Hao Hungry sold fruit salads crazily, and the news soon reached Chen Mo.

The two sides are now in a competitive relationship, so it is normal to stare at each other.

Chen Mo asked: "They closed their business for one day just to sell fruit salads? How many have they sold in total?"

"It seems to be a four-car, but it also seems to be a six-car. I didn't find out clearly if the details are too messy."

Xu Yi scratched his head: "Brother Chen, what did Xiao Feifan sing?"

They had already lowered the price of takeaway in Songyuan and were waiting for a price war. As a result, they stopped business and simply started selling fruits.

"It's a marketing gimmick, but it doesn't necessarily work by relying on low prices to deliver fruit."

Chen Mo said thinking: "It is estimated that it will only last for two or three days of false prosperity. When the limelight passes, the order volume will still fall. In this way, we will stop selling fruit salads in the past few days, and then pay attention to Xiao Feifan's movements at any time."

profound.

Xu Yi hurriedly said, "Okay, I'll contact the fruit dealer now."

-

Actually, Chen Mo's guess is good.

After the marketing of Haohang's "selling fruit salad at a low price because of the track and field champion/failed to confession/canteen was unsalable". Most of the orders from customers in the four large dormitory areas were to order fruits.

In the office.

After the initial excitement, everyone was a little confused at this time.

Tong Chenglin was a little unacceptable: "This...it seems that more than half of the orders are fruit salads."

The essence of takeaway still depends on staple food.

If you only send fruit salads, then when everyone’s freshness passes, the order volume will definitely not be maintained.

"It should be that the freshness of the fruit salad was stir-fried, so it will cause such an effect."

Zhou Ke thought for a while and asked, "Is there a total of how many orders there are counted?"

So everyone looked at Tong Chenglin.

Tong Chenglin reported an astonishing number: "1346 orders."

It is worthy of being a school-wide market with tens of thousands of people!

When I was in Songyuan, I had only a few hundred orders a day, but now I can easily exceed 1,000.

Even if it is a false and prosperous order, it will be over 1,000!

“It turns out that the market for the same school is still big.”

Zhou Ke expressed his jealousy, but sighed and looked at Liao Boyuan again: "How about Lao Liao, have you recruited someone today?"

Starting tomorrow, everyone will send orders for four large dormitories.

No wonder Lao Xiao said in advance yesterday that he wanted to recruit people.

"I've recruited three and I'll be able to take up the job tomorrow."

Liao Boyuan smiled and said, "The orders of more than a thousand should be fine."

However, at this time, Xiao Feifan, who had ended the final match of the Autumn Games, finally returned to the office.

"Who said there are only orders of more than one thousand?"

Xiao Feifan pulled open the chair and sat down, laughed and said, "Since you want to enter the entire Shangda market in one fell swoop, then relying on the gimmick of fruit salad is not enough."

In a short period of time, one after another, forcing the "Hao Hungry Takeaway" to the entire college student.

What is the function of today’s fruit salad?

There is only one: Let most business college students know that there is a takeaway in the school that can order fruit salads.

That's enough.

“What else is there except fruit salad?”

Xing Nan grinned and said jokingly: "Can you help us deliver more than a thousand orders?"

Everyone laughed when they heard this.

How is this possible? Today’s fruit salad is purely a gimmick created by the Autumn Games.

Then there can't be gimmicks every day.

But Xiao Feifan said that there is really.

"I followed the idea of ​​last night, but today we changed from fruit to milk tea. Lao Zhou went to the back street to find a few milk tea shops to cooperate temporarily. Two cups of milk tea are used as a set meal. You can get one dollar off when buying them together. If you order them alone, it will be one dollar more expensive."

Xiao Feifan thought for a moment and said, "Then, there are also some small tricks on packaging. I remember that the milk tea shop has its own packaging box printing partner merchants, so it should not be difficult to ask them to change the cup style a little. We need some packages, couples packages, gay friends packages, and best friend packages."

The packaging box for couples’ sets must be one man and one woman.

The best friend said that they were two little girls, who had a simple meal, but that was so meaningful and convenient for merchants.

Just order a batch of empty cups for boys and girls on the packaging, and then randomly match the set meal.

Everyone stared at each other when they heard this.

No, can you really continue to make trouble?

"Okay, then I'll go to Bubu Milk Tea Shop to order."

Zhou Ke also reacted quickly and said excitedly: "Isn't this store stolen? If Lao Xiao can sell milk tea like fruit salad this time, we can still grab it back from the Bubu milk tea shop."

But... how to operate it.

Bei Qingyan, sitting in the corner, looked at Xiao Feifan with a curious look on her face.

The fruit salad yesterday made the orders for Haohang soar. How do you need to operate the milk tea?

"This is simple. Now everyone starts writing copywriting, with the theme of "The First Cup of Milk Tea in Winter" and starts writing. After writing, promote it in major QQ groups on campus, forums and post bars. Of course, it is best to bring our very hungry contact information."

Xiao Feifan smiled and said, "When someone orders milk tea, we will tell them when we go to deliver the goods, we have a group with red envelopes for milk tea. If they are willing to join the group, they can get a 50 cents off next time they order the second cup. This group building work will be based on..."

Speaking of this, he looked around and found that everyone had their own things to do.

Bei Qingyan raised her hand on her own initiative: "I'll do it."

profound.

Xiao Feifan looked at her strangely, but because there was no one to use it, he had to explain: "The second cup of 50 cents is required to provide conditions. After getting the milk tea, take a photo of the milk tea and pass it to the other QQ groups, spaces, or post bar forums."

Bei Qingyan nodded: "Okay."

But...in fact, everyone still doesn't understand it very much now, because tomorrow is not a festival, so how can the couple's milk tea set be sold?

"Although tomorrow is not a couple's festival, it is the beginning of winter."

Xiao Feifan said with a smile: "Don't you think it's very meaningful on the first day of winter?"

Everyone laughed dryly.

To be honest, I don't think there is any special significance.

But the purpose of marketing is to give something that has no special meaning to a false meaning.

This is the second step of fast-paced marketing that Xiao Feifan takes, giving meaning + following the trend.

So the students of Shangzhou University were surprised to find that after waking up, whether it was a QQ group or a forum bar, they were talking about a strange topic - the first cup of milk tea in winter.

The question is, is the first day of winter, what is the important day?

What does it have to do with milk tea?

With this idea in mind, many people began to look for answers in confusion.
Chapter completed!