Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 7 Take it easy!

The last sentence...

The impact is a bit big!

Because many film and television company owners are following Hollywood...

But this topic has been discussed in 2012 - Chinese capital should not become a bank for American movies. At this stage, in the United States, movies are not industries pursued by capital, so they came to China to find money, which caused our counterattack.

To put it bluntly, what people value is your money!

And it’s not profitable to follow up with Hollywood!

It should be the end of this year. Among the 14 films that lost the worst throughout the year summarized by "Hollywood Reporter", 9 seats were invested by Chinese capital:

"The Revenant" made some money, but in a blink of an eye he lost money on "Assassin's Creed";

Director Li Mida played the new technology "Billy Lynn" eventually lost tens of millions of dollars, and Bona and Fosun could not escape;

"Deep Sea Catastrophe", "Divine War: Eye of Power", and "Difference 3" made TV Media beat three consecutive hits in a year. The following year, the "Extraordinary Team" it invested in was on the list again.

Bona suffered losses to Fox through the fund, "The Planet of the Apes: The Ultimate Battle", "X-Men: Apocalypse" was seriously lower than expected, "Miss Pe's Fantasy Castle", "Independence Day: A comeback", and "Alien: Contract" faced losses to varying degrees.

The same is true for Alibaba Pictures. "The Dream of the Giant" lost a terrible loss from the beginning: the investment was as high as US$140 million, and the global box office was US$180 million. It is also one of the most heavy losses for the whole year. The loss of nearly US$100 million fell on Disney, Amperin and Ahri.

Not only that, Ah Li also participated in the global sharing of "Teenage Mutant Ninja Turtles 2" and "Star Trek 3".

The former cost of $135 million, only recovered $245 million in box office, losing tens of millions of dollars, while the latter's investment of $185 million was only exchanged for $343 million in global box office, which directly shut down this IP!

Because of the project that is eager to attract Chinese capital is very risky!

From this perspective, Shen Mengxi is a kind reminder...

However, many people did not hear what he meant. Zhang Qiang, the representative of Ali Film, immediately refuted Shen Mengxi: "Shen, the Taishan Beidou of Chinese films, and the movies produced by Mengxi Media every year can receive good market feedback, but as far as I know, he also embraced the Internet at the first time. He was the first company in China to promote ticket subsidies... Mr. Shen personally said 'Maoyan is Mengxi's strategic resource!'"

"Following up to invest in Hollywood is the fastest way to move internationally!"

"We can understand the production process of the world's most advanced industrial films by working with Hollywood!"

"Also, the box office high-heeled ticket replenishment last year has a lot to do with. When buying tickets is getting cheaper and more convenient, it will stimulate a large number of viewers to enter the cinema. The box office this year is falling because the "ticket replenishment" is weakening, and the films in the first two months are not particularly good. After all, watching movies is not rigid, and it is very normal to experience seasonal changes. But from a general trend, it is expected that China's box office will maintain a 30% growth in the next five years. Because overall, movie tickets are getting cheaper and cheaper."

"The box office contributed by the audience is also real, and the market has grown, which is a promotion for this industry anyway."

Chen Mengxi is speechless...

When I heard what he said, it made sense. If I analyzed it carefully, it was all loopholes!

His logic is e-commerce logic: simple and crude, attract traffic to convert, and monetize it by the way!

Aesthetics is an eternal thing, but they just want to make fast-movie movies!

No one buys it, I think what you do?

Chen Mengxi took over the conversation: "Anyone who comes across the border, even if it is a subversion or a revolution, must first respect it seriously, explore the laws of the industry, find the real pain points and hit it with one hit, instead of the fantasy caused by too much money and verbal fuss! I want to subvert traditional movies, I want to subvert the game industry, I want to subvert music...What have you subverted?"

"As a product, movies should survive, and they can emphasize the importance of IP and data statistics tools, but don't push them to the altar to worship them, and you can't inexplicably think that you have some kind of power of life and death, and you can save all living beings."

"The worldview and values ​​cannot be so narrow. Even if you broaden and increase the width and quantity of movies, you will not come up with such an extreme viewpoint and methodology."

"Let me give a brief example: From the 1990s to the present, dead big IPs can buy dozens of Ahli Pictures."

Zhang Qiang was a little uncomfortable when he was criticized. The host quickly changed the topic and talked to Yu Dong...

...

"Actually, I guessed that "Warcraft" has surpassed the box office "Perfect Stranger", but I didn't expect it to be so fast, and it was not an advantage in the filming schedule. This shows that mainstream audiences are starting to pursue content! It's not enough to rely solely on theater drivers!"

At the end of the forum, Chen Mengxi and Wang Changtian gathered...

Wang Changtian sighed: "Actually, I realized that the box office failure of "Whose Youth Is Not Confused" and "Call Love in the Center of the World" in the first half of the year!"

"The turning point is coming!"

[Receive cash when reading books] Follow the vx official account [Book Friends Base Camp], you can also receive cash when reading books!

"So fast?"

"The diversion of online dramas, variety shows, games, live broadcasts, short videos, etc. in entertainment formats, as well as competition in movie viewing methods such as Internet platform screenings and home projection, all pose challenges to traditional cinema viewing methods... I feel more and more that Spielberg is right now!"

"What did he say?"

"He said that the film industry is on the edge of the cliff, the entertainment content is too rich, and people's time is very limited, which has led to the film companies becoming more conservative and only bet on super blockbusters. In the future, movie ticket prices will continue to rise, and cinema services will be more high-end..."

Wang Changtian nodded: "Wang Xiaobo also said this in his previous "Commercial and Art Films"!"

"…I have also watched it. In fact, this is called consumption upgrade. The more popcorn movies you eat, the higher the requirements for the stimulation that vision can give. There is no trick? Anyone who tries to do this will never be able to move on."

"Where is the fan movie?"

"Celebrities and fans are just the fulcrum of box office, not the box office itself... After this summer, you will know that the so-called fan movies will never become mainstream!"

"I hope..."

In the past two years, Light has not only bet on new domestic directors, but also introduced many Japanese-bene animated films. By the way, he poached Lu Xiaoran and served as the vice president of Light Film Department. This summer, he launched "Line Walker" and "Anti-Corruption Storm 2"...

The two then talked about the Korean restriction order...

This clause was introduced, which made many domestic film and television companies investing in South Korea faint from crying!

Especially Sohu Video, if Tudou Video only bought "You from the Star", Sohu is All In, directly invested in Kim Soo Hyun's agency KeyEast, and also launched "Fantasy Volleyball", "High-Quality Single Love" with South Korea's Kim Jong-soo Film and Television Company, many "customized versions" Korean dramas such as "Customized Versions" and "Evaluation Queen" - the entire process of the production process was even a pioneer in the production of Korean dramas!

Once the Korean restriction was released, Sohu Video's dream of making money with a customized version of Korean drama was broken.

——China-Korea cultural exchanges, cooperation projects are directly interrupted.

Entertainment, culture always serves politics!
Chapter completed!
Prev Index    Favorite Next