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012. Start the supermarket marketing war

The words Xiao Hengsheng said to Xu Lin, "Prepare to collect money" were not casually said.

When the flyers printed by Lao Xu were delivered in large quantities nearby, Feifan Supermarket ushered in a big explosion of customers coming to the door.

Xiao Feifan simply posted a red list outside the door.

The words "Fifty electric vehicles are free to get" teased everyone's nerves.

However, Xiao Hengsheng and Xu Lin and his wife went from being excited yesterday to being guilty.

Because Feifan Supermarket’s “free electric car” also has a routine, that is, you have to pay a deposit of 1,880 first.

And neither on the flyer nor on the current red list, this matter has been said.

"Feifan, what should you do if someone makes trouble on August 30th?"

Xu Lin looked at a group of people watching the red list outside the supermarket, and finally expressed her worries: "If you want to get an electric car for free, you have to pay a deposit of 1,880 in advance."

Old Xiao, who persuaded his wife to "don't think too much" yesterday, also looked at Xiao Feifan.

When customers who are excited to queue up to get electric cars for free find that they have to pay to get electric cars, will they be disappointed and feel boycotted?

Moreover, if you don’t tell me about collecting a deposit in advance, those who come to the door will not prepare the money in advance.

At that time, who can directly pay a deposit of 1880?

"Why is it so troublesome? Refunding the deposit itself means free delivery of electric vehicles. As for the deposit of 1880, tell me in advance, where is the shocking place for direct delivery of electric vehicles?"

Xiao Feifan laughed and said, "Most of the customers did not bring money to the door. You suddenly told him that you had to pay a deposit to enjoy the treatment of free electric car delivery. There were only 30 places. In this way, you could quickly remove the onlookers who were watching the fun. Customers who were truly capable of paying money had to make a decision quickly and rob the place."

The things you stolen are fragrant.

As for whether to bring money or not, it is simple. Customers who come to the door stay nearby. How long can it take to go home?

After listening to his son's explanation, Xu Lin smacked her tongue.

It turns out that a small supermarket discount strategy can also hide so many twists and turns in it.

Then she said with pain again: "But this electric car is giving away too much, who is not money?"

Before Xiao Feifan could speak, Lao Xiao smiled beside him and said, "I can't bear to leave my children and can't trap the wolf. If you want to make money, you have to be willing to spend money first."

This is the reason.

And when spending money, you have to pay more clearly. E-car, cooking oil, and rice cookers are delivered directly without any tricks.

If you recharge, I will give it.

More than ten years later, supermarket member activities have been frequently released, and there are even such seemingly exciting discounts as "recharge 500 and get 500 yuan".

As a consumer, do you dare to recharge directly when encountering such an activity?

Even a normal person can tell that there is definitely a routine in "recharge five hundred and get five hundred and get five hundred".

It is precisely because Feifan Supermarket doesn’t use tricks and delivers things directly, which has caused such a big sensation.

Xu Lin sighed.

She understands the truth, but who doesn’t feel sorry for him when he really spends money?

"Old Xiao, Extraordinary."

At this time, Zhao Bing squeezed in from a bunch of people outside and said happily: "The effect of this flyer is really good. The store on our old street has never been so lively. Not only your house, but also my electric car shop and Chen Lili's hair salon, there are many people."

Xiao Feifan smiled and said, "It seems that Uncle Zhao's business is good today, how are the flyers distributed?"

"I guess it will take two days to send it. Lao Xu's store is closed, and I'm working overtime to print flyers."

After Zhao Bing finished speaking, he discussed tentatively: "Fairy, I see that people coming outside are asking about electric cars. Otherwise, I would like to find a worker to move the electric cars out like that day and make a debut at the supermarket."

As long as the electric car is put out, the effect is absolutely unspeakable.

It can also play a preheating role.

The current customer flow in Feifan Supermarket has increased dramatically, which shows that Xiao Feifan's strategy is very effective, and Zhao Bing is obviously becoming more motivated and enthusiastic than before.

"The electric car is indeed going to be moved out, but it's not the time yet."

Xiao Feifan shook his head and said, "Uncle Zhao, please ask the hiring workers to distribute flyers. When you go out to distribute flyers recently, pay more attention to the movements in Hualian."

Pay attention to the movements of Hualian?

Zhao Bing was stunned when he heard this, and even Xu Lin and Xiao Hengsheng looked over.

"What does it mean, Feifan, you mean..."

Xiao Hengsheng hesitated and said, "Hualian will also conduct promotions?"

There is no need to think about the answer, definitely.

This Hualian opened last month and just stood firm nearby, just when it was time to harvest fixed customers.

With such a big deal as Feifan Supermarket, Hualian cannot not provide a response strategy.

Xu Lin was a little anxious: "Then, what can we do? We will definitely suffer the loss when we fight against Hualian."

"Mom, in daily life, being kind and kind to others makes money is the way to get along with each other. But doing business is not good, because peers themselves are enemies. The source of customers is just that little. If you take them away, I can only close the door."

Xiao Feifan smiled and said, "No matter how powerful Hualian is, it is just a supermarket with its peers. Don't be afraid of offending them."

Moreover, if the business is weak, it can only be annexed by its opponents.

If you are stronger, the other party will pay attention and be afraid.

As Xiao Feifan expected, Hualian responded the next day.

"In 8.30, 8.31, 9.1, Hualian Supermarket has 200 shopping, and enjoy a 10% discount."

This day happened to be stuck during the event at Feifan Supermarket.

When Zhao Bing came to the door again with this news, he looked at Xiao Feifan with admiration: "Fefan, how should we deal with it?"

The son of the old Xiao family is really amazing, he is simply amazing.

It was obviously just a promotional event for two supermarkets, but after Xiao Feifan's operation, it was like a war between the two armies.

Xiao Feifan was still calm and said with a smile: "Uncle Zhao, thank you for your hard work. Move your electric car out and show it out. Next, we have to teach Hualian a good lesson."

Look at this confidence, it's really enough.

Zhao Bing admired Xiao Feifan so much, but was also infected by his confidence. He was not panicked at all. Instead, he said excitedly: "Okay, Feifan, I'll arrange someone to move immediately."

So, on August 29, a sensational scene appeared at the entrance of Feifan Supermarket.

Fifty brand new electric vehicles occupy a large area of ​​open space.

There are also prizes like cooking oil, rice cookers, four-piece sets, umbrellas, etc. that pile into a "small hill".

The shock brought by these things is indescribable.

A large number of people came to watch at the entrance of the supermarket, blocking the old street.

At the same time, several theories began to circulate in the crowd.

"This discount event in Feifan Supermarket is really affordable, and electric vehicles will definitely be given for free."

"Are you afraid of not seeing Hualian Supermarket? You deliberately sang a counter-tune with Feifan Supermarket on the same day."

"But Hualian's discounts are not good, and there is no gift."

"Just just compared the prices of the two things, Feifan Supermarket and Hualian, and found that the products of Feifan Supermarket are correspondingly cheaper."

"Everyone is going to hurry up tomorrow and try to grab the electric car."

In the supermarket, Xiao Feifan looked at the lively scene outside and smiled.

Over the past month, Hualian Supermarket has been conducting activities, and once wanted to exclude Feifan Supermarket.

Now, he will use his own way to cure others, step on Hualian, and trap all the lost customers!
Chapter completed!
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