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Thinking of this, his frowning eyebrows tightened, and then slowly loosened.

"All real estate projects are price-cut and promotional. No matter how much they are reduced, they must ensure that all inventory is cleaned up." His words shocked dozens of executives in the conference room in an instant.

No one expected that the Vanke president, who has always insisted on winning quality, would choose to fight unlimited price reduction!

"President, we are the leading companies in the real estate industry. If we also lower prices significantly, the entire market will follow the trend, and the consequences will be unimaginable!" the subordinate reminded.

"I understand this, but the current situation is that if we don't withdraw earlier, we will accompany us to hell. We'll come too quickly. I thought we'd be able to transform at least a few years."

"Everyone, let's go ahead and take advantage of the fact that Vanke is still appealing, and we can clear all the inventory by reducing prices! The moment of our company's transformation comes too suddenly! It's too sudden!"

After saying this, he closed his eyes and saw the collapse of the domestic real estate market in his mind. Even companies like Vanke are not spared.

"Boss, are you still participating in the land auction in Longgang in the afternoon?" The secretary asked in a low voice after watching the others go out.

"What else is the land auction? Notify the land management department to not participate in any land auction. The land you get is transferred. It doesn't matter if you lose money. Our business model will change in the future and the land in the city will be useless!"

.....

Vanke relies on its strong brand effect and has greatly reduced prices, so many people choose to buy a house. In a short period of time, Vanke's inventory has decreased rapidly.

However, before Vanke's inventory reduction was fully digested, other real estate companies also followed suit and lowered prices, and their price cuts were even larger and more direct, and the entire real estate was snowballing.

The price reduction in just one week reached 30%, which made many people who were hesitant to buy a house even hesitate to wait and see, hoping that the housing price could still be lowered!

At this time, the government took action and issued a red order document to all real estate companies that no longer allow price reduction and promotion!

The government is very clear that if prices are lowered like this, the entire real estate industry will collapse, and the entire country's economy will be affected by that time, although the government also knows that housing prices are too high and are completely separated from the national income level.

But the government knows better the importance of real estate to the national economy, and it is completely one of the economic pillars of the entire country!

The debts of tens of trillions of yuan in local areas need to be filled up slowly by selling land, and these local officials also need to sell land to eat and drink!

From the large families in the imperial capital to the local area, hundreds of families of all sizes are not related to real estate.

As long as you get a piece of land and build a sales center, you can make a lot of money in the industry. With such a simple and crude way of making money, how can these families not participate? Basically, many families still make money by making money.

National banks also need the development of real estate to support them. Without those housing slaves in the country, these bank masters don’t know how much they will lose at a loss every year. Whether Aikuan, the world’s largest bank, makes its profits less than an ordinary small bank abroad.

The annual non-performing loans, various deficiencies, etc. require ordinary people to borrow loans to buy houses and become house slaves to make up for them.

The government understands the importance of the real estate industry!

So basically, housing prices have risen to the sky and are completely separated from the national economic level, but the government still needs to always support real estate companies.

Haven’t you seen that the purchase restriction policy that was introduced many times before was immediately taken back by the government within a few days?

Haven't you seen the promised property tax has been delayed?

Haven't you seen that the down payment rate for the second set will be increased to a certain extent?

....

Real estate has kidnapped the entire country!

As long as the real estate industry sneezes, the whole country will catch a cold, and the government will immediately introduce various promotional policies to keep the real estate rising.

Now that the real estate industry has dropped so much price, the government naturally cannot ignore it!

How to reduce these real estate companies? The entire real estate industry will collapse, and the national economy will be dragged together to an abyss where there is no sight.

Restrict price cuts! This is a deadly order issued by the government to all real estate companies!

Of course, no one dared to disobey the government's orders. Everyone's current situation is more and more clear as everyone sees. No one buys a house at all. No matter how they play with all the newly opened properties, there are no one to care about many old properties.

In many cases, real estate operations are one after another. First, they get a loan and then get a bank loan, then they get a loan and then get a land, one after another. The key is the sales link. As long as the sales follow, there is no problem with the bank's loan and the funds for building a house.

But if there is a problem in this sales link and the sales cannot keep up, real estate companies will face high loans, and the daily interest rate can crush many small real estate companies, and there must be no problems in the sales link.

Qingquan Technology now launches the Baijiaxin series of flying cars, with a price of 1 million yuan!

Most families with this price, except those who are particularly poor, can basically afford it. And just by buying a flying car like this, happiness can be very simple!

You don’t have to buy a house in the city and endure the high housing prices. You can also find jobs that you like, travel globally, etc. across the country, and live a happy life.

Ordinary people are not stupider than those who live in high temples. The reason why everyone has endured high housing prices and expensive medical care is that everyone has no choice and cannot get out of this cage.

Now that everyone has seen a better life in the future, no one is willing to be a house slave again. The savings of several generations are only enough to pay a down payment, and they will have to bear huge mortgage pressure for the rest of their lives.

Coupled with the high housing prices, everyone has no dreams, they are so overwhelmed that they can't breathe, and there is only money in their eyes, just thinking about making more money. As for what to do after having too much money, no one has ever thought about it, just thinking they need money!

.....

Although the government issued an order to ban price cuts and has issued some policies one after another, the effect is not the same as before. As more and more people purchase Baijiaxing Feihua cars, real estate sales have become increasingly freezing!

Some newly opened properties even set a record of zero sales!

This is something that has never been done before. Although the sales were not ideal in the past, it was relatively the end of the golden year. Now there is no sales at all!

Many small real estate companies are on the verge of bankruptcy, their capital chains are completely broken, and sales cannot keep up. Banks, which have always been rogue, have also rushed to lend, and real estate companies have begun to go bankrupt one after another, and the boss has run away with funds.

Many large and medium-sized real estate companies are gradually feeling huge pressure, and their funds are decreasing day by day, but sales are getting smaller and smaller. They can still sell when the price is lowered, but now no one has bought them.

The land auctions conducted by local governments have also failed to sell on a large scale. They are no longer the same as before. As soon as there is a land auction, real estate companies will flock to the market like sharks, and piece of land will be auctioned at sky-high prices.

Now these real estate companies have no intention of purchasing land at all. The local government's plan to live by selling land has completely failed. Large-scale and large-scale sales have failed, and many very good lands are no longer needed.

The stocks of hundreds of listed real estate companies also fell again and again, leading the entire stock market to plummet one after another, creating a number of stock market records! The stock market fell below 2,000 points!

As soon as all the situations were reported to the central government, everyone was anxious!

The government has held many emergency meetings to discuss the increasingly freezing real estate industry and introduced many related policies!

The huge stimulus plan of ten trillion has only made the stock market red for a few days, allowing real estate companies to temporarily obtain some funds to survive. The real key real estate sales have not improved at all, and are still moving towards worse situations.

The last grass that overwhelms came from the second-hand housing trading market!

How many houses are there now? Data research shows that the entire country has enough houses to live in 3 billion people, but why do ordinary people still have no houses?

Haven't you ever heard of a stinky road with wine and meat?

Haven't you heard of the rich, the fields are connected, the fields are poor, and the places are not in a place to stand?

People who really own large numbers of houses are rich and powerful people. Ordinary people usually only own one residential house, at most one investment house.

Now that real estate has reached a freezing point, those well-informed powerful and wealthy people are naturally the first to sell off their extra houses to cash out. Their houses are all private, so they can sell as much as they want.

Moreover, these private individuals will not be like real estate companies, and the housing prices in the second-hand housing transaction market will drop sharply in an instant!

First-tier cities used to require houses worth millions or even tens of millions, and they were sold in half at once!

At this moment, many people who did not intend to sell their houses were also scared to follow the trend and sell their houses, and the market supply suddenly increased!

The drastic changes in the second-hand housing market immediately affected the whole country. Some people who originally wanted to buy a house at low prices were hesitant again and held their coins and waited for it.

The supply of this house is increasing day by day, but sales are decreasing day by day!

Zero down payment for buying a house, get a degree for buying a house, get a household registration for buying a house... Various promotional policies popped out one after another, blinding the eyes of the entire country. Many policies that were never dared to think about before were forced to be created by this group of real estate companies that were forced to do nothing about.

You can see experts and scholars from all walks of life boasting about 100 reasons for buying a house and 10,000 benefits in all places in the streets, TV, newspapers, and the Internet!

But this time, the general public with better choices is not like before. No one is willing to pay for the bill and no one is willing to buy a house. The doomsday of the entire real estate industry is truly coming! (To be continued.)
Chapter completed!