Lin Zheng did not directly deny the situation facing his company. BurrBrown is making things difficult for him, Sony is making things difficult for him, Panasonic is making things difficult for him, and even the Luyang Municipal Government is not on his side. Regarding these, Lin Zheng believes that as long as Texas Instruments pays a little attention to it and knows that these are not many strange things. Denial now leads to passiveness, it is better to admit it directly.

"No, no, no, on the contrary, Mr. Lin, I think the situation you are facing has reached a very serious level," Angelber also laughed. He knew what Lin Zheng was thinking, but he did not want Lin Zheng to succeed. "Texas Instruments believes that unless Lisheng Electronics can get help from Texas Instruments, Lisheng Electronics, which has lost its chip supply, will face... Well, in the words of you Chinese, it is the dilemma of "no rice to be put into the pot". Mr. Lin, we are the only ones who can provide you with help now."

"Really? I don't think so," Lin Zheng also smiled happily in the face of Angelber who was smiling happily. "Crystal Company, Philips Company, ultraanalog Company, etc., are all tiring at Japanese companies. Let me think, well, Panasonic has mash company, CS company has deltasigma, Sony has pulse, Sanyo, JVC, AK, NPC... There are so many audio and video DSP manufacturers in Japan that almost monopolize the Walkman chip market. I'm very curious. Besides our emerging Walkman company, who can threaten Japanese companies?"

"I know that Japanese companies occupy almost absolute market share and are very dissatisfied, but in the face of Japanese companies' machine seas and 'low prices', everyone has no choice but to sit back and watch their market fall day by day but have no choice... Mr. Angelber, it seems that the operating rate of Texas Instruments' DSP production line dedicated to portable audio-visual products is less than 20%?"

Angelaber closed his mouth tightly and said nothing.

It is similar to what Lin Zheng said. The operating rate of the DSP chip production line dedicated to portable audio-visual electronic products is only 13.7%. In Angieber's view, this is simply the biggest shame for Texas Instruments.

Looking at Angieber's reaction, Lin Zheng felt relieved.

He dared to speak to Angelber with confidence because although the situation Lisheng Electronics is not good now, the situation facing Texas Instruments is worse than Lisheng Electronics. It would be fine if Texas Instruments intends to give up DSP products. But as the head of the DSP department of Texas Instruments, Angelber cannot let the DSP department of Texas Instruments collapse in any case. Otherwise, it would be the stain on his life of Thomas Angelber, which is a proof of his incompetence. As the head of the DSP department of Texas Instruments, making Texas Instruments bigger and stronger is his only choice. If Thomas Angelber doesn't do well, he will not want to find another good job in the future.

When it comes to major events that concern his lifelong financial future, he, Thomas Angelber, cannot help himself.

Lin Zheng, who breathed a sigh of relief, didn't even look at Angieber and continued, "With the development of our country's economy and the improvement of people's living standards, our country has become the third largest consumer market for portable audio-visual electronic products in the world. With the current market growth rate, economic development speed and my country's huge population base, at most three years, our country will replace the United States and Japan to become the world's largest consumer of portable audio-visual electronic products."

Angelaber didn't say anything, and even his expression didn't change much. He had to admit in his heart that Lin Zheng was right. In fact, with the strength and rapid rise of China's economy, China's economy came to the forefront of the world overnight. Although the relative consumption level was not high, the absolute number had made countless people dare not underestimate this market. The most rare thing is that this market has not been completely finalized. With the rapid development of China's economy, this market is still growing rapidly like a balloon, which is amazing.

According to the figures counted by Texas Instruments, in three to four years, China will become the world's largest DSP product consumer market. It is precisely because of this that Angelber is so attentive that he knows that Lisheng Electronics is facing a bad situation and is still coming to China. After all, isn't it all because of money?

"This is a huge and dazzling market. Supporting Lisheng Electronics is Texas Instruments' self-rescue and counterattack... Mr. Angelber, please forgive my curiosity. If we cannot cooperate sincerely in DSP now, do you think we can still see European and American Walkman chips in the market in three to five years? In my opinion, supporting us is equivalent to supporting Texas Instruments itself."

Of course, another meaning of this is, "Supporting our Lisheng Electronics is equivalent to supporting Crystal Company itself." In addition to Crystal Company, this support object can also be Philips, ultraanalog, and other European and American DSP manufacturing companies that have been defeated by Japanese DSP companies. No matter who cooperates with Lisheng Electronics, the result will be the same.

Angelber was silent for a long time and finally spoke, "Mr. Lin, I'm curious where your confidence comes from? According to our understanding, for the same products, consumers in your country seem to naturally think that foreign imported goods are more advanced than domestic products, and more respectful and fast... Please forgive me for being too direct."

"This is the national condition, there is nothing to be embarrassed about," Lin Zheng waved his hand and signaled that he did not care about Angelber's words. "What you said is right. In our market, the brand premium of foreign products has been seriously overestimated. For example, our Walkman, the price of similar Japanese products is basically around RMB 1,500 to RMB 2,000, but we can only sell 499. This is indeed heartbreaking, but in my opinion, while increasing the price and profit of a single machine, it means that they artificially narrowed the huge market. This is actually a stupid move... Louis Vuitton earns no more money than Procter & Gamble."

Louis Vuitton, which sells a small cowhide bag more expensive than several cows, earns absolutely no amount of money than Procter & Gamble, which sells toothpaste, toothbrush, shampoo. When LV raises the unit price of the product and defines its own product as a symbol of identity, it means that he has left the largest market. Lin Zheng's meaning, Angelber naturally understands that the purpose of his visit to Lin Zheng was to expand the market share of Texas Instruments' DSP products, not to quarrel with Lin Zheng. Since he didn't scare Lin Zheng just now, it would be boring to continue to pretend. "So, your company has the ability to resolve the current dilemma?"

"In my opinion, this is not actually a dilemma at all."

"Oh?" Angieber raised his eyebrows and signaled Lin Zheng to continue to say that his curiosity was indeed raised by Lin Zheng.

"Raw material supply, production, sales and market are the four most important chains for any production-oriented enterprise. There is no problem with the sales and market links of Lisheng Electronics. Our products have successfully established the image of domestic high-quality walkman. The products are in short supply in the market. The biggest problem now is that BurrBrown, a company without integrity, violated the contract and stopped providing us with chips. As long as Texas Instruments intervenes, this is not a problem immediately."

"That's right." Angelber nodded.

The design ideas of the digital-to-analog conversion circuit used by BurrBrown on chips are very different from those of Texas Instruments. Although the technical routes of the two companies are different, the final results are the same. As long as Texas Instruments determines that they want to cooperate with Lisheng Electronics, they can send their own engineers to help Lisheng Electronics master the characteristics of the relevant chips as soon as possible and determine the peripheral circuits. This does not take long. "But there are also big problems in your production links. You do not have your own factory, and the Luyang Municipal Government, which does OEM business for you, does not seem to be very friendly to you."

After hearing what Angieber said, Lin Zheng couldn't help but smile, "Our company's production base in Haidai Province is under construction and can be put into use in at most four months. For us, the only thing that is difficult for us is the previous four months. As for the attitude of the Luyang Municipal Government... Mr. Angieber, since you have studied the behavioral habits of consumers in our country, you must have learned about some of the bad habits of government departments in our country when attracting investment, right?"

"What do you mean?" Angieber pondered for a moment, his eyes lit up. He had vaguely guessed what Lin Zheng planned to do.

"I'm curious about how they would react when the Luyang Municipal Government knew that Texas Instruments was negotiating with Lisheng Electronics about the OEM for Walkman products and laptops."

"We have no plans to transfer the laptop business." Angelber's face looked a little unhappy.

"But this does not prevent us from promoting that both sides have this intention. We are negotiating about this matter, right?" Lin Zheng shrugged, not taking Angieber's displeasure seriously. "It is not so proud that our country has not been able to produce laptops so far, but if this matter is beneficial to us, why don't we do this?"

"Well, Texas Instruments will announce to the public that we are considering outsourcing the laptop business carefully," said Angieber, after pondering for a long time, finally nodded, "We will try our best to cooperate with you in this matter, but Mr. Lin, I want to ask you to understand that Texas Instruments will not give you too much time."
Chapter completed!