In 2001, cars just entered Chinese families. For most families, it is still a luxury to spend 100,000 yuan to buy an economical car. The reporter is considered a high-income class and is more fashionable, so buying a car has become a trend in the circle.

Most of the reporters who came to attend the reception this time were still in the stage of saving money for buying a car. For them, the news announced by Tian Ruzhi was like a huge five-nut pie falling from the sky.

Tian Ruzhi said "test drive", but the test drive period is two years. Regardless of whether Daqin Group will really take back these "test drive cars" in two years, at least in the past two years, these cars can be used as personal cars for everyone. Daqin Group's electric cars have several different grades, the lowest price is just over 100,000, and the most expensive ones are 200,000 or 300,000 yuan. Tian Ruzhi announced that the test drive for everyone is the one worth about 150,000 yuan. The appearance alone is much more beautiful than all domestic cars sold in China, not to mention the selling point of new energy, who can refuse such benefits?

Of course, everyone knows that Daqin Group provides these cars, but it is not without conditions. Accepting these cars means that reporters must tie themselves to the Daqin Group's chariot and do their best to applaud electric cars in the next two years. No one feels pressured by this condition. It is a common practice for reporters who run business to collect money and publish articles. ▼↗◆▼◆▼↘et can take out an electric car as a errand fee, and this one is the only one, and there is no other semicolon. People have paid such a lot of money, what is it that they say a few good words to themselves?

What's more, the advantages of electric vehicles are actually very clear about every reporter. If it weren't for the emotions of domestic fuel vehicle companies, everyone would have wanted to do a few special topics for electric vehicles. Now, Daqin Group has officially put forward the requirements and provided test drive vehicles for everyone to experience them carefully and not write some articles that are enough. I'm really sorry for my professional ethics.

"Experience on Test Drive of Daqin New Energy Vehicles";

"New Energy Vehicles, the Pride of the Times";

"Electric vehicles, walking on the landscape of the new century";

"Qin Hai: Create new energy vehicles with feelings";

...

Various close-ups, communications are like elves called from the ground, and in the blink of an eye, they fill the pages of various media, covering the sky and bombarding people's nerves. The advertisements posted by the Daqin Group also appear appropriately in TV, newspapers, street signs and elevators in residential buildings, allowing people to see the image of Daqin Automobile anytime and anywhere.

During this period, something funny happened. A genius entrepreneur came to Tian Ruzhi and claimed that his company had bought the door panels of 5,000 public toilets in Beijing. He could paste photos of Daqin Automobile in the place where everyone would squat down and focus. He claimed that his company was named Hanchang Media, and the word Hanchang printed on the advertising space is said to have an effect that many drugs could not achieve.

Before this brother Hanchang finished speaking, Tian Ruzhi felt so disgusting. She called the security guard and drove Hanchang out of the company half and half. However, a few years later, she heard that this brother's company had been listed on the Shidake, and the biggest selling point was that it had 100,000 flavorful advertising spaces. In that era, it was indeed an era when a magical idea could achieve a business miracle. Tian Ruzhi always felt a bit absurd when thinking about the way this brother Hanchang was spitting and selling those toilet boards.

Tens of millions of advertising and public relations investment. The effect is extremely obvious. All families who are preparing to buy a car have begun to carefully consider electric cars, an option that they have never paid attention to before. High technology represents the future, energy saving, pollution-free, low noise, easy operation, continuous speed change, and the electricity bill of 100 kilometers is only one-something of the fuel bill. It has a fashionable appearance and comfortable riding... Countless advantages have been highlighted by the reporters, and it immediately caught the attention of car buyers.

According to the reporters, electric vehicles will occupy the mainstream of the market in a few years, and driving fuel vehicles will become a backward expression. Some people have firmly claimed that the country will impose exhaust pollution taxes, and all cars that emit exhaust will be subject to heavy taxes, while electric vehicle owners have no concerns in this regard. At that time, the 9/11 incident broke out, and some international reporters claimed that the United States will take force against the Middle East. A comprehensive rise in oil prices is an inevitable outcome. At this time, buying fuel-powered cars will make gasoline worth more than 5 yuan per liter in the future.

Of course, we cannot expect that all these statements will be believed by car buyers. But since there are different voices, when people choose a car model, they will inevitably start to hesitate. Buying a car is a major matter. Most people have to compare it repeatedly before making a decision. With the popularity of new energy vehicles, even if each household does not immediately turn to new energy vehicles, at least they will push the plan to buy fuel-powered cars a little later. Anyway, buying a car is not a matter of worry. Wait and see the situation, what's the harm?

The car market emphasizes "Golden September and Silver October". It was originally the peak season for car sales, but in September and October of this year, the sales performance of various car companies including Beidian and Anshi plummeted, and only one of the sales volumes rose against the trend, that is Daqin Auto.

"What's going on!"

Wang Kaihua looked at the report submitted by the sales department and was furious. He slapped the table hard, and a cup that had not been placed firmly rolled from the table to the ground, and it smashed to pieces, causing Luo Jinhui, the sales director of Beidian Group, who was standing in front of the table to shudder.

"Mr. Wang, not only our Beidian, but the sales in Ansh have dropped even more sharply. In order to welcome the sales in September and October, they sent 80,000 new cars to sales outlets in various places, but the actual sales were less than 10,000." Luo Jinhui said timidly.

"Why, have you understood it?" Wang Kaihua asked.

"This is all because of... the Daqin Group." Luo Jinhui replied.

"Daqin Group?" Wang Kaihua was stunned. During this period, he was busy with some personnel adjustments within the group and did not care much about the changes in the newspapers. So he really didn't know about the public opinion bombing of the Daqin Group. He only remembered that he had predicted that the Daqin Group would come back to beg for mercy within a week. Now several months have passed. He has not seen Qin Hai yet, nor do he know what the young man has done.

"You said Daqin Group has affected our car sales?" Wang Kaihua asked.

"Yes, Daqin Group has posted a large number of advertisements in the media, with a total investment of at least more than 10 million yuan. According to our understanding, many customers who originally planned to buy our cars have switched to buy electric cars because they read the advertisements. Even those who did not buy electric cars are now holding coins to buy them and are in a wait-and-see state." Luo Jinhui said with a sad face.

Wang Kaihua glared and asked, "When did this start?"

Luo Jinhui said: "It started two months ago and is very fierce. I talked to people from Anshi Sales Department, and they also felt that Daqin Group's move is too big. No company in the automobile market will spend advertising and public relations drafts like them at any cost."

"Why didn't you report to me earlier?" Wang Kaihua said angrily.

"I..." Luo Jinhui's face seemed to have eaten bitter melon, but he didn't dare to say it. In fact, as early as the beginning of the large-scale publicity of Daqin Group, he had noticed this abnormal phenomenon and submitted a report to Wang Kaihua. Now it seems that Wang Kaihua has not seen this report at all, and he does not know which corner the report was stuffed into. He dared not say such a thing directly, because it would make Wang Kaihua feel that he was criticizing himself, and the consequences were very serious.

"We didn't expect the impact would be so great. We think that the majority of customers would not be affected by their sweet words. So..." Luo Jinhui racked his brains to find reasons, not only to avoid accusing Wang Kaihua of bureaucrats, but also to clear his responsibilities. This is really difficult.

"Well... I don't need to say anything out of date." Wang Kaihua had already remembered at this time. It seemed that Luo Jinhui had indeed handed him a report, but he was busy with other things at the time and didn't care. He didn't know where the report was thrown out afterwards. He waved his hand and signaled that Luo Jinhui didn't need to defend anything, and then asked: "You think this impact will last until when?"

"It depends on when the Daqin Group will stop this publicity." Luo Jinhui said.

"You didn't contact the media and told them not to promote the Daqin Group?" Wang Kaihua asked again.

Luo Jinhui said: "We have contacted each other, but it has no effect. Daqin Group has placed advertisements on all important media. You know, the current media does not recognize each other and only recognize advertising fees. The advertising fees we invest in are less than a fraction of Daqin Group, so the media of course will not care about our opinions."

"It's really a rebellion!" Wang Kaihua couldn't help but want to slap the table again, "A private enterprise is so arrogant. Can no one care about them?"

"Mr. Wang, is this incident reflected on the superiors and asked the superiors to interfere? Their false propaganda not only caused losses to our Beidian, but other car companies also suffered heavy losses. This is a provocation to the entire industry." Luo Jinhui said.
Chapter completed!