Chapter 210 Stereotypes
Before returning to Shanghai, Zhou Liwen asked Pang Yishan to visit Kyoto, mainly to sign a cooperation agreement with Jun Ge, Wei Zi and others, and of course, the investment intention of the Heijiang assembly factory requested by Jian Ge. Speaking of which, this agreement was the easiest deal in Zhou Liwen since business, with a total of hundreds of millions or even billions of dollars. Several people met and discussed it simply and it was OK.
Zhou Liwen can understand this, as different people do different things. He remembered that he met a second-generation young man in his previous life and talked about business more bizarrely than he did this time. After meeting, everyone asked directly what project the other party wanted to cooperate with, how much money it would cost, and what kind of reward he could get. In a few simple words, you can immediately finalize a deal that would make ordinary businessmen stunned. Compared with him, Brother Jian and others are already cautious.
Of course, Zhou Liwen himself knew very well that people who reached the level of Brother Jian and others were not afraid of Zhou Liwen going back on their word. If Zhou Liwen wanted to cheat them, unless he hid in the future and hid in a corner of the world where no one could find it. Otherwise, there would be some means to wait for him. To be honest, this cooperation was an accident and also a win-win situation. On the plane back to Shanghai, Zhou Liwen secretly wondered who his cousin was. The path was so wild, why didn’t he see through it in his previous life for more than ten years?
The road has been paved, and there are still many things to do next. In half a month, the first batch of chips in the United States will be released, and Eicheng's work will also begin to enter the product production stage. After making a calculation, the first batch of products will be released before the Spring Festival, but Zhou Liwen's plan is to be officially launched after the Spring Festival. However, before the product is launched, Zhou Liwen has to solve a series of problems.
First of all, the style and shape of the mobile phone are fixed. At the beginning, Zhou Liwen assembled several experimental machines with the basic chips of the laboratory as a sample. However, in addition to the performance of this kind of experimental machine, there is still a big gap with formal products. Whether a mobile phone can be sold well or not, its style and shape is a very important part. Whether it is the Smiling Nokia or Motorola, it has its distinctive characteristics. Every consumer can initially judge whose phone comes from once he sees a mobile phone, no matter whether he has used this model. This is like a person's appearance. No matter what kind of clothes he wears, he always has his own imprint on him.
For Zhou Liwen, the style he admires most at the moment is Nokia's style, followed by BlackBerry, which is not available in China. As for Motorola's roughness, Ericsson's flip board, the pull-line style that Japanese mobile phones like to use, etc., Zhou Liwen doesn't think so. In order to distinguish the current domestic mobile phone style, Zhou Liwen thought about it for a long time and finally decided to use the style of the BlackBerry phone as the model.
In 2000, BlackBerry, located in Canada, has already entered the mobile phone industry. Since their first mobile phones, they have become a BlackBerry style that has become popular in the European and American markets. However, today's BlackBerry phones are still very weak compared to the next few years, and their styles are only childish. China will be called the Kingdom of Copyright in the future. As a member of the Kingdom of Copyright, there is nothing to be embarrassed to use. Moreover, BlackBerry phones did not directly start their business in China at its most glorious time. Zhou Liwen naturally plagiarized the other party's creativity and also made this plagiarism to the extreme.
After Zhou Liwen's request, the finalized mobile phone style has already become the style of the first 3G phone of BlackBerry phone. Zhou Liwen has also made a slight adjustment in the length and width ratio, which has changed the disadvantages of the short and thick appearance of many BlackBerry phone models, making it slender and straight.
After the style is set, the next one is the case. According to later experience, the best shell material is of course titanium alloy, but currently using titanium alloy is not mature for mobile phone shells. After all, the price of titanium alloy is high now. If this material is used as mobile phone shells, Zhou Liwen estimates that the cost is basically the same as that of all the chip system and other accessories. This means that the cost of using titanium alloy Zhou Liwen will double, and even if Zhou Liwen is a rich man, he will not do such a stupid thing.
In addition to titanium alloy, the most commonly used materials for mobile phones are PC and ABS, and there is also a process that combines PC and ABS. After carefully studying the advantages and disadvantages of the following three, Zhou Liwen asked Sha Zihao to find a spare parts factory to try out several models, and finally chose a process that combines PC and ABS as the shell material of the mobile phone.
PC materials are non-toxic, light-transmitting, and have good low-temperature characteristics. ABS materials have good color matching, spraying and electroplating characteristics. The two are combined with each other. According to the frosting process specially required by Zhou Liwen, the shell made is not as good as smartphones ten years later, but it has become a high-end and atmospheric category in this era.
Zhou Liwen did not make any colorful colors in the phone case. Since he had already copied Blackberry in style, Zhou Liwen simply copied it to the end and adopted the color configuration of Apple phones, which is the simplest black and white.
In Zhou Liwen's view, Apple's two-color mobile phone adoption scheme is very scientific. Black and white are the two simplest colors in nature, and they are colors that will never be outdated. Simplicity is beauty. Whether men or women, people with calm personality often choose Hey color, jump or girls prefer white. In addition, the single color also reduces the cost in production. More importantly, it is to avoid the color plating of the shell body caused by colorful colors. After all, Zhou Liwen's mobile phone case now uses a combination of PC and ABS. If black and white monochrome is used, the color can be fixed when molded and the color remains unchanged. Unlike other colors that require spraying or electroplating, if this is the case, there is no problem when the phone is new, and after use for a period of time, the color fading or falling off is inevitable.
Zhou Liwen pays great attention to this situation because he used Siemens' mobile phones in his previous life. In terms of the electronics industry, Siemens is well-known and is no worse than other mobile phones in technology. At first, Nokia was not as famous as Siemens' mobile phones. But in the end, why did Siemens' mobile phones become short-lived in the market? The main reason is of course the problem of market share, but Zhou Liwen knows that there is another unfavorable reason for Siemens' mobile phones to lose their market share, that is, Siemens' mobile phones use metal plating technology, which leads to failure in mobile phone competition.
Then some people may ask, isn't metal plating very beautiful? The answer is right. Siemens' mobile phones are indeed very beautiful. When other mobile phones are single, Siemens launched metal plating mobile phones. Both the shape and color are very sci-fi. As soon as they were launched, it quickly won the hearts of consumers with its famous name and these beautiful mobile phones.
But the problem is here. Siemens actually forgot or ignored two important points when adopting the metal plating process. First, although the metal plating is beautiful, one unavoidable problem is the color fall off, especially when using plastic materials as the shell. Second, if it is a general household appliance, the problem of metal plating using plastic materials is not big, because the main reason for the color fall off is frequent touching or moisture and other problems. There are not many such situations in ordinary household appliances, but Siemens did not consider it.
What they made was a mobile phone, and the main function of the mobile phone was to make phone calls. People's hands were sweaty, and the frequent touch and moisture occurred almost every day. Because of these reasons, Siemens' mobile phones had a sharp decline in sales after only two months of sales. After all, no one liked to use a mobile phone that had fallen off after just over a month of color, and it was like rust and even the key numbers became blurred.
Of course, Zhou Liwen should take it as a warning when Siemens mobile phones go to Maicheng. This is also the reason why he finally learned that Apple adopted black and white mobile phones. Sha Zihao and Liao Yuancheng were not sure about his decision. Sha Zihao even made suggestions to Zhou Liwen as a supplier who once specialized in producing accessories for TCL, and adopted a multi-color approach to cater to the mass market.
Zhou Liwen smiled and shook his head to refuse these suggestions. In his opinion, as he said before, simplicity means beauty, and the simpler the thing, the more successful it is. As for the colorful shells, it can be replaced by some factories producing supporting mobile phone cases. Didn’t Nokia just release a colorful shell to change at will? If a company wants to do business in this area, Zhou Liwen welcomes it with both hands. You should know that there are many things like mobile phone cases in later generations. There are probably thousands of factories around the world that survive by selling mobile phone cases alone.
Zhou Liwen also felt that the concept of this mobile phone case can be found to be time for Brother Jian to tell him that he would not be in charge immediately. By the success of the assembly factory, he would launch a few local factories with mobile phone cases, which would be a considerable political achievement for Brother Jian.
Zhou Liwen has implemented all the above one by one, but there is another more important problem he has not solved. As time goes by, Zhou Liwen continues to stay in Shanghai. It’s not that he doesn’t want to go back to Huacheng, but the key is that he has not solved this problem yet.
Is this a big deal or a small deal? It is the logo of the mobile phone, or it is more profound, it is the VI design of the mobile phone in the future.
Chapter completed!