"In order to fight the Six-Ear Search of Rebirth Technology, we have recruited 150 technical positions in China. ≥w. However, after only three months, we have to lay off ninety technicians. Can you tell me why? Mr. Sergei."

"This is a request from the board, and I'm sorry. You know, we have an agreement with Microsoft that you can't work in a banned project for half a year. Of course, your work is very important to Google during this period. But now that things have changed, we have to reduce our technical positions in China."

This was not a face-to-face conversation. In the room, a gentle middle-aged man wearing glasses was in front of him. In front of him was a big 36-inch TV, a bearded American talking to him.

"But these are ninety people!" said the middle-aged man worriedly: "This will greatly weaken our technical strength and be in a disadvantageous situation in the competition with Liuer Search."

"Yes, but I believe you can deal with this situation, what do you think?"

Cave Li pursed his lips and was silent for a while. He knew that four months ago, he suddenly jumped from the president of Microsoft's China to Google. Microsoft was originally furious and wanted to hold him accountable for his breach of contract. It was Google and Google's directors who took action that made Microsoft spare him this time.

Google has done a lot of work for him, and Cave Lee can't say anything that disappoints Sergei.

"I will fulfill the requirements of the board of directors and lead Google China to continue to strive for the development of its business in China."

"I know you can, Mr. Kev Li." Sergei smiled and nodded, "This is to make Google China more efficient in catching up with Liu'er Search. In the end, it will all be worth it."

"Hope so."

Kev Lee cut off the video phone line and frowned and picked up the phone on the table.

Google entered China earlier than in history. However, it basically followed the historical development trajectory. At the beginning, it was just a five-person team responsible for the Chinese version of Google search and maintenance, and the server was also placed in the United States. The index number and response speed were not satisfactory.

However, with the convenience of searching English materials, Google still accounts for about 10% of the search market after entering China.

Then there is the rise of Liuer search engine. Since Rebirth Technology launched Liuer Search in 1999, old search portals such as Sohu, Sina and Yahoo have given up their search business due to the bursting of the Internet bubble.

Taking this opportunity, Liuer Search became the only search service provider in China.

It is not easy to monopolize the entire Chinese search engine market, but it is not difficult to rebirth technology - after all, it has one of the top programmers in China.

Especially after the joining of Liu Jianguo, associate professor of Di University, search engine development was very smooth. In just half a year, Liuer Search 1.0 began to be launched.

With its excellent performance and original PR algorithm, Liu'er search has greatly surpassed the old search engines.

In the search engine market, only Google, Yahoo and Yisou are currently capable of threatening the status of Liuer Search.

"We want to get Google out, it's the most threatening."

He Youyou has grown up. Compared with the little girl she looked like in high school, she is not only more beautiful and charming, but also exudes the elegant, mature and confident atmosphere of successful women.

“How to do it?”

Li Zhi looked a little rich. His cheeks were obviously plump. But the most eye-catching thing was her slightly raised belly. There, everyone knows that the next generation of the richest people in China is nurturing.

However, even though he was pregnant, Li Zhi didn't give up his work. Liuer Search was on the eve of unifying the world, and all search engines on the market were deliberately trying to pull it down.

"I have a plan." He Youyou's eyes swept over Li Zhi's lower abdomen, and seemed to pause for a moment. But she didn't change anything on the surface. She still took out a document and placed it on the table: "Our PR algorithm looks not much different from Google's algorithm. In fact, search engines are gradually becoming homogeneous. If you want to squeeze out Google and Yahoo, you can only make a fuss about their identities."

Without thinking, Li Zhi directly denied: "You mean to use national feelings to attract users? This is not possible. Impulsive marketing can bring temporary advantages, but in the long run it will only put us on the fire. Any means of using patriotism to expand the market will be more cost-effective."

"Of course." He Youyou was not depressed, but instead agreed with Li Zhi's opinion.

"We cannot use this impulsive and emotional approach to let users choose us, but we can use a slightly less impulsive approach."

"Distribution of information that is valuable to users requires a balance between rationality and sentiment. So my plan is to provide Liu Er with a reason for users to choose us."

He Youyou opened the document, pointed to a line and said in bold font: "We put forward a slogan, 'Liu Er, understand Chinese better.'. Obviously, whether it is Google or Yahoo, how can foreign companies understand Chinese better than us? And this slogan can also inspire national pride. Yes, Chinese is different from Google, and the alphabetical languages ​​that Yahoo encountered before. We are hieroglyphs, and we have a culture of three thousand years. Google, which is easy to use in the United States, is not as good as Liu Er Search in China."

"Liu Er, I know Chinese better..."

Li Zhi read it several times, and the more he read it, the brighter his eyes became. This sentence is really clever. If you think about it in depth, you can continue to think about it in a simple six words, but it conveys several layers of meaning.

I have to say that in one sentence, the profound and profound images of Chinese are fully expressed. Indeed, from the perspective of understanding of Chinese culture, Google and Yahoo are really unsatisfactory.

"Okay, just use this sentence." Li Zhi didn't even read the plan and made a decision.

With these six words alone, the level of this plan will not be bad.

Liu Er understands Chinese better. With the efforts of Rebirth's science and technology publicity, this sentence has become a slogan that resounds throughout the Chinese Internet.

He Youyou also proved that her current wealth is by no means just a coincidence that she has a good teacher. In brand marketing, her talent is worthy of her status.

Through a series of public relations activities, such as the public beta of Liu Er and Google search results, such as shooting short videos. Zhou Shuo also wrote several so-called Chinese "CET-4 and CET-6" test questions that were circulated in later generations, and put them online to mock "foreigners" such as Google and Yahoo, and they could not understand the essence of Chinese at all.

The most outstanding one is the next slogan proposed by He Youyou after obtaining phased results in Liuer Search and Promotion.

"You will know when you have a six-ear."

It's simple and clear, just like Bondi refers to Bandai, and Liu Er has changed from a noun to a verb. People say so naturally, "What's the problem? Don't you get six Er Er?"

In terms of publicity alone, Google almost failed.

Kevlei was instructed by Sergei and reluctantly laid off the staff of Google China Research Institute.

He is still capable of being poached by Google from Microsoft for a lot of money. At least he has done a good job in recruiting talents.

In the past few months since he took office, he has personally recruited hundreds of technicians for Google. These people have many seeds with very good abilities, but now they have to quit Google.

Kev Li felt that his heart was bleeding. Without these subordinates, what else would his Google China president mean in front of him?

Liuer Search has a technical team of thousands of people, but Google China now has only a few dozen.

The human resources manager of Rebirth Technology has been squatting outside the gate of Google China Research Institute these days. If one is opened by himself, another one will be pulled away.

The remaining staff members were also obviously a little weak in morale.

"I know that it's been very difficult for everyone to have recently, and many of your colleagues have left. Please believe that it's not easy to make this decision."

Kev Li gathered the remaining people and said with a sad face: "The people who left were not because they did not do well. Google China has achieved its current results thanks to the joint efforts of everyone. Google is very grateful for their outstanding service."

"But Google China has reached a critical moment. We must take another step forward, just one step. Our retreat today is for the purpose of making great strides tomorrow. In order to achieve this goal, we must make sacrifices. Google China will not stop. I promise you that we will never abandon anyone easily in the future."

...

In any case, the layoffs storm has finally passed. As a world-renowned foreign-funded company, Google is still very popular in China.

As Kev Lee's speech ended, the rest of the people's hearts settled down. To be honest, I was a little excited to know that I had become a survivor after the layoffs.

Kevli returned to the office exhausted from the conference room and answered the video call with the other side of the ocean. When the night was still dark across the street, Sergei looked a little haggard.

"We have completed the layoff task, and there are still 60 days left for technicians, which will inevitably have an impact on the progress of the project development..."

"Mr. Cave Lee, I want to inform you that the US Congress is about to lift the ban on Pan-Han Group. Google's board of directors expects that Rebirth Technology will likely open the Six-Ear Search to the United States."

"After research by the board of directors, Google decided to give up the decision to develop the Chinese market and accumulate strength to meet the challenge of rebirth of technology. Therefore, Google China will be downgraded to an office."
Chapter completed!