Are you crazy? Bill Gates's eyes clearly conveyed this meaning.

Lianchuang Technology is a non-listed company and its financial situation does not need to be disclosed to anyone, but everyone can still roughly guess the cash reserves of Lianchuang Technology based on public information. Although this number is not as exaggerated as Microsoft's US$500 million, it is also at the same level. Lianchuang Technology is willing to take out a quarter of its cash reserves for such a lawsuit?

Apart from being crazy, Bill Gates couldn't find any other reason.

Lin Zheng leaned back and looked at Bill Gates, saying, "If we lose, how much will the losses in the next 1 year, not to mention the next 5 years?"

Bill Gates was stunned for a moment, then sighed heavily, his mouth full of bitterness: He understood why Lin Zheng dared to take out the courage to burn his boat.

With the current market value of icq, even if Lin Zheng was only forced to take out 2% of the shares, the value of this part of the shares was more than US$500 million. Although the "Anti-Lianchuang Technology Alliance" were not forcing them, no one was a fool. Why did a company that he could control all of him? From this point of view, Lin Zheng had enough reason to fight with others. But no matter what, Bill Gates found that he still underestimated Lin Zheng's courage and determination.

"Actually, there is no need to do this..." Bill Gates's voice was a little weak: "Lin, you said that since you are doing business, you must make a fortune together."

"Yes, I said it," Lin Zheng nodded: "But I also said that what I gave you is yours. If I don't give you, you can't come to my hands to grab it."

Bill Gates immediately closed his mouth tightly.

Since the two sides had no chance of reaching an agreement, Lin Zheng no longer planned to waste his time. He stood up and wanted to leave. However, after a slight pause, Lin Zheng remembered another thing and turned to Bill Gates and said, "Oh. By the way, I forgot to tell you one thing, our digital camera is going to be launched."

“Um…”

"Our digital cameras are going to be launched," Lin Zheng repeated again. He looked at Bill Gates with a smile: "We attach great importance to our country's market, but we also attach great importance to the US market."

Let’s go public. What does this have to do with us? No matter how powerful Microsoft is, it is still a software company. Their hands have not reached the field of digital cameras. And they have no intention of entering this field. Lin Zheng told him what this has to do with him, but the next moment, Bill Gates’s face suddenly changed!

In the "Anti-Lianchuang Technology Alliance", Sony is the leader of the digital camera market. At this time, they released their own digital camera products. Although they are not targeting Microsoft, they are still members of the "Anti-Lianchuang Technology Alliance"!

Microsoft is very good, but Microsoft has no say in this field.

Realizing this, Bill Gates' hands and feet suddenly became cold: ruthless! Too ruthless!

There is no doubt that digital cameras are a high-profit and high-value-added product. Sony, Nikon, JVC, Fuji and other traditional Japanese optical companies have high hopes for the emerging market of digital cameras and believe that they are the most important profit growth point for their companies in the next two years. For this reason, these Japanese companies have been willing to invest huge amounts of money to launch such products for many years, but if Lianchuang Technology also intervenes in it, the situation will be very bad.

Just like in the past few years, Japanese color TVs almost dominated the entire market in China, but when Chinese color TV manufacturing companies rose, they almost drove Japanese home appliance companies to a storm in just a few years. Although Japanese color TV manufacturers still have a place in the Chinese color TV market, they are completely incomparable to those days. This was the case in the color TV market back then, Bill Gates did not think that the situation would be much better after changing to digital cameras.

He wanted to say something, but he was not careful that Lin Zheng had already left casually.

Lin Zheng shook his sleeves and left gracefully, but his words trembled the "Anti-Lianchuang Technology Alliance". To be precise, it scared the Japanese in the "Anti-Lianchuang Technology Alliance".

Why?

Of course, it is because of Lianchuang Technology's poor record over the years. This guy is simply a mess. No matter how good Japanese companies have been doing before, as long as this bastard company gets involved, the good days of Japanese companies in this field will come to an end. Lianchuang Technology takes a step forward, and Japanese companies have to take a step back.

Japanese people have high hopes for digital cameras, but now Lianchuang Technology is here. Japanese companies with digital camera production capabilities in the "Anti-Lianchuang Technology Alliance" are full of sadness: Will you die if you bully someone else?

They have no doubt that Lianchuang Technology, which appears in the appearance of a price killer, will set off a bloody storm in the digital camera market.

In fact, Lianchuang Technology has indeed caused a bloody storm in the market.

The mainstream configuration of consumer digital cameras on the market is 30,000 pixel ccd, 3x optical zoom plus 3x digital zoom lens, and the price is basically maintained at around 25 yuan. The representative model of this type of product is Canon's poehot a media promotion. In an instant, the entire market instantly exploded!

There is an image saying in domestic digital product consumption, called Golden September and Silver October, which means that September and January are the two most popular months of sales. However, when these 4 consumer digital cameras and 2 digital SLR cameras of Lianchuang Technology have been launched in a rude and unreasonable manner, only one voice can be heard in the entire market: Lisheng Digital Camera!

In early September, Lianchuang Technology tightly pressed Japanese digital camera companies under their backs, allowing them to not only fail to achieve dazzling growth in the golden season of "Golden 9", but even saw a slight decline of 2%!

"A drop of 2%?" When receiving this news, Boss Lin was so happy that he flicked the report twice and said to Xiao Ma with a smile: "The sales of Japanese people who can suppress in the Golden September and Silver October are very good at falling."

"This is the boss, you are full of wisdom and far-sighted. If you hadn't insisted on launching a digital camera and established a cooperative relationship with Yunguang Panda, how could you see the Japanese being so embarrassed?" Xiaoma's flattery was presented as if she had no money.

"Stop flattering!" Lin Zheng smiled. As the winner, he was flattered by Xiaoma with peace of mind, and did not forget to scold him symbolically: "Well, but we are so overwhelmed by us. Now the Japanese are about to go crazy, right?"

"Aren't you going crazy?" Xiao Ma smiled and said, "These days, Canon, Sony, Fuji, Nikon, Konica Minolta... these executives of Japanese digital cameras arrived in China from Japan like crazy. I heard that they are brewing a wave of price cuts."

Speaking of this, Xiaoma looked at Lin Zheng with some concern: If the Japanese cut the price, what should we do? Will we also cut the price?

Lin Zheng was not worried at all. Japanese people cut prices? This is normal, it is not normal if they don’t cut prices.

2 yuan is a very important consumer psychology threshold. When Lianchuang Technology lowers the price range of mainstream consumer digital cameras to below 2 yuan, a very simple consumer psychology is that for the same product, you price 1,999, and the impression that consumers are "Wow, this thing is only 1 more", but if the price is 2 yuan, the impression in the consumer's mind becomes "Damn! This thing is actually more than 2?!" Compared with the two, as long as the configuration and the quality are similar, consumers will definitely choose which one is cheaper. This is the consumer behavior habit of the public.

Now Lianchuang Technology has lowered the price range of mainstream consumer digital cameras to below 2 yuan, and the market has begun to form the public awareness that "the price of mainstream consumer digital cameras should be below 2 yuan". If Japanese brands dare not reduce prices, they will be dead end.

"The Japanese think that if the price is reduced to less than 2 yuan, you can compete with us? Joke!" Lin Zheng waved his hand and said calmly: "We have our own C-Touch S technology, our own lenses, chips, and control software, we produce ourselves. If they want to compete with us? Then let them compete."

What are the core components of a digital camera? In fact, there are only three, photoreceptors, lenses and control software, and other things such as chips and stepper motors are also very important, but the most important ones are always photoreceptors, lenses and control software. Just like the three major items of a car are always chassis, engines and gearboxes, Lianchuang Technology has mastered the core technologies of these three major items and is not afraid of competition from Japanese companies.

Of course Xiao Ma knew this, but he still had his own concerns: "But, our production scale is relatively small and the cost is relatively high..."

This is a big truth. The larger the production scale, the easier it is to dilute the cost. But Lin Zheng smiled: "It doesn't matter. As long as the Japanese dare to follow up, what if we lose temporarily? As long as we occupy the market, we can make money back sooner or later." (To be continued.)
Chapter completed!