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Chapter 1307 The advent of the e-commerce era

The little abacus between Aurondo and Huang Yu was clattering, but they only forgot one thing, that is, the reaction speed of Lianchuang Technology.

Before Huang Yu could spread the news that Gome Electrical Appliances was actually wronged, Lianchuang Technology had already taken action first: On behalf of Lianchuang Technology, spokesperson Qin Lulu officially announced that Lianchuang Technology will strengthen "de-channelization" in the future, and Lianchuang Technology will strengthen brand building, build direct stores and franchise stores on a large scale, and strengthen online marketing;

At the same time, Lianchuang Technology also announced that it will increase cooperation with regional distributors to achieve greater mutual benefit and win-win results between the two parties.

As soon as Lianchuang Technology's actions came out, everyone was immediately uproared!

Although all the actions of Lianchuang Technology these days point to one point: after breaking up with Gome, Lianchuang Technology's decision to withdraw from Gome Electrical Appliances was not an impulse decision. They really thought about it, but no one could think that Lianchuang Technology's ambition was so great and de-channelized?

This is a very crazy idea.

But those manufacturers who are conservative channel vendors are tempted by the pain of exploitation: Should they also strengthen their "de-channelization" work? Although for a period of time that can be expected, Gome, Suning, Hualian, Walmart, etc., such traditional chain marketing giants, are still the focus of their marketing work, should they also strive to ensure that they do not put all their eggs in one basket? At least, when there is a problem with a certain basket, they will not be helpless and have no way to deal with it?

Of course, the manufacturers were hiding in the room and getting excited, and the channel dealers were a little frightened. What they were afraid of was not the de-channelization of Lianchuang Technology, but they were worried that Lianchuang Technology's approach would make a very bad start: If everyone is "de-channelization", can they still live their own lives?

The channel dealers finally couldn't hold it in and began to secretly contact Gome Electrical Appliances.

Huang Yu was overjoyed!

In his opinion, Lianchuang Technology announced that de-channelization was simply a desperate situation: when you need to win over all allies to confront me, you dare to announce de-channelization. Isn’t this pushing the allies that you could have fought for to me?

That's right, these channel dealers are just here to say hello to him now, and they are still quite far from forming an alliance with him, but Taizu had said long ago that the song title is to unite all the forces that can be united to achieve success. This time, he really believed in Aurondo's words, and Lin Zheng was really stunned this time.

Is Lin Zheng really dazed? Of course not.

He knew very well that 2003 was coming soon, and the icq online mall had been on the Republic for nearly a year. On the media, this consumption model has begun to be vigorously promoted on the Internet, and the prelude to the e-commerce era is about to begin. When the era of b2c and c2c comes, although the role of large channel vendors such as Gome cannot be completely replaced, their importance has greatly decreased. The arrival of the e-commerce era is a revolution, a revolution to the traditional business model!

The number of registered users in the icq China region exceeds 200 million, which also laid a solid foundation for this revolution.

A huge publicity began, and Lisheng Electronics officially logged into the icq network mall. It opened an official flagship store on the icq network mall. In order to celebrate the opening of the official flagship store, all products of the Lisheng Electronics official flagship store will be sold at a discount of 8 in the next six months.

In addition, all users who purchase products from the official flagship store of icq online mall will automatically enjoy free shipping from Jiaji Express, unconditional free return and exchange, and only the general express fee will be charged. All products will enjoy multiple warranties stipulated by the state, including many discounts such as the national warranty.

The official website of icq is directly promoted with super large-scale page advertisements covering two-thirds of the pages, icq is promoted with the pop-up window of hot topics that day, and various online games under icq are advertised on the login page...

The huge publicity offensive has made the official flagship store of Lisheng Electronic IQ Network Mall become the hottest online topic at present before it was officially opened.

"Brother, are you too impulsive?" Lao Ren, who came to participate in this China Mobile Phone Industry Technology Alliance meeting, specially arrived a day in advance. He was just to tell Lin Zheng about this: "I know that the development of icq online mall in Europe and the United States is very good, and the operation has been good this year, but is it too risky for you to do this?"

Knowing that Lao Ren is actually kind-hearted. Lin Zheng signaled Lao Ren to be calm, but instead asked with a smile: "Are you optimistic about the future of icq online mall in China?"

"It's not that I'm not optimistic. In almost a year, the total transaction volume of icq online mall has reached 10 digits. But the network is the Internet after all. No matter how beautiful the pictures are, users can't experience it in person..."

Lin Zheng could understand Lao Ren’s concern. His concern was entirely because he was his friend, because he was really considering himself, but... Lin Zheng smiled and said to Lao Ren: "Do you know what the total transaction volume of the icq online mall in the China region in the past 10 months?"

"How much?" Lao Ren was really curious about this number. He only knew that it was about 10 digits, but Lao Ren was reserved for this number: 10 digits? That is at least 1 billion. An online trading platform took only 10 months to see the transaction volume of 1 billion. How is this possible?!

In Lao Ren's opinion, this number should be deliberately exaggerated for publicity purposes. Of course, this is not a strange thing. Bragging, every company will do this when necessary. But the next moment, he was stunned...

"More than 2.1 billion points!"

"What? More than 2 billion?" Lao Ren jumped up and said without thinking: "This is impossible!"

"Why is it impossible?" Lin Zheng asked with a smile: "The number of registered users in China with icq alone is more than 200 million, and... it's fine for others. With our relationship, I don't need to lie to you, right?"

"this……"

Lao Ren was stunned for a moment.

Yes, there are too many reasons for impossible, nothing more than: On your online platform, you are just young people who like to try something on you. How could there be such a high transaction volume? I think it is impossible; I think it is impossible... But all these reasons are your own guesses, your intuitive feelings, and there is no evidence or data to support this view. Of course, the most important thing is Lin Zheng's words. With the friendship between him and Lin Zheng, he really has no reason to lie to himself.

Lin Zheng can understand why Lao Ren was so surprised. People in this era will never guess the power of the e-commerce era. Historically, Jack Ma’s x treasure was launched in May 2003. At this time, the x treasure was unknown. Not only did it not have x treasure, but also x treasure Wangwang - the core tool to promote the rapid development of x treasure: the x treasure that realizes the "guaranteed payment" function was launched in October of that year.

Without xbao Wangwang, the branch xbao was only launched in October, and various marketing was messed up and there was almost no popularity, xbao surprisingly achieved a total transaction volume of 34 million that year.

Compared with xbao, the icq online mall was quite complete at the beginning. The icq live chat tools and the user's icq account can be directly and seamlessly connected to the icq online mall. It launched the "guaranteed payment transaction" model as early as the beginning of its listing. From the end of last year to the present, 10 months have passed, and the total transaction volume in the Republic alone has reached 2 billion yuan. It is not only the world's largest online shopping platform, but also the largest online shopping platform in China. It has achieved a total transaction volume of more than 2.1 billion yuan in the past 10 months? This number surprised Lin Zheng, but it was only a little.

"It's really that high?" After a long time, Lao Ren asked softly.

"It's really that high." Lin Zheng nodded: "And now Mahua Teng is planning a year-end promotion for the New Year's goods festival for IQ Online Mall. Their goal is to make the total transaction volume of IQ Online Mall this year exceed 3 billion!"

"3 billion! Hush..."

Lao Ren didn't know what to say for a while. Although 2002 has not passed, Gome has already shouted slogans to strive for annual sales of more than 10 billion this year. Everyone is surprised by Huang Yu's ambition and appetite. But now, Lin Zheng has quietly created a sales platform with annual sales of 3 billion... Even if he doesn't know much about icq online mall, he can guess that the operating expenses of icq online mall are much lower than those of Gome.

"That's right, 3 billion. The goal I set for IQ Network Mall is to exceed 8 billion next year and 20 billion the year after. I want to do it because of the existence of IQ Network Mall. The Internet is not just an application tool, it will ultimately constitute the basic elements of life!" patted Lao Ren's shoulder, and Lin Zheng said meaningfully: "Lao Ren, as a friend, I will tell you one thing, the era of e-commerce is really coming."

"..." Lao Ren didn't say anything, but just felt extremely strange. No, it wasn't weird, it was weird!

He knows very well what it means to achieve annual sales of 20 billion yuan as a marketing platform. If this is said by others, he will definitely say "Brave x, right?" without hesitation, but why did he think this is so credible when he said by Lin Zheng?

Perhaps, I really need to seriously consider how Huawei should go in the e-commerce era?

ps: The third update is here, brothers, will you keep your word after thousands of years? (~^~)
Chapter completed!
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