Being valued

When Lin Zheng and Tan Na were having a headache about the situation they were facing next, they didn't know that in the capital of the Republic, there was a middle-aged Chinese and a foreigner in their 50s talking about them... To be precise, they were talking about the disassembled Lisheng LS-01 cassette walkman in front of them.

"Excellent industrial design," the bearded foreigner with a gray hair and a neatly carved bunch, a bit like Sean Connery, who is in his 70s, is looking at the cassette-style walkman over and over again. "The touch is excellent, and the sound quality is very average, but considering this price, it can be done with this kind of workmanship and materials, Mr. Ma, how can they sell such a low price? Aren't they afraid of losing money?"

When talking about this issue, foreigners were puzzled.

"Mr. Inzagi, they can actually make money. Based on the analysis we learned, their machine has about 7% to 8% profit. Well, the profit I mentioned is the manufacturer's profit." Ma Feiming smiled bitterly and said with a wry smile to the vice president of the group who had just arrived from the Netherlands.

He knew very well why the vice president in front of him was surprised by the price, workmanship and materials. With the same appearance design, workmanship and materials, in the European market, such a cassette-type walkman will not be less than US$220. If it is owned by his own company, the price may even reach US$300. However, the terminal retail price of this machine is only RMB 499, which is less than US$58. This number is really scary.

"A profit of 7% to 8%? That's not only...well, $4 to $4.6?" Mr. Inzagi was indeed scared. He could not imagine that such a delicate machine like a craftsmanship had a profit of more than $4. "Is this company crazy? Or is it their quality not good?"

But before Ma Feiming could speak, Inzaji first rejected his opinion, "No, the materials and workmanship of this machine are excellent. Although the sound is a bit too pleasing to the ears, this is the tone that young people like. Lisheng Electronics is amazing. Where did they find such an excellent tuner?"

Regarding this matter, Ma Feiming really knew, "I heard that it was found from Yindi Speaker Factory. Oh, this Yindi Speaker Factory is one of the three best speaker manufacturers in our country. It is said that it is a retired tuner with more than 40 years of work experience. The leader of Yindi Speaker Factory was so angry that he jumped at it."

This can explain, Ma Feiming nodded, "Only such an excellent tuner can call out such a pleasing ear. Mr. Ma, how do you view our cooperation with them?"

Ma Feiming was stunned for a moment. If he didn't know that Vice President Inzaji came for this Lisheng Electronics, he would have been struggling in the officialdom for so many years. But even so, the news still made him a little dazed: What a powerful Philips, one of the Fortune 500 companies, is going to cooperate with an unknown company?

"What do you mean is to let Lisheng Electronics produce OEM for us?" Ma Feiming asked carefully. According to rumors, Texas Instruments seems to have the intention of letting Lisheng Electronics produce OEM for them. Although this matter was denied by Texas Instruments, the fool also knew that such things would never be groundless.

"It's not OEM, but cooperation," Inzaji, who had been looking at the Walkman on the table with his head down, finally raised his head and looked at Ma Feiming with a serious look. "As one of the world's largest suppliers of laser vocal movements and main control chips, Mr. Ma, don't you think Philips's share in the laser vocal movements and main control chips in the Walkman market is too low?"

Philips is one of the CD standard makers. The identity of this standard setter has made Philips company really make a lot of money in the past few years, but the problem is that there is a reference object for how much money it makes. Looking at Japan's Sony and other companies, which are also one of the CD standard setters, can make another money by selling products, which makes Philips feel very uncomfortable: We have the skills that Japanese people have, so why can't they make money in this market?

But it is simple to say, but not so easy to do. Although Philips also has a walkman product, the continuous playback time is not as good as that of Japanese companies, and the price is much higher than that of Japanese products.

This result is very fatal. On the premise that most people's ears are called "wood fungus", why do you sell so much more than the Japanese? Just because you are Philips? Hell, can you get an extra $1 in your wallet every day? Anyway, I haven't heard how much better your Philips things are than other Japanese things.

No one's money is blown by the wind. Since it sounds like the same, and the Japanese are so cheaper, there seems to be no question about how to choose. At this point, consumers from ancient and modern times, both at home and abroad have the same reality... No ordinary people in any country will have too much wallets.

Don’t say how arrogant European and American companies are. No one can be proud in front of money. This is the case for ordinary people and capitalists. Seeing the Japanese making a lot of money in the Walkman market, Philips’ eyes are so red. Especially as the head of Philips’ DSP department, Inzaghi felt that Alexander on his shoulders was even more like that.

This will not work. The market share is a process of increasing and decreasing. The money has been transferred away by the Japanese, and the market has been monopolized by the Japanese. The Japanese have their own main control chip manufacturers and movement suppliers. It is absolutely impossible for stingy Japanese to use Philips' movements and main control chips. If they do not take advantage of this opportunity to expand Philips' market share, will Philips still have a way out in this segment in the future?

Ma Fei clearly understood what his boss meant, but it was because he understood this meaning that he was really shocked: Is the headquarters planning to support Lisheng Electronics?

For a moment, Ma Feiming was a little jealous of Lin Zheng: Damn! Why is this guy so lucky?

Even though jealousy is jealous, as the person in charge of the China region, what should be said still has to be said. Ma Feiming carefully reminded Inzaji, "Mr. Vice President, I have to remind you that it seems that Lisheng Electronics and Texas Instruments are negotiating cooperation. Although Texas Instruments denies the rumors that Lisheng Electronics has produced their OEMs, Texas Instruments provides the main control chip and the movement has indeed been confirmed by the two companies. Texas Instruments engineers are even helping Lisheng Electronics developers to match and debug CD walkman..."

"So I think this is our last chance," Inzaji was not surprised or surprised. On the contrary, he seemed very happy. "Mr. Ma, look, this is our difference. You see difficulties, but in my opinion, this is Feilupu's opportunity... Lin's previous practice has proved that this is a smart guy. A smart man will never foolishly put all the eggs in the same basket. As long as Lisheng Electronics does not have exclusive content in the agreement signed with Texas Instruments, we can come in and get a share of the pie."

"What do you mean is that we will take the initiative to find them?" Ma Feiming looked at Inzaji with a surprised look, very surprised.

We are one of the world's top 500 companies. Philips, which masters CD technical standards, has the ability to produce main control chips and movements. No matter when isn't it the turn of others to "humble" to sell it to others? Inzaji's words greatly subverted his long-term understanding. In the past few years, even if he sat in the office, he had a steady stream of business coming to his door. Everyone was looking at him with flattering smiles on his face, hoping that he could take care of them a little, but what's wrong now? The dignified Philips actually needs to take the initiative to ask for help?

"Is there anything wrong with this?" Inzaghi looked at Ma Feiming with the same expression. If Texas Instruments had not taken the lead, Philips would naturally have to take the full advantage. But since its technical strength is not inferior to Philips, Texas Instruments, which can also provide CD movements and main control chips, has already been connected with Lisheng Electronics first. The two companies are in a relationship, looking like a dog-like man and woman who is passionate. If Philips doesn't take the initiative to send it, maybe there will be no last chance.

Of course, Ma Feiming couldn't say that there was anything wrong with this, and he whispered for a long time and couldn't speak.

He has developed a common problem for most of his peers over the years: although the word "China" is written on the nationality column of his passport, they are more willing to regard themselves as a superior foreigner... To be precise, they can call themselves a second-genius... When they were humble and flattered when they were against their foreign masters, they were even more traitorous than traitors and two traitors. Now they actually have to bend down and bend down to their compatriots whom they have long looked down on. Ma Feiming really couldn't accept it.

Ma Feiming is very depressed, why is Inzaji also depressed?

Philips is no longer the Philips who was trembling when they first entered the Chinese market and were worried that they might be "communist" at any time. They not only enjoy the excess profits they captured in this country, but also enjoy the super-national treatment they enjoy in this country. It feels so good to look down on others with a high profile, but what else can they do if they don't do this?
Chapter completed!