In July in Hong Kong, the weather is not very good. From the morning, the sun has been hot. The sky is white and the whole earth is dazzling. Walking on the road, the moisture in the body seems to be steamed at any time, which is dazzling.

Compared to the unstoppable heat of the weather, the atmosphere in the Hong Kong film industry is even more intense than the hot weather. The tension in the air can be felt no matter where you go.

July has entered the summer vacation, and the summer vacation is a must-win period for major film companies in Hong Kong.

As the latest film company, yes, Phantom Entertainment filmed the upcoming movie "God of Cookery" and also successfully held a promotional conference for "God of Cookery", and even posted large and small posters of "God of Cookery" all over the streets, but this cannot shake the current distribution of power in the Hong Kong film industry.

In the Hong Kong film industry, since Shaw Brothers' production cuts, Jiahe and Yongsheng have become unprecedented giants. Behind them are Princess Jin and Debao. Princess Jin comes from the New Art City, and Debao was founded by Sammo Hung and many celebrities. The strength of these two film companies cannot be underestimated.

What is Phantom Entertainment?

A drama, a star.

"God of Cookery" and Zhou Xingchi.

No matter how the Phantom hyped it, it was soon suppressed by Yongsheng and Jiahe's new movie promotion.

During the summer vacation, Jiahe will release the action film "Flying Eagle Plan" by Big Brother Jackie Chan. This drama was filmed almost abroad. Big Brother Jackie Chan has a thrilling action of jumping from a high altitude. In the slogan, "Big Brother Jackie Chan has a life of death, and his actions are unprecedented!" In addition, Jiahe and McDonald's Film Company also produced the heroic film "Crouching Eagle Plan" together.

Yongsheng Entertainment will be released "Huang Feihong" and the one that follows "Huang Feihong" is Zhou Xingchi's "Falling in School 2". These two dramas are both very powerful works, one is starring Jet Li and the other is starring Zhou Xingchi. Both dramas are also "series" films, with a broad audience base.

In contrast, no matter how powerful Song Zhichao is, he can't hype "God of Cookery" into the sky.

It is precisely because of understanding this principle that Song Zhichao no longer uses the word "fry" method, but instead uses the word "rubbing".

In his previous life, many celebrities were very good at "ribbling on popularity", and even some big-name writers were very good at popularity, such as Wang Shuo took advantage of Jin Yong's popularity and scolded Jin Yong. Film directors took advantage of popularity, such as "Ip Man" became popular, and some Hong Kong directors took advantage of popularity to film Ip Man's prequel and post-track. "A Chinese Odyssey" was popular, so they took advantage of popularity to film "Yue Guang Treasure Box", "Love-Director", etc.

It can be said that this kind of trick of "taking advantage of popularity" has long been common in previous lives, but it is very rare in Hong Kong in this era.

Today's Hong Kong filmmakers are basically very "pure". For them, life is just filming, spanking, and picking up girls. They are still unfamiliar with this trick of "taking advantage of popularity". But today, Song Zhichao taught them a lesson together.

The newspapers and magazines that originally published new movies from major film companies were occupied by "Phantom apologized for Yongsheng, Song Zhichao apologized for Xiang Xiaqiang".

Whether it is Jiahe's "Flying Eagle Plan" or Yongsheng's "Falling School Viagra", they all died in Song Zhichao's cheeky apology.

"I'm sorry to Yongsheng and made an act of sorry to Mr. Xiang; Zhongyou, I hope everyone will continue to support us in Phantom Entertainment, the premiere of "God of Cookery" is about to start-"

"I am very interested in Zhou Xingchi and hope that he will join the Phantom. This is just a sincere invitation and there is no intention of poaching people. I also hope that the media will not misunderstand that our Phantom's new movie, which is the food theme "God of Cookery", starring Xingzai, will be released soon. I hope everyone will support you at that time!"

These are the "Flying Eagle Plan" and "Falling School Veyron". As the war is about to break out and the promotion is crucial, Song Zhichao, who made the front page headline, made "apologies" by Song Zhichao.

But no matter who it is, after reading these "quotations", I always feel that these quotes are more like the slogan of my own movie.

So, "God of Cookery", which was just squeezed out of the front page by major film companies, once again topped the entertainment news list.

Meanwhile, the premiere of "God of Cookery" is about to begin.

...

Phantom World Entertainment Company—

Just last night, Song Zhichao directed the people under his command and worked until midnight, and then slept in the small room behind the office.

At around four o'clock in the morning, he was woken up by a noise.

I put on my clothes, washed up, and came downstairs of the company, and it was only when I saw that the whole company was lighted transparently.

Song Zhichao saw Fu Ershao sitting stupidly on the chair, not knowing what he was thinking.

When Fu Jiajun heard the footsteps, he woke up. When he saw that it was Song Zhichao, he was very happy. Now he completely regarded Song Zhichao as a magic pill to cure all diseases, thinking that there was nothing he could do in this world that he could not handle.

"A Chao, you finally woke up."

"Why, are you waiting for me?"

"Of course, I have something urgent to ask you!" Fu Jiajun pulled Song Zhichao to a corner, his face a little gloomy.

"What's the matter?" When Song Zhichao saw his face, he knew that something was wrong.

Fu Jiajun took a deep breath and said, "Not long ago, when we were investing in "God of Cookery", we found several cinemas to cooperate with them to help release the drama. Do you still remember this?"

"Of course I remember, it should be Debao Film Company and Yonggao Film Company. There are more than 30 cinemas in total, and some small theaters, all of which are very good!" Song Zhichao nodded.

"I just received a call from Debao and Yonggao Cinema managers. They informed me that because Debao and Yonggao Film Company both launched the main summer movies and the theaters were not enough, they planned to tear up the contract and not help us show "God of Cookery"." Fu Jiajun's face became annoyed.

When encountering such a thing, anyone who is released by a pigeon like this will become annoyed.

After hearing Fu Jiajun's words, Song Zhichao was not surprised, but nodded and said, "This is normal. Now the competition in the summer season is so fierce. If one cinema shows its own drama, the more part of the box office will be released. No one will easily give up such a theater."

Everyone knows whether a movie is good or not and whether it has a box office. It is not the final say that the audience who goes to watch the movie, but the bosses of the cinema chain have.

According to Song Zhichao's intention, he must have wanted all the "six major theaters" in Hong Kong to play his films. Unfortunately, this idea can only be thought about in his mind.

Think about Stephen Chow's "Kung Fu" in his previous life. It was because hundreds of cinemas of all sizes in Hong Kong that the box office of "Kung Fu" exceeded 100 million yuan, breaking the historical record of Hong Kong's box office, and becoming the top spot.

If the Hong Kong film industry was like this now, then the box office of "Kung Fu" could only be screened by dozens of theaters. It would be great if the box office could exceed 50 million, and it would not be possible to exceed 100 million.

As for why not all theaters show this movie, there is only one reason, that is, internal strife.

There are currently six leading theaters in Hong Kong, namely Jiahe, Jin Princess Cinema, Yongsheng Cinema, Xinbao Cinema, Debao Cinema, Yonggao Cinema, Yonggao Cinema, and Shaw Brothers Cinema.

These six theaters control about hundreds of cinemas in Hong Kong. New film companies like Phantom World are OK to shoot and produce movies, but if you want to show movies, you must use the six major theaters in Hong Kong.

But this time, Song Zhichao was obviously too busy with the popularity. Not to mention that the promotion of Jiahe and Yongsheng's movies was suppressed, Lian Debao and Yonggao's new movies were not spared, so he was preparing to tear up the contract and was not going to help release "God of Cookery".

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Chapter completed!