Chapter 18 Get ready, late summer offensive!
Flush the global chemical fiber market!?
After seeing the content of the mission clearly, Gao Yuan was shocked, wondering whether this was a mission or was it a damn war?
"I knew that this future technology system is definitely not that simple." After a long time, Gao Yuan muttered to himself.
From the perspective of Chinese language, it is impossible to be a simple task at present. The so-called blood-washing requires at least a corpse everywhere and blood flows into a river.
Step 1, Step 2, Step 3…
Could it be that after experiencing the research and development and manufacturing process, we finally have to find out what we want?
I originally wanted to go home and have a good sleep on the plateau, but when I woke up the next day, my eyes were covered with dark circles.
It was not until this moment that he suddenly realized that the system he had always thought was very simple, but it was actually very crazy at heart.
After washing his face, eating a few fried buns that his father bought from outside, Gao Yuan said goodbye to his parents, got up and returned to the factory.
Uncle Liu, who was guarding the door, told him that today was August 10th, and the workers agreed to come to get their wages. Someone had already come here early in the morning.
Gao Yuan nodded slightly and went to the Finance Department to find Cao Feiyu.
The original accountant and cashier have resigned, and Cao Feiyu has recruited four people from the talent market, which is more than enough to deal with the current situation.
"Those who voluntarily resigned will receive an extra monthly salary. Those old employees who are waiting to start work will stay and continue to work if they are willing. The salary and bonus will increase a little, and those who are unwilling to receive an extra three months of salary." Gao Yuan reminded Cao Feiyu.
There are a few loyal old employees in the factory who still insist on waiting while encountering difficulties in the factory and Gao Xiangnan is hospitalized.
Gao Yuan plans to keep employees like this, let them be warehouse managers, logistics, etc. Anyway, such a large area always needs people to maintain.
Cao Feiyu nodded and agreed, then Gao Yuan went to the laboratory again and met Xu Qingzhou and his group of students.
Since receiving the support of Director Qin, Xu Qingzhou's team has almost always been stationed on the plateau. He only went back to take a look when the national laboratory was about to hold a meeting or if there was a matter that Xu Qingzhou could not refuse. He spent the rest of the time, food and accommodation in the factory.
In addition to being interested in the research on X fiber, Xu Qingzhou cared more about Gao Yuan himself.
After being instilled in knowledge by the system, the material chemistry level of the plateau is actually far above Xu Qingzhou, and the research work was also completed by the two of them.
Xu Qingzhou felt that staying by the plateau would have learned many useful techniques, which were never taught in books, which really benefited him a lot. Moreover, the two people have a consistent view of their values and are both idealists.
If nothing unexpected happens, Xu Qingzhou resigns from his position as a national laboratory and stays on the plateau with all his heart. It is only a matter of time.
Gao Yuan returned to the office and soon fell into deep thought. As noon approached, he called Boss Xu of Xiyin Group.
"The offensive in the late Xia Dynasty!" Boss Xu was stunned after hearing Gao Yuan's idea.
Gao Yuan nodded gently and said, "Yes, it's August now, and summer is about to pass soon. The time window left for us is limited. To open up the situation within a limited time, we must take a heavy move."
"With price wars and a strong publicity offensive, a wave of frenzy about high-tech clothing is set off to make all potential customers understand the technological content of our products."
Boss Xu said in a little confused: "Actually, even if you don't say it, we will not miss any opportunity to attack our opponents. But the time is really a coincidence. It is time to go on a large-scale promotion at the end of the summer and end in early autumn, which can easily leave consumers with the impression of being a slasher."
In the field of fast fashion, Boss Xu is still very professional. He knows that even if the advertising offensive is concerned, it must pay attention to sustainability.
The secret of Chinese fast fashion companies sweeping the West is fast and cheap. Swedish H.M Group is a typical fast-focused company. It only takes two weeks for their clothing to be launched from design to shelves and was amazed by the industry.
But later, when Chinese companies entered the fast fashion field, Westerners were surprised to find that their efficiency was not worth mentioning in front of Chinese companies. Shein and Zaful only took one week to launch the shelves!
In other words, within one week, Chinese companies can turn designer drawings into commodities and send them to all parts of the world.
In terms of new product development, Shein and Zaful released an average of 260 new products per week, and their competitors were shocked by this crazy efficiency.
Consumers also seem to discover the new world, with new models available every day, and they feel uncomfortable if they don’t browse their website.
In the past, the average price of Zara and H.M was thirty dollars, which is already very cheap in the eyes of Western consumers.
Chinese companies directly cut the price in half, and the average selling price of Shein and Zaful is only fifteen US dollars!
Don’t think that low prices are poor, the quality is poor. The new generation of Chinese businessmen who went overseas are no longer the group of people who sell paper-paste leather shoes to Russia and use inferior artificial leather as fur.
According to the quality standards of Shein and Zaful today, the number of thread heads for each piece of ready-to-wear cannot exceed three, which is something that Zara and H.M cannot do, and are close to Uniqlo that wins by quality rather than style.
In short, Boss Xu quickly understood the significance of the Xia Du offensive. This was not a simple promotion, but a sign that the Chinese fast fashion company would transform from fast and cheap to a fast, cheap and full of technology.
There has never been such a clothing company on earth. There are many companies focusing on technology, but they are usually not cheap.
For example, Nike's high-tech running shoes that allowed Kipchoger to break the two-hour marathon mark have the performance of these shoes to be so powerful that they are prohibited by the International Athletics Federation. They believe that athletes wearing these shoes are equivalent to cheating.
But at the same time, the price of this pair of shoes is never cheap. Even if it is sold to ordinary consumers, it is close to 2,000 yuan. As for the professional version used by top athletes, it is even more expensive.
After thinking about it, Boss Xu worried: "Suppose we are spending a lot of effort to launch X1 fiber fabrics now, telling the whole world that we can also make clothing with black technology attributes in addition to being fast and cheap."
"The summer ends in less than a few days after it is available. What should I do when it fall? Put the X1 fiber into the cabinet and take out the pure cotton fabric?"
"So you are worried about this." Gao Yuan showed a dissatisfaction after hearing this. He smiled and said, "Don't worry, all year round, when autumn comes, we will naturally launch an autumn offensive. In the cold winter, there will be a winter offensive."
Pooh ~
Boss Xu was stunned and almost squirted.
He suddenly realized that Gao Yuan dared to say this, and he might have been ready to ship X2 fibers!
Since the last time we met, it has only been less than twenty days since the second generation of products have come out?
Chapter completed!