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Chapter 171 **Marketing

In China, electronic games are considered to be the electronic heroin that lures minors into depravity. In Japan, electronic games are a national pillar industry.

Starting from the 1980s, the FC red and white machine distribution reached 16 million units, electronic games entered thousands of households in Japan. In the 1990s, the competition between Sega Saturn and SonyPS was a battle of the century. This collided with classic games, which not only entertainment the Japanese, but also accompanied a generation of Chinese.

The completely different attitude towards electronic games is caused by the different positioning of electronic games in China and Japan. If games are only regarded as entertainment methods, they must be worried about the problem of losing their ambitions. But if they regard it as part of the cultural industry, it is undoubtedly a huge killer. Movies, TV, and music are also entertainment methods, and addiction can also lead to depravity. But it is the artists who have enriched their meaning of spreading ideas, and their treatment in society is different from games.

To gain recognition and acceptance from Japanese society and open up the gap in the market from the perspective of games, this is a small attempt by Zhou Shuo. As a company with a Chinese 70% stake, whether db software can gain a foothold in Japan depends on whether "Alloy Strut" can be successfully released.

Comics and electronic games are known as the "Ninth Art" and have taken on the important task of promoting Japanese culture. As a result, it has proved that this is indeed a very good way. Japanese culture is widely spread around the world, greatly benefiting from its comics and electronic games industries.

Games not only promoted the prosperity of the game console market, but also made great contributions to the popularization of computers. It can even be said that without computer games, there would be no glory of computers and the Internet in the new century. Where there is computer, there is not necessarily an office, but there must be computer games. Whether it is the computer used by students to learn or the computer used by scientists to study, there must be at least one computer game hidden in a corner on their hard drive.

It can be said that the Japanese do have impressive capital in electronic games. It is not easy to gain their recognition as a game made by Chinese. But if they can succeed here, then the road to DB software in Japan will be much easier in the future.

Fortunately, SoftBank Group has the largest software retail channel in Japan, so "Alloy Swap" doesn't have to worry about not even entering the Japanese market.

It turns out that in history, "Alloy Slug" is a unique game on home computers developed by Japanese electronic game console manufacturer Snk. This is a company that started with arcades. The performance of the game console is not enough. The disadvantage is that it is "expensive". It was not until 1997 that Snk produced the Ps version and the Sega Saturn version. This exclusive strategy has indeed promoted the sales of Neogeo, but it also greatly limited the development speed of this classic game.

Of course, Zhou Shuo would not have such a problem. Anyway, one sheep is driven, and two sheep are released. This time he directly developed two versions of "Alloy Warhead" of Ps and Sega Saturn. The battle between Sony and Sega's home game consoles has nothing to do with him, and he doesn't want to hold any thighs, so there is no need to choose one side to take the team.

Akihabara, a centralized sales location for various small electrical appliances in Japan.

When the Japanese economy gradually regained its vitality after the war, it gradually flourished here. Various electronic and electrical products went to the thousands of households in Tokyo.

Since computer technology emerged in Japan, there have been more electronic product dealers here. The shelves are filled with computers, TVs, home game consoles, and DVD players...

Tessa is the manager of a store called "Amalgam", a retailer specializing in electronic publishing business in Akihabara and has a good cooperative relationship with SoftBank Group.

The store has clean and tidy shelves and large floor-to-ceiling windows. The exquisite and neat atmosphere of Japanese people is everywhere. The open shelves are divided into several areas according to the goods. Some sell tapes, some sell CDs, and some are floppy disks, cassettes, etc.

In front of the floor-to-ceiling window at the door, several large TVs of more than 30-inches were hung on the roof. Various promotional clips were played silently.

"Saya, put this game on the TV in the store. Try it first. Let me tell me how you feel." Tessa gave a game CD to Sayaya Shoji with a strange expression. She was always a little nervous in front of this subordinate and couldn't help but want to play with her big braids.

Xiangliang Zhaoer looked at the CD in his hand curiously. The game was almost the same as his own store name, with the word "alloy". From this point of view, the two are really destined to be together.

He agreed, neatly loaded the CD into a PS game console, and then connected the line. The TV screen in front of the floor-to-ceiling window flashed, and the promotional short video played was replaced by the animation at the beginning of the game. Similar to the starting process of the arcade, Xiang Liang, who is already an expert in video games, had no difficulty in getting started. He skillfully chose the control role and entered the game to get familiar with the operation.

Just a few jumps and shooting actions of the villain on the screen made him lit up. Unlike the rigid and rigid characters in other horizontal pass games, the characters in this game have very flexible movements, and many humanized small movements are designed. Such rich details and cute style immediately attracted his interest.

The operation of "Alloy Strut" is easy to use, and the combat process is fun and delicate, which makes Aoray quickly addicted to the world of the game.

Not only him, but also outside the amalgam shop, many people were gradually gathering.

"Oh, what kind of game is this? The style is very delicate!" Shinichi Kaguma, who just entered the second year of high school this year, pushed his glasses, stopped in front of the amalgam store, and watched intriguedly.

This "Alloy Slug" which is not produced by the original team is almost exactly the same as the original version. This is also because Zhou Shuo is afraid of the different developers. If the game loses the essence of the original work, it would be a pity. So when making the game's planning book, he simply provided the original painting design.

In the planning book, he described all the details of the first generation of "Metal Strut", which enabled the game company to successfully produce it so quickly. It was thanks to him that he was an enthusiast of this game, otherwise he would have to be fooled.

"It's not only the style of the painting, but also the tanks can be driven here! Unfortunately, the person who was presenting this demonstration seemed to be unfamiliar with it, and it exploded before long." The person next to him who came earlier than him introduced him with a slight show of flaunt.

"Driving a tank? This is the first time I heard of it!" Kazuma Shinichi's eyes lit up. He had played many electronic games that passed the horizontal board. He has always been a Rambo-style hero, and he used a gun to hit it from beginning to end. If he could not only operate characters, but also operate tanks, it would be so handsome. This is definitely a pioneering move!

"No! This game is really good. You can use a knife to fight in close combat, like this!" The man gestured handsomely and said proudly: "A moment, the enemy will die!"

"Oh, your skills are very powerful!" Nobuji Kaguma said in admiration.

"Haha, I learned it from the game anywhere." The man touched his head and smiled embarrassedly.

"Look, it's time to get out of here!" Nobuji Kamama shouted nervously.

As everyone was clamoring, Aoray finally tried hard to blow up the waves at the bottom. Kazuma Shinichi was also happy and waving his fists and cheering loudly. While others had not yet woken up, he hurried into the store and shouted loudly at the service desk.

"Hey, store manager! Let me have a plate of the game you just demonstrated!"

Tessa stood up timidly and bowed, "Sorry, this game is not a product."

"What? What's wrong with non-sale products? I don't want any collector's version, just give me a simple version." Kaguma Nobuji was stunned. He had never heard of any games being non-sale products.

Tessa quickly explained: "This is a game sent by the game company for trial play, and it has not been officially released yet."

Shinji Kazuma was stunned for a moment and said angrily: "Damn it, it's really annoying! What's the name of this game? When will it be released? Can you make an appointment first?"

"Well—" Tessa thought for a while and said in a low voice: "It's about the end of March. The name of this game is "Alloy Slug". Please leave a contact information. As long as this game is on the market, we will contact you."

"Okay, my phone number is 4492575. If you have the goods, remember to notify me. Please!" Nobuji Kamama picked up the paper and pen on the counter, wrote down his name and contact information, and specially marked the four words "alloy warhead".

Tessa solemnly put away his message and nodded seriously and said, "Hey, please don't worry! We will notify you on time."

At the same time, similar scenes are constantly being staged in Akihabara, or elsewhere in Tokyo.

Not only the amalgam store, but almost all SoftBank Group's retail channels have received a trial version of "Alloy Strut". Although there are only the first two levels, people can't help but play again. An unprecedented phenomenon has appeared in the Tokyo video game industry. Although the official version of the game has not been released yet, the name of "Alloy Strut" has been quietly circulated among players.

The appointment requirements that were continuously summarized from SoftBank Group's channels quickly reached 30,000 in just one week. According to Zhou Shuo's arrangement, Tang Jun first supplied a batch of trial versions with only the first two levels at a low price. However, this did not ease the market demand, and this desire for the official version was still brewing in the hearts of players.
Chapter completed!
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