The Spring Festival has always been a time when warriors in the film industry are fighting for this year.

I don’t know how many great directors are trying to show their skills and be the most powerful in the box office list.

This year is particularly intense. Many famous directors have dramas to be released, and the trailers are released one after another, which makes the fans feel full of appetite and full of expectations.

The entertainment industry is not calm. These directors and actors who have a show to be released will travel around the country every few days, busy with publicity and performances, and must not stop.

The same is true for Yaoguang Entertainment. The Japanese comic adaptation movie "Adventure on Dawn Island" they invested in this year will be released soon. They are preparing to make a unique path among many films with a unique anime style, so the promotion has begun early.

Many people in the industry are optimistic about Yaoguang's move, because during the Spring Festival, national vacation is a happy time, and the children are also on vacation at home.

At that time, ordinary people want to lead their children into the theater, and animation-type movies are undoubtedly the first choice. It is estimated that Yaoguang's box office will not be low this time, and it will even be higher than many famous directors' blockbusters.

This is a very good strategy and has successful precedents. In previous years, there will be animated movies released during the Spring Festival, and the box office will be very good.

It’s just that those animated films are younger and have a defined audience group as children’s, such as some works with sheep, wolf, and themes.

This time, Yaoguang invested in a serious Japanese comic with complete logic and stories that adults can also watch.

Such stories are undoubtedly a common killer for both young and old, so many people in the industry think that Yaoguang is going to make a big profit this time.

Just as Yaoguang was intensively promoting, He Wanrong's studio was not idle either. The production process of "White Snake: Origin" began to accelerate, and all the staff entered a state of excitement. The film began to make the final editing.

After the editing is over, the last step is - dubbing.

When this link was also completed, "White Snake: Origin" was officially completed.

I have to say that He Xiao’s studio has really strong combat power. The original plan was to complete the editing in ten days, but it didn’t take ten days. It just happened that the eighth day, and all the work was over.

The whole video plays very smoothly, and is almost perfect except for the lack of sound.

In fact, the reason why the animation industry is difficult is not only because of the high difficulty index of "making the picture move" and dubbing is also a top priority.

The quality of dubbing determines the sense of layering that the audience enters, which is a great subject.

So He Xiao didn't hold back in this regard, and invited one of the best voice actors in China to do the work.

In addition to Master Xu Chengnian, the role of the male protagonist is played by a very well-known young voice actor in the voice circle, who is very popular online.

The heroine is also a senior teacher in the industry, and other roles have also found many professional voice actors.

It is worth mentioning that in the drama "White Snake: Origin", the little fox's scene was stolen by Yin Miaozhi. According to her words, this character is in love with her, and the two have a very similar personality.

The dubbing work is not tedious, and it lasts for about two days and is completed.

The first trailer was also edited the afternoon of the day after the dubbing was completed. After being paired with the promotional song "The Origin", the grade of the trailer instantly increased, and a strong blockbuster style came.

Once the trailer is available, then the next step is naturally promotion.

Nowadays, self-media platforms are developed and there are more and more promotional techniques. In addition to asking media to cooperate and publish related reports, there are also multiple channels such as Weibo, post bar, forum, short video, etc.

On Weibo, the official Weibo of "White Snake: Origin" was registered early in the morning. A huge blue "V"-shaped logo was eye-catching, but there were no fans.

The manipulator behind the official blog is actually the little assistant Bao Yuanyuan. Although she is an assistant, she is a Weibo controller. She knows her interests and knows how to speak, how to use words to best suit their wishes and can arouse their favor.

Before becoming an assistant, Bao Yuanyuan worked as a Weibo marketing account for a period of time. Although she didn’t have many fans, only more than 500,000, she also accumulated a lot of experience in playing Weibo and had a deep understanding of the routines.

Therefore, the first Weibo post on the official blog is extremely leaps and full of the vitality of young people.

"#What kind of fairy drama is this##White Snake: Origin#Sisters, the highly anticipated Xiaobai is online. Watch Xu Xian's love with Bai Suzhen in his previous life, it's super sweet! See you on the first day of the Lunar New Year! [Get Heart] [Get Heart]"

At the back of Weibo, there is a three-minute trailer promotional video.

This Weibo post was just released, so naturally there was no traffic. After spending money to operate, the number of viewers increased.

When the number of plays reached 5,000, the first comment finally came.

“It looks pretty good.”

A very wild comment was alone in the comment section, but Bao Yuanyuan was not in a hurry because the masters who had just recruited in the studio were not vegetarians, so they quickly started the operation.

Especially after buying the platform for promotion on Weibo backend, the number of views began to increase sharply. After an hour, it changed from the first five thousand times to 500,000 times.

Moreover, many Weibo marketing accounts have successively released trailers for "White Snake: Origin", including well-known big Vs with tens of millions of fans, such as the number one pet blogger Ma Jianguo, the Internet celebrity list with the most fans, etc.

It can be said that the name "White Snake: Origin" became popular all of a sudden and suddenly appeared in the eyes of many people, making netizens who had never heard of it before feel a little confused.

"What's this?"

"It seems to be a movie promotional video?"

"Unscrupulous marketing account, and has posted another advertisement, and has been unblocked!"

"Did the pigs have no money? They actually started to advertise [Dog Head]."

"Hey, this movie looks good, the characters are drawn very well!"

"The picture is also great. Is this Chinese comic? Why do I feel like it was made by a foreign team?"

"The song is pretty good, who sang it? The sound is so familiar."

"The song is good +1, I can't help but listen to it again!"

"This...this song seems to be Sister Ya!"

"What?"

"Sister Ya?"

“!!!”

Under the comments of many Weibo big Vs, netizens can be seen talking about the promotional film of the animated film "White Snake: Origin". For most netizens, "White Snake: Origin" suddenly caught their attention and raised some interest and had a little more longing for the Spring Festival.

But it was not enough to make them pay attention to it. It was not until someone discovered that the theme song of this trailer promotional video seemed to be sung by Zhang Ya that many netizens were shocked.

The name Zhang Ya is so valuable. This is the queen of the whole nation. When she was in Le Jia, she was the C position of Le Jia. If she had her topic, she would definitely become popular.
Chapter completed!