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Chapter 1337 The establishment of the brand image must start from the beginning)

Chen Jiuchang was surprised because he didn't expect Lin Zheng to really dare to do this, just like Lianchuang Technology did in the mobile phone industry technology alliance?

What has Lianchuang Technology done in the China Mobile Phone Industry Technology Alliance?

To be honest, the mobile phone industry in the Republic is so developed now. In just a few years, it has been versus foreign brands and has vaguely driven out foreign brands. This is all thanks to Lianchuang Technology's open mind: almost all the technologies of the entire Chinese mobile phone industry have spread out from Lianchuang Technology.

Of course, this alone may not explain much. After all, compared to mobile phones, cars are truly high-profit and high-value-added products, which is not enough to convince and impress Chen Jiuchang. But look at Geely and BYD, these two private automobile manufacturers that could only produce cars by hand-knocking are now the main force of the national automobile industry. Where did their technology come from? Basically, they are all provided by Lianchuang Technology.

With these two living examples in front of you, Chen Jiuchang even if he doubts whether Lin Zheng can really be so generous, he still has to put a question mark on his doubts.

Chen Jiuchang's surprised expression finally made Lin Zheng feel much more comfortable: I will always scare people!

Chen Jiuchang doesn’t care about so much. This is the best possibility that Changan Automobile has judged before he came. No, it is better than the best possibility that Changan Automobile has judged!

He continued to ask Lin Zheng without hesitation: "Including the whole vehicle cooperation?"

"Including the cooperation of the whole vehicle." Lin Zheng nodded without hesitation.

"What if Changan Automobile wants to produce a medium-sized car?" Chen Jiuchang asked again.

"Produce a medium-sized car?" Lin Zheng almost choked by Chen Jiuchang's words, looking at the whimsical old man with a strange look on his face: "The problem is not big, but are you sure the car produced can be sold at that time?"

Chen Jiuchang was immediately embarrassed. This is indeed a problem. The main focus of ordinary people, businessmen and officials is on the brand of cars. Not to mention whether Changan Automobile has the confidence to control the product quality of mid-sized cars. Even if the quality of mid-sized cars produced by Changan Automobile can reach the world-class level, the market will not recognize it. Before the market is not well-known enough, Changan Automobile produces mid-sized cars, it is completely a matter of his own decisive rhythm.

"Where is the compact car?" Chen Jiuchang asked again after hesitating.

Lin Zheng agreed very happily this time. Without thinking for too long, he nodded happily and said, "In principle, no problem. However, the specific details of cooperation still need to be negotiated."

Chen Jiuchang was overjoyed!

Lin Zheng agreed, and it was a lucrative compact car!

Before Chen Jiuchang came to visit Lin Zheng, the senior executives of Changan Automobile held many meetings for this. They originally thought that it would take about half a year for women to reach an agreement with Lianchuang Technology, but unexpectedly, Lin Zheng clearly stated his attitude when the two sides first met, but... there would be no problem, right?

Lin Zheng agreed so happily, but Chen Jiuchang subconsciously began to worry: Could there be a fraud or some trap he didn't know? After hesitating for a moment, Chen Jiuchang finally asked Lin Zheng carefully: "Can Lianchuang Technology really treat Changan Automobile like other companies in the mobile phone industry technology alliance?"

Lin Zheng smiled and said, "Mr. Chen, you should know that even in the mobile phone industry technology alliance, the technology delegated by Lianchuang Technology is not the most advanced technology in its own hands, right?"

Although the technology that Lianchuang Technology has delegated to various companies in the mobile phone industry technology alliance is not a backward generation technology that Lianchuang Technology is using, it can be almost half a generation behind. However, as soon as Lin Zheng said this, Chen Jiuchang was relieved a lot: There has never been much life in this business field. If Lianchuang Technology is willing to transfer their latest and best technology to Changan Automobile, it would be a hell. Moreover, specifically for Changan Automobile, those technologies that are behind one and half generations are the most suitable.

As if she was afraid that Lin Zheng would repent, Chen Jiuchang reached out to Lin Zheng impatiently: "A gentleman's word?"

"Hand a quick whip!"

"Mr. Lin's mind, I am convinced." Chen Jiuchang stood up, bowed to Lin Zheng with admiration, and then said apologetically: "I should have invited Mr. Lin to have a good drink, but with this good news from Mr. Lin, I need to go back to the factory immediately."

It’s no wonder that Chen Jiuchang is so anxious. It’s really hard for Changan Automobile to live a difficult life now.

Changan Automobile is now divided into two systems, one is Changan headquarters and the other is Changan Suzuki. The Changan headquarters has basically stopped the research and development of passenger cars. Changan Suzuki uses three cars, Alto, Beidou Star and Antelope as its main products. Compared with domestic joint venture brands such as Ford, Honda, Toyota, and General Motors, Changan Suzuki cannot compare with its competitors in terms of market popularity or brand image. There is no way to do this. Honda and General Motors have obtained the most suitable mid-sized cars for business and official use from China. Where did Suzuki, which first entered China, come from? The smallest microcar!

Of course, the B-grid of small microcars is not as high as the B-grid of compact cars and mid-size cars that frequently appear in government courtyards.

Changan Automobile has the idea of ​​going upwards. Who makes compact A-class cars and B-class mid-size cars the best balance between profit and cost in the market now? And when no foreign partner was found for a while, choosing to cooperate with Lianchuang Technology seemed to have become the best solution in front of Changan Automobile.

"Don't be so anxious, right?" Lin Zheng advised. Although he didn't know what kind of cooperation conditions Changan Automobile would propose, in general, Lianchuang Technology still has an advantage. Lin Zheng was not in a hurry because his mentality was relatively relaxed. Lin Zheng enthusiastically asked Chen Jiuchang to take a rest and hold a banquet for him to welcome him tonight.

Although Lin Zheng tried his best to keep him, Chen Jiuchang couldn't sit still for a moment and insisted on going back. Seeing that Chen Jiuchang was so persistent, Lin Zheng naturally couldn't force it. However, despite this, he personally sent Chen Jiuchang to the airport... Langya City, which was also a loss, has developed rapidly in recent years, and the number of flights is not young, which is basically the same as the route branch of the provincial capital airport. However, Chen Jiuchang, who is eager to return, did not wait too long.

………………………………………

After seeing Chen Jiuchang away, Lin Zheng immediately reported the situation to the management.

Although everyone was surprised that Changan Automobile, a company that almost went to court to cooperate with Ford Motor, as Lin Zheng expected, everyone was generally more happy about this cooperation, which means that under the situation of strong enemies, Lianchuang Technology has another alliance.

Of course, behind the scenes, everyone always complains to their boss, who is no different from a prodigal boss: Look at other companies, they all keep their technology tightly, and they want to dig through the core directly and put a safe there. But if you look at our boss, don’t take the technology you have worked hard to seriously!

Changan Automobile was moving very quickly. A week after Chen Jiuchang returned, Changan Automobile organized a senior visiting delegation again. Unlike the last time that Chen Jiuchang, the director of Changan Automobile Technology Research Institute, who came to the front station, this time, Changan Automobile, a senior visiting delegation that came under the name of an inspection, had to negotiate with Lianchuang Technology on the general framework of cooperation.

After conducting a half-month inspection between three automobile manufacturers, including Tesla and Ford, and various subsystem manufacturers under Lianchuang Technology, Changan finally felt relieved and finally put forward the conditions for this cooperation: First, Lianchuang Technology cooperated with Changan Automobile to develop a new compact sedan with a price of between 70,000 and 100,000 yuan, with the target audience being individual bosses, white-collar workers, middle-level leading cadres of state-owned enterprises and institutions and other backbone social forces;

Second, the wheelbase cannot be lower than the main compact models in the market such as Buick Saio and Toyota Corolla, which just played the slogan of "100,000 yuan in family sedans";

Third, the appearance should be grand and steady, and in line with the mainstream aesthetic...

Faced with these conditions proposed by Changan Automobile, Lin Zheng frowned and put down the information. Lin Zheng asked Chen Jiuchang: "Director Chen, who drafted this information?"

Lin Zheng's expression made Chen Jiuchang feel a little bad. After contacting these days, everyone became familiar with each other. Chen Jiuchang hurriedly asked: "Is there any problem?"

"We can't say there is a problem," Lin Zheng said: "The main thing is the price. How is the price range determined by playing 70,000 to 10?"

Before Chen Jiuchang spoke, a vice president of Changan Automobile said: "Of course, it is because our current technical strength is not strong enough, and we can only attract consumers with our price advantage..."

"That's not to say that, price is of course very important, and it is not the only decisive factor," Lin Zheng shook his head: "Changan Automobile will move up sooner or later. To be honest, can a compact car be produced from 70,000 to 100,000 yuan? Of course, no problem, but the problem is that a car with a cost price of about 40,000 to 60,000 yuan is much worse than a car that starts at 100,000 yuan. If Changan Automobile gives consumers the impression that "Changan Automobile is a cheap car with low-priced words", it will be difficult to pull up the image of Changan Automobile in the future."

"What do you mean is that if we do this is not conducive to the long-term development of Changan Automobile?" Chen Jiuchang asked. His words were a disguised recognition of Lin Zheng's words, which made sense.

Lin Zheng didn't say so directly: "If Changan Auto insisted on following this price range, Lianchuang Technology would not have its own brand logo on this car."

This is accustomed to Chen Jiuchang's statement.

ps: Brothers, the third update is here, everyone is surprised (.)
Chapter completed!
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