Zhou Shuo is not as ignorant of him as Liu Hui thought. In fact, every middle-level member of the group's organization has sufficient detailed archives and information... Read the latest and most complete novels

The marketing department of the Imperial Capital Research Institute has performed well, which is one of the main reasons why Zhou Shuo paid attention to him. But it is not just this reason to call him here today.

The saying "Technology is the primary productive force" has been shouted in China for seven or eight years. But in today's China, it is more like a concept than a truth.

It has been widely recognized in society that science and technology play an important role in today's society. However, the domestic environment is not so friendly to the development of science and technology. Under such conditions, the development of science and technology has gradually degenerated from a principle to a concept in society.

For example, Sun God Oral Liquid, such as various health products, therapeutic devices, vcds, and various seemingly novel concept products. They are often under the banner of science and technology, but they contain marketing routines. Here, science and technology have become part of product packaging, rather than guiding product production.

In some fully competitive industries, without the protection of technical barriers, they will fall into a marketing theory.

Like Kongfu and Qinchi in the wine market, like Yanwu recorder, Vitality 28 laundry detergent...

These are products that are popular all over the country overnight under the magic of marketing, but what is the final result? Once these marketing myths are exposed, these companies that focus on marketing and rely on marketing will face a situation of being caught off guard.

Sanzhu Oral Liquid jumped from 100 million to 8 billion in three years. Then, just because of the rumors of an old man, this huge beach empire collapsed.

Aido VCD. was once the largest VCD manufacturing company in China, but the boss ended up in jail.

The Chinese market in the mid-1990s was too impetuous. Liu Hui, the marketing manager of the Imperial Capital Research Institute, was also a person who believed that marketing should be decided.

Of course, it is unknown whether this is his original idea or whether it is decided to sit in the marketing department.

But after Zhou Shuozhong started to form Fanhan Entertainment, there was a voice in the group that Fanhan Group wanted to strengthen the power of the marketing department. Most of these voices were spread from Liu Hui, the marketing department.

Unfortunately, for Zhou Shuo, the focus of Fanhan Group is always on the scientific research department. Most of their activities are thrown to the blind man with a charming look.

Moreover, as the president of the group, Zhou Shuo must look down on such a small way to mobilize the grassroots to fight against the enemy.

Liu Hui had no idea what Zhou Shuo was thinking, and he thought that his voice had finally reached the top, which led to the question of him asking whether he was willing to stand alone.

Of course he was willing to do so, but of course he could not express it so bluntly. Liu Hui said aii: "I am willing to do it myself, but I am afraid that I am not capable enough and will mess up Mr. Zhou's errands."

"I'm not afraid of this, there's a first time in everything." Zhou Shuo waved his hand indifferently, pondered for a moment and said, "I plan to incorporate the marketing department into Xinke Computer Company. Would you like to be a manager there? The current business of the marketing department, coupled with the Xinke Computer's software outsourcing and ERP system, do you think this scale can be considered a leading domestic leader?"

Liu Hui's eyes became brighter and brighter as he heard it, and he nodded repeatedly and said excitedly: "Forget it, definitely! Such a plate is the best in China, not to mention the number one in China, even if it is internationally recognized!"

After more than two years of development, Xinke Computer now has its main businesses including software outsourcing for Japan and ERP customization business in the United States and Japan. These two parts can bring at least $10 million in business to Fanhan Group every month. After deducting various expenses, the profit is also $4 million. In this way, with the domestic business brought by the marketing department, the annual profit will be at least $60 to 70 million if it is converted into US dollars.

Based on the current development of software businesses in Japan and the United States and the speed of domestic computer popularity, the future growth prospects of a software company after such a combination should be very favorable. It is only a matter of time to say that it is an annual income of 100 million US dollars. Seizing the opportunity may not necessarily lead to becoming the second Oracle or sun.

It was beyond Liu Hui's expectations to be able to serve as the manager of such a company.

Zhou Shuo knocked on the table, and Liu Hui immediately closed his mouth and listened carefully to him and continued: "My request for you is not just to combine two units. Although this is already a very difficult thing. But I believe you can do better and must do better."

"After integrating the marketing department of the Imperial Capital Research Institute into Xinke Computer Company, your biggest task is to find opportunities to package Xinke Computer Company on the market."

"Let's go public? Mr. Zhou, where are we going to go public? Domestic or foreign?"

Liu Hui was not surprised by this. In his opinion, the entire Fanhan Group should actually be listed. With the current scale of Fanhan Group, there is no need to think about the domestic stock market, and the market cannot accommodate it at all. If it can be listed in Hong Kong or Nasdaq, it would be great.

Unfortunately, this is obviously a promising business strategy. He has suggested to the group's senior management several times that he has been in a dilemma. It can only be said that the vision of the senior management of the Fanhan Group is still a little small, and he only sees his own acre of three-point land.

"What about your opinion?" Zhou Shuo did not answer, but asked Liu Hui.

"Of course, Nasdaq is the best. Otherwise, Hong Kong stocks will be good." Liu Hui blurted out without thinking: "The domestic stock market is currently too small, and a company with an annual profit of US$80 million is not a state-owned enterprise. The amount of funds raised by listing in China does not make much sense. Hong Kong is a primary choice, which is much easier than listing on Nasdaq, but the international perspective is not big enough, and the future is uncertain after trading with Hong Kong dollars in 1997 years. So if it is my opinion, I think Nasdaq is the most suitable."

Zhou Shuo nodded and then asked: "So do you know what you know about the listing of Nasdaq? Can you come up with a preliminary plan?"

"The profit and share requirements for listing in Nasdaq are easy to say. In my opinion, the most difficult thing is to transform the management methods and meet the governance standards of listed companies. This is currently not fully experienced in our country..."

Zhou Shuo was a little surprised by Liu Hui's answer. He thought he was just an ambitious person, but he didn't expect that there was actually a little ink in his stomach. Xinke Computer Company's profitability is absolutely fine. It has small shareholders - students in the previous interest group, medium-cap shareholders like SoftBank Group, and major shareholders like Fanhan Group, which has an absolute advantage.

It can be said that it has all the external conditions for listing on Nasdaq. The only thing that hinders it is to list and transform the company's management structure in accordance with the requirements of the US securities trading market.

This transformation mainly refers to the establishment of a three-level organization of shareholders' meeting, board of directors, and board of supervisors, improving the employment procedures for labor relations within the company, selecting managers through open and impartial procedures, and preparing the company's articles of association to ensure incentives and supervision of employees and managers...

Don’t think these jobs are easy. Later generations think that there are so many Chinese Internet companies that make money on Nasdaq, but how many people actually make money? There are so many companies that cross the river that die in these preparations.

Listening to Liu Hui talking about the possible plans for Nasdaq to go public, Zhou Shuo really looked at him with admiration. Although this person is a bit self-centered, he is still quite capable. He may have really found the right person to do this.

Listing of Xinke Computer Company is something he has always wanted to do. Needless to say, the benefits of listing are the ones that are divided into two parts are not the core business of Fanhan Group.

Xinke Computer's outsourcing for Japan is currently limited to low-end businesses, and will inevitably face fierce competition in the future. In the same situation, there are ERP systems, and more and more ERP software companies will inevitably appear in the market. Although the domestic software market in the marketing department grows rapidly in the future, the fierce competition is no less than that in foreign countries, so Zhou Shuo is expected to become useless in another one or two years.

In other words, the Panhan Group cannot complete the construction of technical barriers in these three fields. Then, before their utilization value is exhausted, it will be its final effect.

Of course, if Liu Hui is really a genius marketer, he may not be able to lead this listed company to overcome all obstacles and continue to write glory.

However, in Zhou Shuo's view, Xinke Computer Company, which needs to compete in marketing capabilities, has completed its historical mission.

"Okay, you clean up and go back to Xiucheng with me tomorrow." Zhou Shuo waved his hand and interrupted Liu Hui's statement. The company's preparation for listing is a tedious process, no less than the approval system that is prevalent in China's bureaucracy. If he wants to finish this preparation, two days and two nights may not be enough.

Just under Liu Hui's ecstatic expression, Zhou Shuo held Li Zhi who had finished his meal and said with a smile: "My girlfriend is rarely here in the imperial capital. Let's be here today. I'm going to take a break from my busy schedule!"

Li Zhi was escorted by the envious eyes of the whole restaurant, and was happily pulled out of the hospitality restaurant by him, leaving only a legendary love story full of romantic encounters in the Imperial Capital Research Institute - no one knew that in fact, she and Zhou Shuo met through blind dates.
Chapter completed!