never thought of focusing on the distribution of "Harry Potter" in the mainland.

First, compared with North America, Europe has a very mature film market. It has a mature film industry system.

The mainland film market has not yet been bred and is very immature. For example, in a mainland movie, its revenue is mainly the movie box office, while in North America, the box office revenue only accounts for a part, 1/2 or 1/3. There are DVDs, video tapes, peripheral products, games, theme parks, commodity management rights, etc.

In the mainland, from choosing scripts, investors, to directors, the choice of actors is decided by people with the power to make decisions. When a movie is made, it is too much disturbed by external factors.

In the United States, it is a perfect film industry system. From financing, selecting scripts, choosing directors, selecting actors, shooting, and promoting, the release process is like a very sophisticated and mature industrial process.

Secondly, "Harry Potter" is a Western magical novel that conforms to the cultural values ​​and reading tastes of Westerners. Moreover, the "Harry Potter" series of novels has sparked a craze for Harry fans in Europe and North America, and has cultivated a large number of potential "Harry Potter" fans.

Therefore, Chen Dong focused on the release of "Harry Potter" in North America and Europe.

Of course, the mainland film market will not be spared. The mainland has long surpassed Japan/British and is the second largest ticket store in the world.

Originally, "Harry Potter and the Sorcerer's Stone" won 59 million box office in the mainland. In 2001, it was converted to more than 100 million yuan in current currency.

"The release of "Harry Potter" focuses on North America and Europe. I suggest that the boss cooperate with American big movies." Li Rixin suggested to Chen Dong.

Chen Dong nodded, and Chen Dong also considered this.

The reason is very simple. First, "Harry Potter" is a Western magic movie. The shooting location will be filmed in Western countries. Chen Dong chose to film the original "Harry Potter", with many castles, and England full of medieval style.

Directors will choose Western directors who are good at shooting medieval magical themes, so that they can make the original medieval magical movies.

There is no doubt that if an actor chooses Westerners, if he wants to cater to Western viewing experience and aesthetics, the faces of Westerners must appear in the movie.

Also, a film company that is not famous in the mainland will definitely not work in negotiations with sponsors, advertisers, and on the right to commercialize business.

Therefore, if you want to gain more benefits, you must choose to cooperate with one or several large film companies abroad.

As for how to get more benefits through cooperation with Hollywood film companies, Chen Dong gave it to Li Rixin to discuss.

Chen Dong holds the copyright of the movie "Harry Potter" and takes the initiative to do so. As long as he releases some news, the film companies he wants to cooperate with are like crucian carp crossing the river, flocking to him.

Chen Dong picked up the tea cup, drank a sip of tea, and said, "There is another thing that the company plans to shoot 1 to 2 TVs, 2 to 3 movies this year, and also to organize a concert. It is difficult to complete these plans with the company's current squad, so I plan to reorganize the company."

Upon hearing this, Li Rixin nodded.

Indeed, the company has to shoot TV series, movies, and a concert. In the future, other aspects will be involved, and there is indeed a need for reorganization.

Seeing Li Rixin nodding, Chen Dong told his plan of restructuring, "Starlight Entertainment Company was renamed Xingguang Media Company, which is under the jurisdiction of Xingguang Film Production (Investment) Company, Xingguang Music Company, and Xingguang TV Series Production Company. At present, the company is extremely short of relevant talents, so it temporarily sets up three subsidiaries first and then adds other subsidiaries."

Li Rixin nodded, and then expressed his own question, "Chen Dong, what's going on in the concert? The company has not signed a celebrity artist at present."

Chen Dong said, "I forgot to say that I plan to sign me under the upcoming Starlight Music Company. In order to make the company famous, I plan to hold a grand concert."

Hearing this, Li Rixin suddenly realized.

Chen Dong's achievements in director almost made him forget Chen Dong's achievements in music.
Chapter completed!