Nokia's new NN smartphones have caused a strong reaction in the market, like a stone stirring up a thousand waves, and it is more like a drop of water falling into a boiling oil pan, causing the smartphone industry, which is already a quarrel, to focus all its attention on this matter. Regarding the salted fish that once overlord Nokia's mobile phone manufacturing industry, whether it is Samsung, Apple, or even HTLG, in addition to shock, he is worried that Nokia's rise will lead to another wash of smartphones.

You should know that Or Company first launched smartphones, which affected the mobile phone industry structure in recent years. After the veteran mobile phone manufacturers such as Nokia, Ericsson, and Motorola, after Motorola, which had deep foundations gradually faded out of the smartphone industry, Ericsson was acquired by Sony and began to withdraw from the mobile phone manufacturing industry, thus turning to telecommunications operations and equipment manufacturing as its main businesses.

The three major companies are now hard to support Nokia, but everyone can see clearly that Nokia's continuous defeat in smartphones is inevitable. This once world's number one overlord has long lost his light and has become a second- and third-rate smartphone manufacturer, and may close its doors anytime and anywhere.

But who would have thought that Nokia, who has been sentenced to death, would turn around? The new NN smartphone became a hit and directly broke the ranking of smartphone manufacturers that has become more stable.

Now, the top three are Or Samsung, among which the three companies, OrE Samsung's market share is roughly about 2%, while Apple is a little less, but it also accounts for about 6%. In addition, LG mobile phones and HTC mobile phones follow closely, each with 14.13. The remaining ones are divided by other brands of mobile phones. Nokia, which has fallen to less than only a market share, has broken the pattern with this new product. According to preliminary statistics, its market share has begun to rebound, and in just one month, it has exceeded 0.

The number of 0 seems to be small in terms of the proportion of the world's smartphone industry. Don't forget that the sales amount of smartphones worldwide is different from that year. According to accurate data, the number of mobile phone users in the world has exceeded 600 million, of which 4.8 billion are smartphones. According to predictions, the number will exceed 600 million next year. By the year after, this number will even exceed the world's population, that is, the number of 7.1 billion.

Or's sales volume last year was 410 million units, while Samsung Group had 4.2 billion units, which was the only year that Samsung Group exceeded Or's total sales. At the beginning, Nokia's sales had fallen to 6.7 million units, just a fraction of Or's, and it was not even as good as OrE's sales volume in one month.

Now, just from the number of sales of the first one, this number has exceeded 7 million units. This means that Nokia is expected to sell more than 860,000 units this year with this new NN smartphone. How can this not be shocking?

As one goes up and down, the increase in Nokia's market share will inevitably lead to a decrease in the market share of other brands of mobile phones. After all, the cake is so big. If you eat one more piece, others will eat less. When the new NN phone is released, the sales volume of all smartphone manufacturers, including Or, was more or less affected. Among them, the biggest impact and the largest drop is not Apple, LG or HTCi, but Samsung, which just topped last year.

Samsung's sales volume plummeted by more than 0, which is a very huge number and an unexpected result.

In fact, the reason is very simple. Nokia's new NN smartphone is seamlessly connected with Or Company's IOB system in the new Symbian system. Most of the application software of both can be used for common purposes. In other words, Nokia's new Symbian system completely borrows Or's APp store platform, so that software vendors developed for IOB system can completely transplant between the two.

From a theoretical perspective, since this is the case, isn’t Nokia taking up the share of Or? Then the manufacturer that has the largest sales volume decline should be Or Company rather than Samsung. That’s right. If calculated based on ordinary addition and subtraction operations, the answer is correct. Don’t forget that this market is not just a simple mathematical formula. In addition to taking into account basic mathematical operations, the acceptance of the entire market also includes the benefits of consumer mentality and the openness of the system.

This change in the new Symbian system and IOB system not only did not diminish Or's market share, but also caused more people to choose these two products because of this reason. But unlike Or, Samsung Group, due to the sensation between the lawsuit between Or, the two companies have interrupted their cooperation. Or company revoked the authorized Samsung's IOB system, forcing Samsung Group to switch to Android.

The changes in the system have made users who are already accustomed to the IOB system very uncomfortable with Samsung's new smartphones. This is also very understandable. After all, a person's habits will feel uncomfortable if he changes them. Originally, users who chose Samsung no longer bought Samsung's smartphones for this reason. Now, coupled with the incomplete compatibility between the new Symbian system and the Android system, it is equivalent to cutting off another way out of Samsung.

It is precisely this way that Samsung Group has a sharp drop in sales. At the same time, Or Company suddenly announced to the public that OrE Apple has started cooperation, and the two parties will conduct comprehensive cooperation in all aspects of tablets and smartphones. Apple also officially announced this on its official website and announced that it will abandon the Android system in the future and switch to the IOB system.

The news of the cooperation between OrE and Apple suddenly attracted widespread attention. Some people pointed out that the cooperation between the two companies is a new turning point in the smartphone industry. Apple is equivalent to replacing the previous cooperation position between Samsung Group and Or. So can it be said that relying on the strength of the two companies, coupled with the conflict between Or and Samsung Group now, it has proved that these two companies are going to compete with Samsung Group?

Some people say that this is not only as simple as Or company's tit-for-tat-for-tat-all Or company's OR company and Samsung Group. In a sense, this is almost a battle for smartphone operating systems. Or company, which has always been the leading smartphone company, relies on cooperation with Samsung, and the IOB operating system accounts for more than half of the smartphone operating system. However, with the subsequent fall of the two companies, Samsung Group abandoned the IOB system and switched to the Android system. From this point of view, the balance of smartphone operating systems was broken, resulting in the Android system dominance, with the IOB system following closely behind. In addition, some of HTC's Microsoft systems and Nokia's Symbian system blowing the market for other operating systems.

If we look at this situation, as the use of smartphones on Android systems becomes larger and larger, it will inevitably lead to a weak trend in the IOB system. Just like the personal computer operating system, it will eventually lead to a complete overwhelming result for one person. This result is extremely unfavorable to Or companies. If at that time, no matter how good the IOB system is, it will become another "replacer" of the old Symbian system.

Now, Or and Apple have joined forces to make the IOB system regain the situation of having a good relationship with the Android system in smartphones. In addition, the emergence of the new Symbian system and the new Symbian system have formed a seamless connection with the IOB system. Does this mean that the new Symbian system has become an allies of the IOB system? According to this view, the IOB system is not far behind the Android system, and it is another major blow to Samsung Group, which uses the Android system.

Faced with Nokia's aggressiveness and the alliance between Or and Apple, the senior executives of Samsung Group could not sit still. Moreover, they are still facing lawsuits with Or, and the acquisition of Samsung Corning, which makes Lee Kun-hee a little worried.

Just as Lee Kun-hee was worried and quickly convened a meeting to discuss countermeasures with her subordinates, another news came over. When she learned the news, Lee Kun-hee was stunned.

"What did you say? Say it again." Lee Kun-hee stared at the person in front of her with a small eye.

"LG...G Group has just reached an agreement with Bell-Nokia United to use the new Saipan system in the new mobile phone..." The person standing in front of Lee Kun-hee is Kim Hyun-soo, the senior marketing manager of Samsung Electronics. Although Kim Hyun-soo is a female department, she has been working at Samsung Electronics for many years and is a middle-level member who is deeply trusted by Lee Kun-hee. She is mainly responsible for the domestic market in the South Korea and also serves as the company supervisor.

"Bell-Nokia United? What kind of company is this? Where did it come out? Why have I never heard of it?" Lee Kun-hee was stunned for a moment, and after reacting, she asked.

Kim Hyun-soo told Lee Kun-hee that this is a newly established company, a joint company established by European Bell Electronic Technology Group and Nokia. I heard that the new Saipan system used by Nokia's new NN mobile phone was developed by this company, and the company also has the operating rights of this operating system. This time, after negotiating with the other party, LG decided to abandon the Android system it is now used in the future and switch to the other party's new Saipan system. This news was just heard. If Kim Hyun-soo had some channels in LG, outsiders would not know at all.
Chapter completed!