Chapter 898
The world's first car to be broadcast live online...
But how should this online live broadcast be broadcast? Since Tesla Auto CEO Bijon Waldgard and ICQ Network Information Technology Co., Ltd. CEO Benier jointly announced that Tesla Auto's first automotive product: smartcity will be broadcast online through the ICQ platform, countless attention has been projected on Tesla Auto and ICQ.
What is the live broadcast method of this online broadcast...?
Of course, everyone knows that the traditional way of new cars is released. They directly sign an agreement with a certain TV station to broadcast the launch ceremony of this car at a certain time. Although it is very likely that the ratings in this time period will fall to a "new low", it sounds extremely high after all, but online live broadcast... Can anyone tell me how to play this thing?
After the joint declaration of Tesla Auto and IQ, countless calls to ask about the details of the live broadcast reached the two companies. Most of them were ordinary people who were curious about this online live broadcast, but there were many spies from major automobile companies and Internet companies involved. No one was a fool, especially the information technology companies and Internet companies that were most sensitive to new technologies. They keenly realized that Ima IQ once again walked ahead of everyone and found a new source of wealth!
IQ and Tesla Auto are naturally kept a tight-lipped about the specific practices. No matter how they ask, they will decline the other party on the grounds of "Keep it confidential for the time being, and you will know when the time comes." - kidding! Even if you want to steal the stolen skills, don't be so arrogant, okay?
But before the official start, there is still a small, not a problem.
Lin Zheng suddenly discovered something: Since it is a live broadcast on the Internet, digital cameras are an indispensable tool. The pictures taken by digital cameras now come with cameras and picture information. No matter which brand of camera you use, isn’t it equivalent to advertising them for free during the live broadcast?
This definitely won't work!
Mr. Lin has never been willing to suffer losses. On the contrary, he thinks this seems to be a good opportunity...
"Mr. Treden, do you know how many people will pay attention to our online live broadcast this time?" Beniel waited and looked at Jack Treden, the North American CEO of Canon Electric Co., Ltd. before he could answer. Beniel raised a finger: "At least 10 million! At least 10 million netizens will pay attention to the first new car online launch conference in history, and perhaps more. As an excellent professional manager, you know very well what this means for Canon: This means that from the moment of online live broadcast, the EOS2000 digital camera selected by IQ will become the best choice for countless websites, meaning that Canon only needs to spend a little money and can advertise to more than 10 million users at the same time!"
The eos2000 is a flagship interchangeable lens digital SLR camera developed by Canon this month, jointly developed with Kodak. It has a top ccd image sensor with up to 2 million pixels (don't laugh, in 1998, the 2 million pixels was really the highest level in the industry), using a 340mb-sized pcmcia-ata1/2/3 memory card, and a 1.8-inch color LCD monitor on the back of the camera... All of this represents the peak level of this era of digital cameras.
Lin Zheng actually doesn't want to cooperate with the Japanese at all, but if he doesn't cooperate with the Japanese, he has to cooperate with the Americans. But Koda is very arrogant and thinks that IQ is making his own advantage. Not only does he refuse to pay IQ advertising fees, he also asks IQ for US$2 million in "sponsorship fees". Although Lin Zheng has always disliked Japanese, compared with Koda with his nostrils, Lin Zheng suddenly found that Japanese people occasionally liked them...
Benier looked so excited that his saliva almost squirted on Jack Treden's face, "This is only a live broadcast. The difference between the website and TV is that the information on the website is there. You can watch it any time, which means that in the next week, at least 50 million users will know Canon and understand Canon through our live broadcast. Such a once-in-a-lifetime opportunity is not worth the small amount of money Canon pay for it?"
Although he is Canon's North American CEO, Jack Treden is a native. His network technology is not as rigid as ordinary Japanese. Jack Treden is actually not opposed to the fact that IQ takes the initiative to find Canon for sponsorship. On the contrary, after analyzing the live broadcast of smartcity online, he also believes that if the Canon EOS2000 digital camera can appear as an official designated digital camera in this event, it is indeed a very good soft advertisement. IQ has said that at the beginning, he will introduce Canon EOS2000 in the form of equipment. It is indeed worth paying for it. But as a senior professional manager of Canon, he must be responsible for his boss...
"At least 10 million people watch this live broadcast, and the number of views in a week will reach 50 million?" Jack Treden shook his head straightforwardly, "Mr. Bernier, I admit that IQ has network advantages that no other network companies have, but I firmly don't believe that this online live broadcast will have so many users watching... How many IP visits are there at your peak?"
Upon hearing this, Beniel laughed loudly, and he once again thanked the boss...
As long as icq users log in to the icq client, a pop-up window for recommendation news will pop up every day. Thanks to the news pop-up window that Lin Zheng "invented", the number of visits to the icq portal website every day is very high, which is so high. Now it has firmly ranked first among major portals in the United States. The monster icq has become an almost bug-like existence.
Jack Treden didn't expect Beniel to tell himself such an amazing number, and his face froze. However, this guy's reaction was indeed quick, and he shook his head and said, "Okay, even if your website really has such a large number of visits, the 10 million live viewers made it hard for me to believe. I can't believe that there will be so many netizens watching this event through the Internet..."
"So that," Since Jack Treden was killed and refused to believe IQ's inference, Benier simply proposed a bet agreement: "If the users who watch the live broadcast at that time have 1 million or 100,000 advertising fees; 5 million users, 500,000 US dollars; 10 million users, 1 million US dollars... Based on the number of visits of 1 million users, if 1 million users are visiting, the advertising fees will be increased by 100,000 US dollars, Mr. Treden, what do you think?"
100,000 US dollars per 1 million users? Jack Treden frowned, and looked at Benny's extremely confident look, and he began to hesitate for a moment. He suddenly realized a problem: If he could really get 50 million, wouldn't he have to pay 5 million US dollars?
The advertising fee of $5 million is not a small number. Even if it is the top three TV stations in the United States: abc, bbc and nbc, you can get a very good time period. Now $5 million is just an advertisement on the Internet? When you think of the bureaucrats at the Japanese headquarters, Jack Treden smiled bitterly and lost his temper: "Yes, but we have to set an upper limit. If you exceed this ratio, Canon will only pay so much advertising fee. Moreover, IQ will make moves inclined toward Canon in the future digital camera evaluation column."
"It's okay to do something that tends toward Canon," Beniel nodded without hesitation. This guy is not Chinese and doesn't have so much disgust with the Japanese. Since Canon can pay icq, ICQ naturally has to be inclined toward Canon - not to Canon, should I be inclined to Kodak, who almost drove him out? The only question is: "What is this upper limit?"
"$1.5 million," Jack Treden raised a finger, not sure why $1.5 million would be a finger: "It can only be $1.5 million at most."
Benier was a little disappointed. Mr. IQ, who has been continuously developing wealth, is rich and has no longer seen the $1.5 million. Lin Zheng asked to deduct at least 2 million from Canon. Now Jack Treden is only willing to pay 1.5 million? This doesn't work, absolutely not!
"$1.5 million? Mr. Treden, are you kidding?" Beniel stared at Jack Treden with an unhappy look on his face and gritted his teeth. "This is the first live broadcast of a new car launch conference in the world on the Internet. Do you think we have no other choice except Canon? Sorry, Mr. Treden, I can't see your sincerity."
Of course, there are other options for icq. Casio, Ricoh, Sony, and Fuji, traditional old film camera manufacturers are all studying digital cameras, and they all have their own flagship products to launch. Even though icq is rejected by Canon's partner Kodak, they still have many companies to choose from.
But Jack Treden looked extremely confident: "You are right, but Mr. Bernier, I want to remind you that there is not much time left for you."
Looking at Jack Treden, Beniel suddenly laughed: "If there is not much, there is not much. Boss said, if anyone thinks that time can threaten us, then he will make the wrong calculation. At worst, we can use technical means to deal with the photo information... IQ is not short of this money." (To be continued, please search for astronomy, novels are better, updated and faster!
Chapter completed!