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Chapter 210 Persuasion

For most people, the personal impact is insignificant to the national economy. Whether he is a billionaire or a politician, his value lies in how much power he has behind him, not how much power he has.

But no industry, like the Internet industry, is more likely to be changed by individuals. Wonderful ideas and technological achievements can exert personal influence faster, profoundly and easily. In essence, the Internet has changed the society formed by the pyramid form to make it flatter.

In other words, on the Internet, the influence that individuals possess will be spread more easily, which means increasing the power of the person himself. A person does not need an organization to stand behind him to be connected with everyone in society. A thought of heaven and a thought of hell. From this point of view, the Internet is a place that naturally belongs to heroes.

Comedy can bring joy, but only tragedy can make heroes.

Netscape is such a hero. It is like the stolen Prometheus, which truly brings the Internet into the lives of ordinary people. Mark Anderson created an era. When the Internet was first launched, everything was fresh and people didn't know what the Internet could do.

Mark Anderson first told people what the Internet can do. He was the first hero created by the Internet. Netscape browser gave him the power to connect 25 million or even more people. Even the president of the United States cannot rely on the power of GOV to achieve this result.

Unlike entrepreneurs in traditional industries, it was not that Netscape gave him power, but that he gave his power to Netscape to manage it. Even without Netscape, Mark Anderson still had a huge influence.

Mark Anderson is a tragic hero because he is the first person to gain this power. He has no experience in controlling this power. In essence, he is just an ordinary person, not even a qualified management personnel. He is full of pride in the unprecedented success brought by Netscape browser. In fact, this is true. In 1995, no one was able to challenge Netscape.

Even when facing Microsoft, which launched IE, Mark Anderson still has no choice to cooperate with American Online. Not to mention the Liuer Software Company, which looks countless times weaker. Even the most optimistic person will not believe that Zhou Shuo has the ability to overthrow Netscape browser's market dominance.

"Mr. Case, do you still have hope for Netscape?" Zhou Shuo asked with his hands crossed and his legs folded.

Case raised her eyebrows and nodded and admitted: "If Liuer IM can allow American online investment and enter the board of directors, we are not unable to cooperate."

Zhou Shuo nodded without comment. Youyou asked: "I am frank, AOL is still not a company that can attack everywhere. Liuer IM's operation and website practice are not the same. Mr. Case, are you ready?"

If Case is different from the ICQ in history, it is that AOL is not so confident. When AOL acquired ICQ in 1998, the market value was US$126 billion. Compared with this huge number, Case acquired ICQ, which is equivalent to Jack Ma who bought a team to play with it twenty years later. Since it was just drizzle and sprinkled water, it doesn't matter if he got a very frustrated name. If he is rich, of course he can make more attempts. What is the old-fashioned name like "Evergrande Taobao Team", maybe everyone joins the party, and as a result, he will exert the halo of "the stronger the combat power of the Governorth and the Governorth"?

Back to the book, but in 1995, the market value of AOL was not even 10 billion. Microsoft offered 100 million cash and three percent of the cross-holding price in order to acquire Liuer Software. This money is almost one-tenth of AOL's value. Case may be ambitious in his heart, but he understands more clearly how much he can eat. AOL, which has not been defeated, is really unable to afford it.

Case touched the corner of her eyes and said in a sincere tone: "American Online may not necessarily need to hold shares, we can become the helper of Liuer IM's development."

"Mr. Case, you know that a social survey shows that normal people will tell three lies every ten minutes. When everyone lies, they will have their own unique micro-expression. For example, you should control your hand touching the corner of your eyes next time you lie. If A.O.com does not seek control, Liuer IM will not be of much use to the overall development of A.O.com." Zhou Shuo waved his hand, stopped Case from making a defense, and then said: "But, I have a good new plan. Maybe Mr. Case will be more interested."

"New plan?" Case adjusted his sitting position awkwardly and said with a smirk: "Actually, I'm more interested in Liuer IM, really."

"Are you sure you don't listen to my plan?" Zhou Shuo asked impatiently with his brow raised.

"OK, OK!" Case raised his hand and surrendered. He said with conscience: "Who doesn't believe Joy's ability to understand the Internet now? Of course I am willing to listen to your new plan."

Zhou Shuo nodded and simply said: "That's right, I acquired an unfinished development project under Fantasy Computer Group in China called the LXBS Financial Platform."

Keys said in embarrassment: "Do you want to build a banking and financial system? This aspect is probably not easy."

"No, that's not the case." Zhou Shuo shook his head and continued: "In fact, what I want to do is e-commerce, and the financial platform is its foundation. I think the real way out of the Internet is always on online shopping."

Case spread his hands and said helplessly: "Yes, this is indeed a good direction. However, it still has many problems to solve, including security, credit, business model and logistics capabilities. Before people become familiar with this method, the conditions for large-scale business attempts are not yet mature."

The conditions for online shopping in the United States are actually very good, which is different from the reputation crisis at the beginning in China. Americans generally own credit cards, and their personal credit information is also very complete, both in terms of payment methods and business environment. But even so, the great development of online shopping in the United States will not usher in great development until around 2000. It is precisely the bursting of the Internet bubble, the slowdown in economic growth, and the flood of hot money for online investment into the relatively stable online shopping field, which has promoted the great development of shopping websites such as eBay and Amazon.

Before that, there were too many projects available for investment on the Internet. The relatively conservative and slow-moving e-commerce field was not so attractive.

"We can first intervene in B2B e-commerce business, especially multinational e-commerce business." Zhou Shuo said excitedly: "China's products are good and cheap, but China and the United States are far away from each other. It is very difficult to purchase and market development. Before the Internet connects to China, there were very few American companies that could do business in China. Most American companies have no idea about the Chinese market and have no ability to understand it. But I can understand it for them. With the popularity of Liuer IM, I still have some credibility, right?"

Case nodded and said, "Mr. Joey, I imagine it will always be beautiful. But it is still the same problem. It takes a long time to cultivate the market. With these resources, AOL can achieve better development in other fields."

Zhou Shuo knew in his heart that if he wanted to convince Case, it seemed that it would be impossible not to come up with some real goods. If he wanted to fool him with his vision and verbal tricks, he obviously did not have the ability. He sighed and continued: "There are always some products that are suitable for sale on the Internet. For example, electronic products, books or software products, which are naturally suitable for sale on the Internet. And I have an idea that it can not only cultivate people's habit of spending on the Internet, but also see the profit effect in a short period of time. As long as it continues to do it, I believe that in three to five years, it will be enough to cultivate the concept of online consumption."

Case smiled lustfully and nodded with satisfaction and said, "I believe that Mr. Joey's plan will definitely not disappoint me!"

Zhou Shuo opened his mouth and asked, "Mr. Case, have you heard of Amway-ah no, is it a group purchase?"

Case replied naturally: "Of course, isn't it a shopping method for consumers to organize and increase their negotiation capabilities with merchants and seek better conditions? Companies, communities, clubs, and these are excellent channels for group buying."

"But in fact, don't you think the Internet is the most suitable channel for group buying organizations?" Zhou Shuo said in a temptation: "How large can consumers in a region organize? If placed on the Internet, we can easily raise thousands of purchase intentions, greatly increasing consumers' voice.

On the other hand, we can serve as a bridge between merchants and consumers. If people are worried about the quality of online shopping, we can sell life services near their area. The products of these merchants are visible and tangible, and consumers will naturally recognize online consumption after they have been in contact with them for a long time."

He said, sighed, and looked at Case and said sincerely: "The only drawback is that this is a project that requires long-term development of the market, so I need the help of American Online. But in the same way, if online shopping flourishes, the profits are not comparable to IM software."

This is not Zhou Shuo who is fooling people. Although online shopping and e-commerce cover fewer people than IM software, the ability to generate profits is much greater. Of course, if the two can be combined, it will not be as simple as one plus one.

Case crossed her legs and said thoughtfully: "American Online is not afraid of spending time cultivating the market, but we will not give up the dominance of the market to others."
Chapter completed!
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