Chapter 250: Profit margin first! Brand promotion war

The trend is spreading and the popularity is intensifying.

The new trend set off by Xie Hong is popular in the capital, which makes many knowledgeable people worry about it. This trend is different from the past. Although his actions in the past are shocking, the final result is just to give people more topics to talk about.

But this time, the billiards competition has allowed many people to see another level of advancement besides the imperial examination. Although it is far from being shaken by the status of scholars, such a trend is always very worrying.

In terms of behavior patterns, Xie Hong's actions were also unusual. One by one, one by one, turned into waves, followed by something that made people overwhelmed. These actions were not separate, but interlocked.

Ordinary people didn't pay attention, but those who were interested noticed that they had changed from the Hou Mansion to the Royal Park, and there was no buffer in the middle. The exquisitely conceived Hou Defang was obviously not built in one or two days, but on the day the Hou Mansion changed its owner, the teahouse suddenly appeared. If it weren't for Xie Hong's long-term prediction, how could it be explained?

Moreover, on the day of Zhenbaozhai opening, many people secretly laughed at Xie Hong for his lack of knowledge and even put out billiards without any restrictions. Whether it was watching or researching, they were all allowed to go, and as a result, they did not sell a single table in their own hands, which was a very stupid behavior.

But when he looked at it again, these people were shocked. It turned out that Xie Hong did it on purpose at that time to facilitate promotion. He just showed the ball table in the store, and as a result, he promoted this thing in Beijing.

Nowadays, Royal Park, Billiards Competition, Hou Defang, these events complement each other and drive each other, and actually earned Xie Hong a huge amount of wealth. Moreover, this seems to be just the beginning, how can you not worry those with insight?

After the billiards competition was launched, Xie Hong's movements finally stopped, which made people breathe a sigh of relief, but no one knew whether he had any other movements, the calmness in front of him... Well, it was relatively calm, no one knew that this was temporary, or Xie Hong was waiting for the opportunity or accumulating strength, and while breathing a sigh of relief, the gentlemen's hearts were still hanging.

It’s not that they lack wisdom, but that Xie Hong’s behavior pattern is too weird, which makes them unable to keep up with their ideas at all. For example, if the Korean house, no matter who he gets to, no one will come up with Xie Hong’s method, and that billiards competition, which is even more incredible.

Unless he has a head like Xie Hong, no one can predict his actions, and it will be even more impossible to plan and respond in advance.

However, only the scholars and officials will be worried at this time.

Ordinary people are very happy, and the topics of conversation, games, and even some kind of extravagant hope are placed in front of them all at once, and everyone is excited. As Xie Hong said, interests are the fundamentals. If you want to change public opinion in the capital and even the Ming Dynasty, the most convenient and direct way is to make profits.

Of course, thanking Zhiyiyi is not about giving money. That is the stupidest way. Giving them a channel to rise is enough. Even if this channel is not a good way, not many people will truly admire it. But in the end, a gap has been opened in the iron curtain where everything is inferior and only has high reading.

Xie Hong had no prejudice against Confucius and Mencius, and he was also against Confucianism. However, he knew that no matter what theories or political ideas were formed, they would inevitably go to depravity.

This is the case with Confucianism in China. The Confucianism in the Ming Dynasty was completely different from the times when the hundreds of schools of thought contend in the Spring and Autumn Period. There was no prosperous atmosphere at all. There were few people who specialized in studying and learning, and many people regarded the things in the old paper as golden rules. Confucianism became a symbol of stubbornness and conservatism.

After their guidance, almost everyone in the world is to be an official. Perhaps Confucius originally intended, or China had this tradition, but Xie Hong knew that a country where the whole nation yearned for officials could not become powerful. Looking across the ages, looking around the world and promoting social development has never been a bureaucrat.

Otherwise, China would have long become the most powerful country in the world, because China has never lacked bureaucrats. Whether in the Ming Dynasty or later generations, you should know that the ability of Chinese bureaucrats to be officials is definitely the best in the world, but what is the result? The ability of being an official will only have a counterproductive effect on national construction.

What really makes the country rich and the people strong is other things.

Needless to say that technology is the primary productive force; competition will produce national cohesion, and Athens and ancient Rome are both ready-made examples; in addition, culture, business, and even the ambition of national expansion to the outside world can promote the progress of the country and society.

Of course, Xie Hong's goal is to promote industrial transformation, but he will not ignore other aspects. Accumulating wealth and changing concepts is just the first step. There are many things to do in the future. Reappearing the most glorious era of China's School of Contest, is Xie Hong's highest ideal.

Let military strategists expand their territory and sweep the world;

Let the Mohist school improve productivity and provide the strongest motivation and guarantee;

Let the Legalists ensure the passage of government orders, and the whole country imposes orders;

Let Confucianism and Taoism return to their duties and improve the cultivation and mind of the people;

...

A hundred schools of thought perform their duties to make the social division of labor professional, rather than like now: leading troops is a Confucian disciple, and formulating laws and enforcing laws is also a matter of handing over the work of improving productivity to Confucian children.

Do they understand these professional things? Of course, they don’t understand them. In addition to the cultivation of personal character, the only thing left is the ability to be an official.

In the concept of professional bureaucrats, face is the first priority, so they pretend to understand and belittle these industries they don’t understand to uselessly to show their cleverness. Half-book Analects of Confucius rule the world is the highest embodiment of this concept!

Of course, only the uncivilized Tartar chiefs believed in this. There was no way, their nature was more stubborn and their IQ was lower. They would not learn what they could not learn, and then they would directly ban it. There was no stupidest, but only stupider. These barbarian idiots were stupider than the literati of the Ming Dynasty.

As long as the Confucian dominance situation was broken, there would be no doubt about the Ming Dynasty's dominance of the world! Xie Hong believed in this and worked hard for it. What he was doing now was laying the foundation for this ideal.

Using the appeal of the emperor and his legendary experience to attract ordinary people, Xie Hong has swayed the corners of Confucianism through billiards. The effect is not very big, nor is it lasting, but it finally has a glimmer of light.

In people's minds, the imperial examination is still the most sacred. However, they also have a great yearning for craftsmen and ministers of the emperor, and the people in the capital. After all, the single-plank bridge of the imperial examination is very sad, and Xie Hong showed them another road to heaven.

According to Bai Juyi, Yang Guifei was noble in the past, which made the parents of the world feel reborn, and they would not be reborn as a boy or a girl. Xie Hong thought that his charm might not be as good as the beauty of Yang, but his legendary nature and influence should not be much different, so he reluctantly acted as an idol of this era.

In the capital, his deeds are known to everyone, and Hou Defang, which reopened, spared no effort to promote it. Of course, it was processed. In this way, just like the legendary figures in later generations, Xie Hong has become a legend, inspiring countless people to step onto the stadium of the Billiards Masters...

The successful operation of Royal Park and the trend of billiards competitions have also made countless businesses very excited.

Of course, the people who grabbed the Royal Park shop were happy. Before the competition began, the popularity of Royal Park had surpassed Qianmen Street and Bada Hutongs. It was crowded every day, almost the same as the popularity of the Great Temple Fair.

Some people come for billiards, some people come for Houdefang, and some people have both. These are very lively. Although they like it, people with calm nature also have to come and see it. For nothing else, they have to come and see the two famous scenery in the garden.

Popularity means prosperity in business. This is a truth that one can’t help but be unhappy with these businesses that already have shops.

However, those who didn't get the shop were not disappointed. The east wind of the plague god was very strong, and even if they were not in the Royal Park, they could still borrow it. Although Houdefang's billiard club is big, there are too many people going there after all, and they can't arrange it no matter what. Many businesses have seen business opportunities.

Overnight, there were many copycat versions of billiard clubs in Beijing. In addition to the slightly poor table craftsmanship, all the specifications of these billiard clubs are imitated by Houdefang, with a slightly lower fee and the same layout, and even the coaches are equipped. Of course, the coaches' level is lower than that of Houdefang.

Therefore, based on the principle of proximity, whether to seek cheapness or unwilling to queue up, many people chose these counterfeit billiard clubs. Although Hou Defang's business did not have much impact, the long queues outside disappeared, as the chief financial officer... Although Ma Yongcheng was only selected to make up for the numbers without a general in Shu, he was also very unwilling to accept it.

"Sir Xie, do you think we have to do something?" Ma Yongcheng turned around Xie Hong, muttering constantly, which made Xie Hong a little dizzy.

"Or, let's cut the price? Or let the Ma Ang brothers promote the impact of the technology of the billiards equipment on the ball skills? Otherwise, we will send someone to smash those billiards clubs!"

This brother has the potential to be a gangster. Looking at Ma Yongcheng who was gritting his teeth, Xie Hong smiled faintly: "Eunuch Ma, we are doing cultural industries and civilized people. How can we do such rough things?"

Ma Yongcheng was speechless, a civilized person? Didn’t you beat someone a few days ago? Wasn’t you the one who instructed the emperor to go to the Ministry of Revenue to violently collect debts?

"Someone imitates and follows the trend, which is a good thing, which means that our brand has already started. Then... the next time is the time to protect the property rights!" Xie Hong snapped his fingers and ordered: "The time is ripe, let Jiang Song and the others do it."

"Jiang Song?" Ma Yongcheng thought for a long time before he remembered such a person. It seemed that he was the Qianjia who was standing in front of the emperor before he went to collect debts.

"Eunuch Ma, just wait and count the money. You must know that the property rights of the brand are the most profitable business, well, second only to robbery." Xie Hong said meaningfully.
Chapter completed!