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Chapter 25 Overseas promotion?

After Chen Dong returned from South Korea, Chen Mengxi originally wanted to arrange for him to be in charge of overseas distribution, but he refused...

He said he had enough of running business.

Just leave the studio to him!

By the way, there is also potato image - the projects of potato image are usually caused by others to rush to give money...

For example, "Invisible Guests" announced the project and advertising investment... No, it cannot be called advertising investment, it should be called business cooperation.

Anyway, a bunch of brands came immediately!

Among them, Audi sponsors 20 million yuan and provides vehicles for free!

"Your movies, of course you need more sponsorship!"

“…”

Chen Dong suddenly smiled: "It is said that because of a line from "Black Gold", the Mazda owner was looked down upon in all kinds of ways!"

"You drive Mazda, no wonder you get stuck in traffic!"

Exchange good books and follow the vx official account. [Book Friends Base Camp]. Follow now and you can receive cash red envelopes!

Mazda's sales are not good, and Liang Jiahui is responsible for it...

In addition to Audi, the mobile phone implantation is Huawei...

The protagonist is in his thirties and the company is facing listing. You can't use Xiaomi - Xiaomi itself says that it is a ** silk machine!

...

Here, Chen Mengxi is choosing an advertising partner, and there is already a mess outside!

Everyone is attacking the young man!

At the beginning, some self-media were spoken by the screenwriter:

"Actors act in front of the air. A scene with more than 30 people is all performed by stand-in-laws. Most young actors do not memorize lines. Acting is just acting in some emoticons. The crew is a center system, and the director basically does not talk about the drama."

"If you take a movie, you will get tens of millions at least, and you will give it to you twenty fucking days - it will be considered a conscience for twenty days. Some will give you less than half a month, so the crew will just smash the wall with their heads. How to schedule the shooting plan? Shoot two shows today, tomorrow, the director will take a leave, and there will be a press conference. Come back in two days, and shoot two days, the director will take a leave, and there will be a commercial activity. How can you get into the role? Do you think you are Marlon Brando? You get into the show every second and get out of the show every second?"

Then the media, self-media, and marketing accounts also criticized the young and handsome guys to attract attention...

It is obvious that someone is adding fuel to the fire!

The two dramas "Jade Trace" and "Passing Through Your World" mainly promote the young and handsome guys!

Especially in "Jade", compared with the "Tiny Times" series, this movie has more traffic stars. With the gimmick of live CG, some people even predicted that the box office of this movie would exceed 1 billion at the beginning of filming.

Many people want to push the first card of the domino, and the rest is a chain reaction, like a tsunami!

Ahem, Mengxi Media Propaganda Department is doing this - there is no way, directly compete!

During the National Day holiday, Mengxi Media released "Operation Mekong", starring Hu Ge + Duan Yihong.

Peng Yuyan will play with her!

The director found Lin Chaoxian...

There is no need to worry about these things - including the "Operation Mekong" project, which was taken by Song Hang.

He just made the final decision!

By the way, he just rejected Lin Chaoxian's idea of ​​using Peng Yuyan's idea - you either shoot or get out!

Chen Mengxi has been in the past half month and is quite isolated from the world and is too lazy to even go to Weibo!

...

On the 23rd, Chen Mengxi and Xu Zheng met. The two attended the film forum hosted by the General Administration - Theme, Going to the Sea!

It means that Chinese films go international...

Many people came to ask Chen Mengxi what he thought about the failure of the guaranteed five summer movies.

"I don't have any opinions, those who are guaranteed are all laymen!"

"Movies, it can never become a standard, simple business."

"I have talked about big data a long time ago. Big IP is just a concept hyped by the Internet..."

After sending these people away, Chen Mengxi and Xu Zheng started chatting...

This movie forum is meaningless. Going overseas is not the goal of many mainland film companies at this stage. Most mainland film companies want to survive...

That is, Mengxi Media has free time to operate exports!

"Buy investment rights at a premium?"

"right!"

“What is the premium?”

“It usually starts at 20%!”

Chen Mengxi was a little shocked...

The so-called buying investment rights at a premium means treating a movie as a project management, for example, "Invisible Guest", with a total cost of 68 million, Mengxi Studio invested 30%, Tudou Image invested 20%, Liu Yifei Studio invested 15%, Tang Ren Film and Television 10%, Maoyan 10%, and the remaining 10%, Chen Mengxi is preparing to leave it to China Film...

What if others want to intervene?

You can contact Liu Yifei through the middle party and buy out the investment rights in Liu Yifei's hands at a high price!

Liu Yifei weighed the risks and might sell the investment rights in her hands!

It means that she didn't spend a penny and made millions or even tens of millions!

"Tsk tsk, I've played the movie production like a drum-beating pass!"

The so-called passing the flowers on the drum is a trick that is often played in the investment circle. There are various hype concepts in a circle. The next round of the good circle comes in - cash out and leave the scene, and raise the valuation!

It's just like a shared bicycle!

"There are many disadvantages to doing this... The movie has really become a commodity. Before the filming has been filmed, everyone started to share the money!"

"Yes... I told them, they also said that I don't understand the development of the industry..."

"Don't worry about them, the movie made in this way cannot be bought by the audience!"

Xu Zheng looked at him curiously: "They said this was invented by you!"

"I?"

"You bought the investment rights of "Jurassic World" at a high price..."

Chen Mengxi quickly waved his hand: "Nonsense, before the filming of "Jurassic Century", Universal was not sure to be a big hit. After all, the box office of "Jurassic Park 3D" in the past few years was not very good..."

This is true, otherwise, Global would not allow S Studio to invest $40 million, accounting for nearly one-fifth of the investment!

After taking advantage of it, Studio S wanted to invest in "Jurassic World 2" again, and there was basically no possibility of it.

To attend the forum, of course, I have to speak. Chen Mengxi takes the stage:

"We have been doing overseas promotion for almost ten years. At first, we participated in the film festival and sold films. Later, we formed our own distribution company, and later we cooperated with local companies..."

"I think it's too difficult. Everyone presents are all their own people. To be honest, Mengxi's overseas promotion data looks good. "The Touching School Captain" sold nearly $130 million overseas. Do you know the promotion fee and marketing cost?"

“$60 million!”

"In other words, even a movie of the size of "The Golden Captain" is difficult to recover its costs overseas!"

"Our overseas issuance is not only ours. Our partners include China Film, Tencent, Wanda, and Chinese Culture. They have clear data on their hands. The loss was more than 600 million yuan the year before, and the loss was 400 million yuan last year, and this year it is estimated that it will lose about 200 million yuan..."

"We are ready for a loss for ten years!"

"Why do you still have to do losses? It's very simple. Movies are really a good way to export culture. As long as you have watched "The Great Wall", you will know China, what is the people's soldiers, and what is the unification!"

"A Chinese filmmaker always has to do something for Chinese films. It's hard to do it. If it's not difficult, what's the point of investing in Hollywood?"

After saying that, he nodded to several leaders below the stage and stepped down...

Xu Zheng gave him a thumbs up...

At the end of the forum, Chen Mengxi and Xu Zhengzhen were preparing to talk to Tong Director about this year's project subsidies. A bunch of reporters surrounded him. Chen Mengxi probably wanted to ask about "follow the investment in Hollywood" and was ready to bombard him.

——Last month, the State-owned Assets Supervision and Administration Commission issued a document to further strengthen supervision of overseas investment of state-owned enterprises!
Chapter completed!
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