Chapter 63 It’s difficult, you’d better be mentally prepared (third update, first update)

There is a very strange phenomenon in the domestic walkman market. On the one hand, there are cheap domestic products. Walkmans that do not have recording functions range from fifty or sixty to seventy or eighty yuan. Walkmans that have recording functions cost from more than 100 yuan to about 200 yuan. The prices of high-end tape walkman imported from Japan are almost all concentrated above 800 yuan, and the low-end ones are mostly concentrated between 400 and below 800 yuan, and only two or three models are lower than 400 yuan. As for the sound quality, it’s better not to mention it.

Lin Zheng was very curious. If China could produce an imported machine that is not inferior to about 2,000 yuan in appearance and performance, and a tape walkman priced at around 500 yuan, would it be impossible for it to have no market?

Lin Zheng is very clear about the cost of electronic products: this thing is huge profits!

After trying to disassemble a Sony WM-EX1 priced at more than 4,000, Lin Zheng was disappointed to find that the hardware cost of this machine, known as a sound quality artifact, will not exceed 600 yuan... This is already the top model and configuration in the Sony single-player series today.

"We have also considered what you said. Using this strategy of Tian Ji's horse racing should indeed have a considerable market space," Kong Xiaoming sighed, with indescribable disappointment in his words, "but this plan was rejected by our leaders."

"No? Why?"

Lin Zheng and Tan Na looked at each other, and in addition to being surprised, they were more grateful.

"Our leaders think that even if we produce this kind of walkman, the market will not accept a panda tape walkman for 400 or even 500 or 500 or 500 or 600 yuan. So you see, the panda tape walkman on the market now has no more than 100," Kong Xiaoming hesitated for a moment, thinking that Lin Zheng and Tan Na are really good to him, so he persuaded him tactfully, "But... Mr. Lin, Miss Tan, I'm honest, and I think our leader's statement still makes sense, your approach..."

"Some adventure?"

"Yes, it's a bit of a risk," Kong Xiaoming breathed a sigh of relief. He was still hesitating about what to say. Since the other party has realized this problem, it's easy to say. He looked at Lin Zheng and Tan Na seriously and said, "I don't know what price your company is going to sell on the market, but since your company uses these models as samples, it is estimated that the cheapest will not be lower than 400. Can you accept a domestic high-end walkman of 400~~500 in the market..."

He shook his head and signaled that he was not optimistic. However, Lin Zheng was his "customer" after all, and he took out a large amount of "consultation fees". He was embarrassed to say these words, so he had to shake his head and bring the topic to the other side. "Production is a problem. There is no way for the country to provide such high-precision production lines and molds. These require purchases, and patents are also a problem..."

"Patent is indeed a trouble," Lin Zheng heard Kong Xiaoming chattering here, but Lin Zheng understood why Kong Xiaoming was so unsuccessful. Lin Zheng nodded and said, "I don't know if he forgot or didn't mention it on purpose. Lin Zheng directly ignored the troubles in the production line and mold. "But... no matter what the problem is, there is always a way, right? After all, decoding chips, power management chips, buffer chips, etc. are standard parts produced by international manufacturers. Circuit design is the difficulty, but the most important thing is the writing of the code."

"This is the most difficult thing," Kong Xiaoming sighed, suddenly widened his eyes, his eyes full of disbelief, "Mr. Lin has... a solution?"

He didn't dare to think about the writing of these special chips that Lin Zheng actually understood. As for the decompilation of the code inside, he didn't even dare to think about it.

"Hehe..." Lin Zheng smiled without saying a word.

Kong Xiaoming also realized that his question was a bit abrupt, and was embarrassed, so he quickly changed the topic, "Mr. Lin, General Manager Tan, let me tell you this, I have no problem with circuit analysis, design, and I can also help with management, but since you are planning to do small appliances, power management, and tuning, I am not good at these. Since you are planning to get involved in this industry, you should know that it is not difficult to design a walkman, but if you want to design a good walkman, this is definitely not a job that I can do alone. I hope you and the two of you are mentally prepared for this."

"We know." Lin Zheng nodded. Of course, he knew that an excellent industrial product could not be handled by just a senior electronic engineer.

"In addition, for portable audio-visual products, the previous one is actually good. I personally think the most difficult point is to tune out an ideal sound quality. How to render the sound quality and the degree of rendering is the most important. Since your ideals are lofty, I suggest that you must ask an expert to help you deal with this aspect."

Lin Zheng nodded again, "Thank you."

Although Comrade Kong was a little nagging, he was also telling the truth. Of course, he knew the importance of tuning in the design of the Walkman. As the name suggests, the Walkman is used to "listen" and not to "see". Whether the ears can be pleased is the first element. Don't say that when listening to this thing, a lot of time is on the road. Such a large background noise does not require too good sound quality and tuning. Don't forget, there is a lot of time to listen to the Walkman on the road. At the same time, many people like to lie in bed at night to listen. There was not much background noise at that time. At this moment, a walkman is sometimes good and sometimes bad, but the ears have too much say. The sound source, playback equipment, and headphones are equally important and indispensable.

With reference objects, Kong Xiaoming's workload has been greatly reduced. The entire analysis, circuit design and revision process took about a month. In order to facilitate Kong Xiaoming's work, Lin Zheng even specially purchased a set of special equipment for Kong Xiaoming, but even so, Kong Xiaoming's workload was not light.

It's very depressing to say that all the integrated circuit chips in these cassette walkmans are all produced by companies such as Toshiba, Mitsubishi, NEC, etc. Lin Zheng is very clear about the nature of Japan. If he dares to use Japanese things, he will be choked in the future. He has to let Kong Xiaoming choose similar chips from Europe and the United States. If this is not the case, it will not take a week.
Chapter completed!