In mid-January 2003, more than four months passed, Lisheng Electronics released its sales performance in the mobile phone field by Lianchuang Technology withdrew from Gome Electrical Appliances: In the six months after withdrawing from Gome Electrical Appliances, Lisheng's sales increased by 120% compared with the previous six months, which was significantly ahead of the industry level in terms of both growth rate and growth rate.

As soon as Lisheng Electronics' financial report came out, the entire industry was instantly shocked!

When the media said that Lisheng Electronics withdrew from Gome Electrical Appliances, they believed that even if Lisheng Electronics did not suffer a significant loss after withdrawing from Gome Electrical Appliances, they would suffer a serious decline in performance. The faces of the media were swollen!

In particular, the financial report mentioned the e-commerce channel. The newly expanded official flagship store of the icq network mall and the Lisheng mobile phones sold through the icq network mall account for more than 10% of the shipment volume. It has become a powerful new channel for Lisheng Electronics, and a dog eye flashed.

At this point, the war between Lisheng Electronics and Gome Electrical Appliances to "whether the channel is really king" can come to an end: channels are very important, very important, but without Gome Electrical Appliances' extremely powerful traditional channel merchants, manufacturers can also survive, not only can they survive, but also can live very well.

Unlike the channel dealers who were swollen with faces, the manufacturers were instantly excited: Since Lianchuang Technology can live a very comfortable life without traditional channel dealers like Gome, then we can do it too?

Driven by this force, the media began to be excited...

“E-commerce, a brand new sales model in the 21st century!”

“ICQ Online Mall, brings e-commerce so close to us!”

"Producers are suffering, and the opportunity to get rid of channel dealers' control is here..."

…………

As more and more media join this big discussion, e-commerce is becoming more and more well-known, and the ongoing New Year’s goods festival in the IQ Online Mall has been accepted by more and more people: seeing that the New Year’s goods on the IQ Online Mall are not only extremely sufficient, but you can buy so many special battles from all over the country without leaving your home to celebrate the New Year, and the price is so much cheaper than buying it locally... Not to mention that some things are not sold locally at all... It seems that overnight, the IQ Online Mall also became popular.

"Boss, it's so popular. Our New Year's Festival is so popular this time!" Mahua Teng smiled so hard that he couldn't stop and came to announce the good news to his Booss: According to the cooperation agreement between Lin Zheng and him, Mahua Teng owns shares in the IQ China business, and the IQ Network Mall project also has a share of him and his team members.

"Oh?" Lin Zheng was also very happy, and was also curious about how popular the New Year's Festival was. So this guy would come to report the good news to him in person and asked with a smile: "So, the total sales of our icq online mall project this year are expected to exceed 4 billion?"

"4 billion? Boss, you underestimate our IQ Network Mall too much," Comrade Lao Ma's excited face flushed: "Before New Year's Day, the total sales of the IQ Network Mall had exceeded 4 billion."

"So powerful?" Lin Zheng was immediately surprised.

This year, January 31, 2003, happened to be the 31st of the Lunar New Year. The total sales of the icq online mall had exceeded 4 billion before New Year's Day. Now the New Year's Festival of IQ Online Mall has been so popular again, and the daily transaction volume is rising steadily. According to the plan and considering the express delivery factors, the New Year's Festival officially ended on January 24 (December 22 of the lunar calendar). Lin Zheng suddenly felt a sudden jump: He knows what this means, he is very clear.

Is the total sales of icq online mall expected to exceed 6 billion this year (lunar year)?

If ICQ Online Mall can really achieve a total sales of more than 6 billion yuan in the second year of its launch, Lin Zheng could not imagine how much impact it would have on the market!

"It's really amazing," Comrade Lao Ma said excitedly: "As of yesterday, our total sales will soon exceed 6 billion, reaching 5.935 billion. There are still about 10 days left before the end of the New Year's Day. If we work harder, we may be able to exceed 7 billion..."

7 billion!

Lin Zheng suddenly felt dizzy.

Although the current development and operation model of IQ Network Mall, IQ Network Mall and Lianchuang Technology can actually get very little money from these 7 billion yuan. In addition, Lianchuang Technology has invested huge amounts of money to add multiple servers for the New Year Festival. In fact, the operation of IQ Network Mall in the Republic this year is in a loss-making state, but there is no doubt that the prospects of IQ Network Mall are bright!

If news can be heard at this time that the total sales of IQ Network Mall this year is expected to exceed 7 billion yuan, it will be a huge boost to the development of IQ Network Mall next year.

"Tell me, what do you need to do," Lin Zheng crossed his fingers with a smile at Comrade Lao Ma and asked, "You should have made a plan if you can ask this question, right? In addition, there is still time?"

This is the attitude of support. As long as the plan proposed by our team is indeed feasible, Boss will support him. Comrade Lao Ma immediately cheered up and nodded solemnly, and took out a piece of information from his bag and said, "The plan has just been completed, please read it."

Comrade Lao Ma’s plan cannot be said to be able to make people shine. The core subject is still publicity. Considering that the current customers shopping on the IQ online mall are basically young people, and young people are generally keen on the Internet, Comrade Lao Ma’s idea is to invest huge amounts of advertising on major websites, and to supplement it with show-off posts to initiate online shopping in first-person in major forums, regional forums and chat rooms to gain popularity...

This made Lin Zheng see something that made his eyes shine: Isn’t this the prototype of viral marketing?

"What do you mean is to focus publicity resources on the Internet?" Lin Zheng asked after patting this publicity and promotion plan twice.

"Yes," understands the meaning of the boss's question, Comrade Lao Ma said: "We have also considered using traditional media such as TV and newspapers, but there is not enough time..."

"Things can't be seen like this. We have to see the topic of this matter," Lin Zheng gently knocked on the table twice before saying slowly: "A e-commerce platform has only been operating for less than 4 months in the first year, and the total sales in the second year are expected to exceed 7 billion yuan, which is close to Gome, a giant in the domestic home appliance chain supermarket chain. How much can it extend around this topic? How much benefit will it bring to the promotion of IQ Network Mall next year?"

"You mean?" Comrade Lao Ma's eyes lit up.

"I don't think we can only be limited to the Internet and young people. We want to develop middle-aged and middle-aged people over 28 years old and middle-aged people into our customers. Although the time and proportion of people over this age are relatively low on the Internet, this is not a problem. The problem is that we must remember that they are the main groups and pillars of society. Since they will not take the initiative to look for us, then we will push this topic to them to let them understand the convenience and convenience of online shopping. Even if 10% of users of this age will be able to develop next year, how much do you think our sales situation will be stimulated next year?"

After hearing Lin Zheng's words, Comrade Lao Ma's eyes were not only bright, but also scary. He was even more impressed by Lin Zheng's forward-looking attitude: Yes, how could I only see the past 10 days in front of me, but forget the longer time in the future? It is the long-term solution to continue the topic of icq online mall!

"I know what to do," Comrade Lao Ma, who was greatly encouraged, stood up and bowed to Lin Zheng upright to show his gratitude to Boss, and then hurriedly said: "Bosss, then I'm going now?"

"Wait a minute, why are you in a hurry?" Lin Zheng said with laughter and cry.

"ah?"

Lin Zheng asked, "I think you have prepared a publicity budget of 10 million?"

Hearing Lin Zheng’s question, Comrade Lao Ma’s heart suddenly jumped up: “Yes…”

"What is 10 million enough?" Lin Zheng waved his hand: "I'll give you another 20 million. In addition, after you go back, you will make a list of newspapers, TV stations and other media that need to say hello. If you need to ask me to say hello to you, please report to me."

In addition to funds, there is also support for relationships and connections? Boss spared no effort to support himself. Comrade Lao Ma was almost grateful and excited. He rushed out as if a rocket was installed on his butt: To put it in a more popular sentence a few years later, it is "Comrade Lao Ma's big knife is already unbearable."

Lin Zheng shook his head with a smile. He once thought that the total sales of icq online mall this year could exceed 4 billion, but he didn't expect that it would hit 7 billion. It's really... He even underestimated the development speed of e-commerce in China.

He raised his pen and was about to sign an instruction on the document in front of him. The phone rang. Xiaoma's voice sounded very surprised: "Boss, a person who claimed to be VIA Electronics on the island called and said he wanted to cooperate with us."

The only Chinese company under the VIA?via?x86 architecture? They take the initiative to find themselves?

Many thoughts flashed through Lin Zheng's mind, and he was also curious: "Work with us? Did the person who called him say what position he has in VIA Electronics?"

"She said she was Wang Xuehong, the wife of Mr. Chen Wenqi, chairman of VIA Electronics." Xiaoma's voice sounded a little weird.

It really makes people feel weird. Xiao Ma knew that the chairman of VIA Electronics was Chen Wenqi, and also knew that Chen Wenqi's lover was Wang Xuehong. However, Lianchuang Technology has always used inter and amd chips. It didn't have much interaction with VIA Electronics before. Wang Xuehong took the initiative to call, which made Xiao Ma feel a little confused.

ps: Well, this is the update I owe you on the 27th. On the 26th, it was explained that it was the third update of the day, but only two chapters were updated. Of course, there are thousands of years of speech that need to be kept in mind. Now I will make up for it. (~^~)
Chapter completed!