Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 677 Danger and Opportunity

After hanging up the phone, Lin Zheng smiled bitterly at Tan Na: "It's miserable."

Although Lin Zheng did not turn on hands-free, Tan Na, who had been standing beside Lin Zheng, listened to the conversation between Lin Zheng and Jiang Ziming, and said with a smile: "I wonder how many people want to have such trouble."

Tan Na's words are not true at all. Although being ordered by the leaders to successfully acquire Texas Instruments is a very distressing thing, I don't know how many people sincerely hope that they will have such an opportunity to be distressed, but if their strength does not reach the same level, Texas Instruments will not give you a chance to have an interview... Lin Zheng's trouble is usually called a happy trouble.

Lin Zheng shook his head gently: "Actually, I don't plan to be the first to be a leader so early, but I didn't expect that Angieber was used by that bastard."

Lin Zheng is not stupid. After the American media exposed this incident, Lin Zheng immediately realized what was going on: Shiyou did the same thing when he signed a personal PC OEM contract with Dell and Compaq. He did not think there was anything wrong with Texas Instruments doing this, but he did not expect that there would be such a big trouble.

"Okay, let's not talk about this anymore," Tan Na said while helping Lin Zheng tidy up her collar: "Everyone is waiting for you, go quickly."

"These guys..." Lin Zheng smiled bitterly when he heard Tan Na's words.

Like most people who are full of national pride, after learning that the company they work for actually intends to acquire Texas Instruments, the personal PC and software department of the world's top semiconductor giant, was no less than those who thought that "the Chinese people have stood up from now on!", they all seemed to be excited as if they were infused with blood. It seemed that Texas Instruments had become the object of Lianchuang Technology. At this time, as the general manager, Lin Zheng had no choice but to cool down everyone's heads.

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

"I have noticed some bad situations. When Lianchuang Technology acquires Texas Instruments' personal PC department and software department, everyone has a very impetuous attitude. Many people even abandon their jobs to consider this matter. It seems that in the hearts of some people, the ultimate goal of Lianchuang Technology is to acquire Texas Instruments. Everyone should work hard for this goal. Everyone, ask yourself, do you think this mentality is correct? In my opinion, this is just a very normal acquisition. The reason why Lianchuang Technology decided to acquire Texas Instruments' personal PC department and software department is not because they are Texas Instruments, but because of the company's business development needs, that's all."

At the beginning of the meeting, Lin Zheng poured a basin of cold water on everyone...

The effect of this basin of cold water is very good. When everyone heard the boss's words, they were stunned at first, but the next moment, their faces all showed a shameful expression: The boss was right. After learning that the group had participated in the acquisition of Texas Instruments' personal PC department and software department, their actions during this period have indeed affected the normal operation of the company.

I didn't realize how inappropriate my approach was, but after I was ticked by my boss, I thought about it carefully, and everyone felt ashamed. Even they themselves felt that their previous actions were incomprehensible: To put it bluntly, this acquisition was a very ordinary commercial acquisition case, nothing special. Even if the acquirer was Texas Instruments, it would not be possible. What exactly made me feel as if I was confused before?

Seeing everyone's reaction, Lin Zheng felt relieved: Everyone's reaction shows that they have realized how inappropriate their previous actions were, that's fine.

In fact, the overly intense reactions of everyone before only mean that everyone is very concerned about this matter. After all, the acquirer is the company where he works, and he is proud of it. This is normal, but everyone's reaction is a bit too intense. In this special era, it is normal for everyone to have such a reaction. Lin Zheng understands it very well, but no matter how understanding it is, this basin of cold water must be splashed with water, and for nothing else, any commercial activity must ensure that the mind is calm enough. Now, whether the effect of this basin of cold water has been achieved needs further observation.

"Since our Lianchuang Technology is an OEM for electronic products, everyone should be familiar with personal PC products. I must know one thing, that is, PC is a very special industry, it needs to be supported by a lower price and a larger economic scale. In addition, it also requires companies to pay more attention to personal sales."

"Of course, there are some special examples, such as ibm, such as Texas Instruments, ibm and Texas Instruments' PC products, which are large customers, large companies, large consortiums, and large groups. The attention to medium-sized customers and individual users is not high. This has always been the most proud part of ibm and Texas Instruments. But we should also see that ibm and Texas Instruments have been punished by the market in their most proud part: for two consecutive years, ibm has suffered losses in PC products and laptop products, and the amount of losses has also become larger and larger. Texas Instruments simply has not made money since the establishment of the PC department. On the other hand, Dell, HP, and Compaq, which do a good job in personal sales, have developed the speed and scale of their companies to prove the potential of the personal PC market."

Everyone nodded slowly.

Everyone has a deep impression of the boss’s two examples. There is no way. Who made a considerable number of personal PC products from Dell, HP and Compaq be manufactured by Lianchuang Technology? As partners, of course, everyone hopes that the products of Dell, HP and Compaq will sell well. Only when Dell, Compaq and HP make money can Lianchuang Technology make money. This is the most simple truth.

"The reason I decided to acquire Texas Instruments' personal PC department and software department is because the company has long formulated plans to enter the personal PC market and laptop market, and we have even achieved good results in laptops. Now, we need a strong brand to support the company's planning in this regard. Compared to creating a brand new brand from scratch, directly acquiring a well-known PC brand is undoubtedly the fastest way to open up the North American and Asian markets."

"But don't think we have taken a big advantage. In fact, Texas Instruments has also made a big advantage. If they abandon their PC business, they can get rid of a burden and make a lot of cash. At the same time, they can also invest more funds and energy in businesses they are better at, such as digital signal processor products, such as analog component technology. Believe me, Texas Instruments, which are lightweight, can definitely do better and professionally in two areas where they are good at, DSP and Analog. To some extent, we can say that we have helped Texas Instruments complete the strategic transformation of their company."

"For us, even if we successfully acquired Texas Instruments' PC and software departments, the pressure is still very high, because we not only have to face the problem of how to make PC products make money, but also face another very serious problem: the operating system."

"The relationship between operating systems and hardware products is like the relationship between fish and water. It is inseparable. Today, Microsoft's Windows operating system has become the absolute mainstream in the market. More than 98 personal PC products use the operating systems of Microsoft Windows, which means we must have a good relationship with Microsoft. For Texas Instruments, as long as they can successfully sell the PC department, it means they don't have to work hard to establish a good relationship with Microsoft. But for us, but on this issue involving the interests of the two companies, I don't know if you have thought of this?"

Everyone's heads were so low that they wanted to stuff them under the table.

When I was still talking about the news that the group was preparing to acquire Texas Instruments' PC and software departments, the boss had already considered it so far? Is there really such a big gap between me and my boss?

For Lin Zheng, he can stop until now. After a change of topic, he said: "In short, Texas Instruments is good at and suitable for selling high-end products. When their characteristics begin to conflict with the trend in the PC market, it becomes a matter of time for Texas Instruments to abandon the PC business;"

"For our Lianchuang Technology, when we urgently need a brand with high reputation and good reputation and influence to complete our plan in the PC market, and when Texas Instruments urgently needs to abandon the PC business and achieve lightweight development, this means that the cooperation between our two companies has become what we need. Everyone is a business elite, so naturally we know that this kind of strong alliance means a greater possibility of win-win results."

"The company does not need everyone to imagine the wonderful prospects after acquiring the PC and software departments of Texas Instruments. As a senior management of the company, I need everyone to consider a question from now on: Will the US government interfere in this acquisition? If the US government interfere in this acquisition, how should we promote the smooth progress of this acquisition? After the successful acquisition of the PC and software departments of Texas Instruments, how can we successfully achieve the docking and integration of the two companies? There are many unsuccessful cases after the acquisition. How should we avoid this situation? How to achieve profit after the acquisition? After the successful acquisition, how can we achieve the effect of 1+1>2? These problems are waiting for us to solve. Now we have no objective and longing time." r1152

...
Chapter completed!
Prev Index    Favorite Next