Gong Ju feels that she has really met a noble person recently, otherwise how could she have such a good thing as gaining fame and fortune?

With the news broadcast of Fanhan Group in Europe, her fame has reached a higher level, and she has a faint feeling of being a spokesperson for national industry. ~

In Taiwan, she left two million for herself with 20 million, and the remaining 18 million flowed into CCTV's wallet in various forms. Of course, as a professional, this five million is absolutely legal.

Under the names of various donations, advertising expenses, subsidies, etc., this 18 million yuan is now lying in CCTV's account.

For CCTV, this money is not a lot. In 2000, CCTV's betting company, Bubugao, spent 126 million yuan. Compared with other marketing companies, the advertising fee of 18 million yuan is just that. But the key is that this 18 million yuan is not advertising fee, but an additional income.

It does not occupy advertising time, and the theme of the news film itself is also very public opinion-based, not the kind of rough soft articles.

This amount of money is equivalent to an extra activity fund in this year's budget. It is very convenient if it is used to pay bonuses or do some projects.

This is also the reason why Gong Ju was able to post the news film so smoothly.

"Editor-in-chief, our situation was not very good last year. Bubugao invested 126 million yuan in our station, but recently changed its advertising strategy. Affected by this, the bidding auction results in November last year were terrible, and I think it will definitely see a sharp decline."

"Say whatever you want to say, don't beat around the bush." ​​Gong Ju's editor-in-chief nodded lightly, not quarreling at her words.

In fact, after 1998, there was a lot of discussion about "market kings" in society, and CCTV began to downplay the concept of "market kings". Although BBK invested 126 million yuan in 2000 to win the championship of "market kings". But in the two years from 2001 to 2002, CCTV's advertising expenses were barely reaching a level of over 20 million.

Not only Gong Ju, but now everyone can see that life in Taiwan may be difficult this year.

Gong Ju supported the table with her hands and squeezed her chest with her elbows. This position made her breasts look particularly prominent and full, making the editor-in-chief feel like she was jumping.

"I have a business in my hand, it depends on whether the editor dares to accept it. If you take this order, you will be a great hero in the station this year!"

The editor-in-chief swallowed and barely switched back to a rational state. After thinking about it, he shook his head and said with clarity: "Great hero? Humph. Big hero also means big trouble. It is the business of the Fanhan Group? Do you know that the News Bureau and the North American Department have a big opinion on them?"

Gong Ju bent down and her career line seemed to be a little longer: "It's big, we are at the vice-ministerial level of CCTV. Let alone the News Bureau, the State Administration of Radio, Film and Television, are we afraid?"

"You are changing your fault with being unrestrained! You don't know what unit is the News Bureau? The State Administration of Radio, Film and Television also has to give the News Bureau a face in the news! Don't you want your reporter's certificate?"

"Why don't you?" Gong Ju smiled and said softly: "Editor-in-Chief, are you worried about the News Bureau? If the News Bureau is really going to cause trouble, I'll die many of them. Now it's not the News Bureau, but the News Review Review Team. I don't know what the news review team has been offended. Do you want to be afraid of me if you have a review review team?"

"Why aren't you afraid? The News Review Team is the main organization of the News Bureau. They slapped them in the face. Are you afraid of getting rid of the News Bureau?"

"Not afraid, if you listen to the figures of this business, you won't be afraid either."

The editor-in-chief is only the editor-in-chief of the News Center, and he is not responsible for the advertising business. Therefore, he was so sensitive to the News Bureau before.

But to put it bluntly, there is a dog in the CCTV building, and maybe there is a network of relationships behind it. How could Gong Ju become a popular reporter in Taiwan? How could there be no one on it? Since she dares to say she is not afraid, maybe she really has a reason not to be afraid.

The editor-in-chief moved his ears and spit out a short word from his mouth: "How many?"

Gong Ju raised her hand, stretched out her two fingers, and compared it with a V-shaped shape.

"Twenty million? It would be good if you broadcast your news film for 20 million. It would be impossible to resist the news bureau."

"Who said it's 20 million?" Gong Ju chuckled and leaned into the editor's ear and said, "My editor-in-chief is 200 million! Fanhan Group is planning to invest 200 million advertising expenses on CCTV this year."

"Two million!" The editor-in-chief thought about it carefully. How long has it been since CCTV not had an advertiser of the order of 200 million?

That is, Qin Chi in 1996 and Aido VCD in 1997, once offered this price. But looking at the performance of these two companies, since then, CCTV's mark king magic has disappeared.

The CCTV bidding auction held in November last year was only 22.11 million yuan.

With such a large family business and no advertising income, CCTV will have to drink the northwest wind. Even if there is financial appropriation, it will be a shameful face and difficult to get in. Who is willing to ask for help?

The editor-in-chief knows that Fanhan Group is not for promotion. It can be seen from their previous style that this is a company that focuses on corporate and operators, and mass media advertising does not have that much effect.

Since this is the case, I am willing to invest 200 million in CCTV. This money is better said to be an advertising fee - protection fee.

Two hundred million yuan of advertising fees were thrown in, and CCTV helped them withstand the people from the News Bureau so that the public opinion offensive could continue.

Zhou Shuo was also helpless. He thought that with the approval of Minister Feng from the Ministry of Foreign Trade and Economic Affairs, there should be no problem in the official position. But who knew that the massive offensive of the Panhan Group actually touched the fragile nerves of the News Bureau. In addition, the North American Department's promotion added variables to this public opinion offensive.

However, as the saying goes, if the sky falls, there is a high one to stand up. The most conspicuous thing in this public opinion offensive is CCTV. As long as CCTV does not shrink, the provincial and local stations below will not shrink. If the TV media does not shrink, the paper media will not shrink either. If the TV and paper media do not shrink, the Ministry of Industry and Information Technology naturally does not need to cause trouble for online media.

CCTV's pressure is not bad.

But on the other hand, the weight of these 200 million yuan is not light. It is still impossible to see which side of the Libra is heavier? The editor-in-chief of the News Center is at the position of the editor-in-chief of the News Center.

"Take it." The editor-in-chief stretched out his hand and placed it in front of Gong Ju.

"What?"

"Advertising plan, this is too big, I can't make the decision." The editor shook his head and sighed: "I'll go find the director for you and see what the above said."

Gong Ju turned her eyes and laughed. She took out a document from her bag and put it in the editor-in-chief's hand: "That's right, I'll wait for the editor-in-chief's news."

Although CCTV is a public institution, as China's largest and most important public opinion organization, it has an extremely important position in its political territory. CCTV is a deputy ministerial-level unit affiliated to the State Administration of Radio, Film and Television, and of course the director is also a deputy ministerial-level leader. Beijing officials can at least become a provincial ban.

At this time, in the CCTV Director's Office, Xu Liang from the News Review Team of the News Bureau was standing in front of the Director's desk in a regular manner.

"Is this, the News Bureau, or a more advanced decision?"

The Master looked at a document for a long time before he looked up at Xu Liang and asked.

Xu Liang is just a department-level director of the news review team. The saying that the system is strict is not in vain. Director CCTV is definitely a heavyweight pawn in the political territory.

When his eyes glanced over, Xu Liang even felt like he was being targeted by a tiger.

"It's the guidance of the News Bureau." Xu Liang swallowed secretly and said nervously.

In fact, the News Bureau is currently ambiguous about this matter, and this document was operated by the leader of the Yuejing Group. In Xu Liang's mind, he even doubted whether the leader of the Yuejing Group had become a tool for some lobbying groups in the capital. Otherwise, his initiative in this matter would be a bit difficult to explain.

The position of the News Bureau is too high and it is usually a bit of a lackluster nature. As an internal publication, "News Review News" is the most influential tool of the News Bureau in the industry.

It would be too ugly to jump out in such a hurry. However, the leader of the Yuejing team is just a department-level leader and has no choice but to wear a layer of tiger skin.

"I understand, since it's the opinion of the News Bureau..."

When the master said this, suddenly there was a knock on the door outside. He frowned slightly, knocking on the door and disturbing him when he met outsiders. This was not very similar to his secretary's style.

However, he suppressed his dissatisfaction and brought the secretary into the office.

The Minister of the Director walked into the office, first glanced at Xu Liang, then walked straight to the Director of the Director, laying in front of his ear, and whispered a few soft words.

After hearing the secretary's words, the master coughed pretendingly and stood up. He smiled rare, walked out first, and said as he walked: "Xiao Xu, if you have something to deal with, you can wait a moment."

"You are busy." Xu Liang was flattered and quickly lowered his head and sent the director out.

Facing the sudden show of goodwill by the Minister, he was a little confused. Is it good news, bad news, or just a little apology from leaving midway?

However, this riddle didn't make him guess for too long. After a few minutes, the Master turned back. He seemed a little happier than when he left the office just now. It seemed that he had received good news just now. Perhaps the Master was in a good mood and would be more beneficial to what he wanted to do.

"This Xiao Xu, I have received your News Bureau's opinion."

The director picked up the document, placed it on his desk, and said with a smile: "Next to put it on a meeting. As long as the Party Committee has no objection, our CCTV will follow the action!"
Chapter completed!