Li Qingqing smiled and said, "The reason why Longxiandan is priced so high is that this medicine is not positioned in the lower market, but in mid-to-high-end consumers! I discussed it with the chairman in advance. People's consumption psychology is quite abnormal now. Products like weight loss pills, the more they sell, the more they cannot attract customers, because customers think that your price reduction means that they have no confidence in the effect of their products. The higher the price, the customers will think that you are confident that your product is effective, and your confidence will infect customers. Therefore, we will never engage in price reduction promotion. After our sales increase, we will continue to increase prices!"

Lu Xin saw Lu Lu's pretty face full of confusion and smiled: "There is a medicine in our weight loss medicine that is not available on the market and is very scarce. That herb is even more expensive than Ganoderma lucidum and ginseng, so our medicine must be set at such a expensive price. If the price is set at a low price, we will have no profit."

Indeed, Lu Xin has to spend a lot of money to protect the ecological environment of Longxiancao, and to spend a lot of money to cultivate Longxiancao to ensure that the production of Longxiancao is not interrupted. The cost of this part cannot be low. If weight loss pills like those intestinal tea are sold so cheaply, they will probably not make any profit. In addition, the quality, production process and production quality of other raw materials required by Lu Xin are much higher than other weight loss pills. The quality of employees is high, and the salary is naturally high, and the investment in technology research and development is higher than that of those factories. In addition, advertising also has to surpass similar products. Naturally, the cost will be at least three times higher than those weight loss pills. If the price is not five times higher, it is impossible to say.

Even though Lu Xin's investment cost is tripled compared with other manufacturers, because the price is five to ten times higher, overall, Sanjin Pharmaceutical's profit on Longxian Dan can maintain between 50% and 100% compared to the so-called People's Hospital that sells 200 yuan for 200 yuan. The profit is indeed not large, but compared with ordinary pharmaceutical companies, the profit is quite considerable.

After the shareholders of Sanjin Pharmaceutical have been invested in place, they also confirmed the office space and the company name has been named. The registered capital is in place, the shareholders and distribution ratio have been determined, the name is approved, the bank opens an account to invest, prepares the company's articles of association, and finds the accounting firm to issue a capital verification report. The industry and commerce apply for a business license, engrave seal, go to the Quality and Technical Supervision Bureau to apply for an organizational code certificate, and then go to the Taxation Bureau to apply for a national and local tax tax registration certificate, and then opens a basic bank account.

Except for going to the bank, the other procedures are basically handled at Villa No. 1 in Yunshen.

When the procedures were started, the head of the relevant department thought that Sanjin Pharmaceutical was a pharmaceutical company without background, and there was a conflict between Sanjin Pharmaceutical and existing pharmaceutical companies, so he did not handle the procedures for Sanjin Pharmaceutical at all.

Lu Xin was angry and called Jiang Xueqing, Shen Yifei, and Wu Changhui. The Jiang family, Shen family and Wu family spoke. It turned out that the cold heads of relevant departments nodded and stood in front of Lu Xin, smiling, and handling various procedures for Lu Xin.

Lu Xin once again realized the importance of power and realized how important his military power was. He practiced harder and could feel that a considerable part of the reason why the Shen family and Wu family gave him face was his shocking force. Although he did not admit that the Shen family and Wu family had already targeted him, Shen Yifei kept pestering him. He wanted him to admit that he was the Golden Pupil God of Death and wanted him to serve the country.

Lu Xin really doesn’t have the intention of serving the country. He just wants to make money and let his women live a good life.

Sanjin Pharmaceutical's office building and production plant in the Hi-Tech Park have been renovated, and personnel and equipment have moved in one after another. Lu Xin also has a large office there, but Lu Xin often doesn't go because for him, Sanjin Pharmaceutical is just a tool for him to make money. He entrusts all matters to the board of directors and management, and basically only goes once a week.

After Liu Xin gave birth to a child and recovered, Lu Xin appointed her as the marketing department director.

A professional and sound marketing department should have strong market research functions and capabilities. The marketing organization of an enterprise is composed of a marketing department and a sales department. According to functions, the marketing department is responsible for narrowing the psychological distance between the product and the consumer, and the sales department is responsible for narrowing the physical distance between the product and the consumer.

Liu Xinmeng was greatly encouraged by this task. Before the company was established, she completed several tasks of the marketing department. First, during the interview and investigation, she had completed the survey on consumers' purchasing psychology and behavior. She collected, sorted and analyzed the performance, prices, promotional methods and other information of competitive brand products, analyzed the advertising strategies and competitive methods of competitive brands, made sales forecasts, proposed future market analysis, development direction and planning, formulated product planning strategies, formulated product prices, and formulated new product listing plans. These things were sincerely praised by Lu Xin. It is rare for a marketing director who became a half-time official to achieve this.

Although Liu Xinmeng was competent as the director of the marketing department, Lu Xin still arranged for her to have a stop, a market planning talent brought in from Ming'an Company, a beautiful woman, a very domineering name, and she was indeed a harmless and fresh person.

After working hard for more than ten days, Sanjin Pharmaceutical was officially established. The ratio of Longxiancao and other herbs was strictly refined according to the prescription. After some of the refining was successful, pharmacological experiments and toxicity tests were started. It was found that this weight loss pill had obvious side effects, which would make people drowsy, and other side effects were very mild.

Lu Xin smiled and said, "If it is stipulated that Longxian Dan must be taken before going to bed, this side effect will be unaware of it, and it will easily make people sleepy and have the effect of calming the mind. In addition, the side effects are roughly the same as those of ordinary Chinese patent medicines. Let me mention it a little."

After completing a series of experiments, Long Xiandan submitted it to the provincial and municipal drug supervision bureau for approval. Due to the relationship between the Jiang family and the Wu family, the provincial and municipal drug supervision bureau naturally gave the green light.

Longxiandan is to be aimed at the national market. It is not possible to only obtain approval from the Municipal Drug Administration. It must be approved by the State Drug Administration.

After the director who approved more than 10,000 yuan in one year died, the State Food and Drug Administration began to be cautious and tightened the approval procedures. Moreover, the national drug regulatory authorities have only approved two weight loss drugs, such as orlistat and sibutrol. For chemical names, which are not the above two weight loss drugs, they are all illegal drugs. If Longxiandan wants to pass the approval, they must use strange tricks, otherwise there will be no possibility of approval.
Chapter completed!