Today's market is similar to yesterday, but it is because of the college entrance examination.

However, it can be foreseen that from tomorrow, the box office of "The Great Wall" will soar!

Chen Mengxi suddenly thought of something: "Is the college entrance examination over today?"

"right!"

“OK.”

Chen Mengxi took out his cell phone and called Lao Zhao. Then, Mengxi Media, Tudou Video, Tang Ren Film, Maoyan, and colleagues from the official Weibo of "Great Wall" updated a message:

"Thank you for your hard work, Chen Mengxi invites you to watch a movie! From the 9th to the 25th, all candidates carrying admission tickets can see the 3D version of "The Great Wall" at Jiahe Cinemas at a minimum price of 10 yuan! If you buy tickets from Maoyan, you can enjoy a 5 yuan price discount!"

...

The price of movie tickets and theater prices are generally between 35-90 yuan, and purchases on the platform are between 19-30 yuan.

In the event of competition, the issuance price of movie tickets is generally between 20 and 35 yuan, and almost 80% of cinemas are sold at the issue price.

Online platforms stipulate that as long as the selling price is not less than 19.9 yuan, there is no violation. About 80% of cinemas will adjust the price to 19.9 yuan by participating in channel activities or self-promotion to increase the number of visitors. Because in addition to movie ticket revenue, there are other non-ticket revenues such as selling items, renting, and advertising. So it is the real idea of ​​most operators to bring people first.

But to calculate normally, the cinema settles with the distribution company, and the minimum ticket is settled at about 25 yuan!

3D movies are five yuan expensive...

Therefore, the lowest price you can buy is basically a third party or theater that you have to pay for.

The special discount ticket you bought for more than ten yuan is still settled to the theater for dozens of yuan.

Of course, this is later generations.

The competition is not particularly fierce at this stage, and there is no regulation of 19.9 yuan. Taking "Great Wall" as an example, Maoyan launched a discount activity of 200,000 copies of "Great Wall" and then subsidized more than 2 million copies of 19.9 yuan, and 25 yuan for 2 million copies...

In short, it is half cheaper than buying tickets directly in theaters!

Because Guevara, Weipiaoer, Baidu Nuomi, Taopiaopiao, and Dianping all came in, wanting to fight with Maoyan and grab the online ticket purchase market!

Those companies will also subsidize - of course they are just platform subsidies, and the film company has not cooperated with them...

Maoyan is an independent branch of Mengxi. It is naturally under the banner of Mengxi. It is the first place to get the moon near the water!

Chen Mengxi announced that he would invite candidates across the country to watch movies...

Looks generous.

In fact, a student only has a subsidy of about 15 yuan. How much can he spend?

With 10 million viewers, he only got 150 million...

Sprinkle water!

Just use it to promote Jiahe Cinema and Maoyan movies...

The Maoyan automatic recognition system can be launched...

...

On the 9th, Shen Mengxi flew to the United States, and there were various discussions on the Great Wall in China.

Many people say it is cruel, bloody, and too violent...

That's right, these are all marketing accounts found by Mengxi Media to set the rhythm, without mentioning ideology, their film reviews write seven points of true and three points of false, exaggerating the scenes, realistic special effects, reasonable stories, the disadvantage is that the war scenes are too bloody, and the Taotie designs are a bit disgusting...

There are also hidden things...

Damn, the capital is located in a mountain city, and it is not hidden. It clearly tells the audience that this story draws on the Anti-Japanese War...

The navy said the story was too simple, and the appearance of the big sweet is too awkward...

The two sides debated online...

Chen Mengxi made sufficient preparations in advance.

You think he is a person who has experienced "Wolf Warrior 2" and "The Wandering Earth", so of course he knows how to deal with the black material...

Fortunately, Chen Mengxi is not Zhang Yi, and it has not yet reached the point where everyone is calling for a beating...

Even if someone wants to fight, he has to think about it...

By the way, I have to set a few targets. After "The Great Wall" became a phenomenal movie, he asked him to play "Independence Day" and belittled the Great Wall.

Inspire the enthusiasm of the masses to watch movies!

What?

You said there is no target?

I think too much, the most important thing we lack in China is the jumping clown!

When the outbreak of the epidemic broke out, a group of scholars, writers, singers, hosts, artists, public intellectuals, and even directors rushed to apologize to the world on behalf of Wuhan and China. Now, the truth has been revealed, and these people have deleted Weibo and pretended to be mute...

This is the Chinese conscience they call!

Spray up, spray the upper layer is Zhao's family, spray down, spray down, spray the lower layer is A Q, but I forgot that Mr. Lu Xun also wrote about a kind of person - a fake foreign devil!

Some people just want to climb over the people and act as a blessing, give alms to the so-called care, seeking a sad sense of superiority, find that they can't keep up with the people, start barking, ask the country to be slower, and wait for your people...

Going far away again...

Anyway, the most inseparable thing this land is fools!

...

Nancy looked a little frightened when she saw Chen Mengxi...

It seemed like he saw the legendary crow's mouth - he really made him say it. Three movies that were painted at the same time, "The Great Wall", "The Mavericks", "The Underworld Police Station", and the last two collective Waterloo, so that on Saturday, "The Great Wall" closed for a single daily report of US$18 million, and on Sunday, "The Great Wall" collected another US$44 million, and on the first weekend!

Set a new box office high for Sino-US co-production films!

That's right, the beautiful audience just loves watching movies, and it's summer time!

Generally speaking, the total market will definitely exceed 100 million on weekends!

Even though the total volume has decreased, the ones assigned to "The Great Wall" still rose, and it is ridiculous...

"The Underworld Police Department", "The Mavericks" also released for two weeks, "Fast and Furious 6", "Hangover 3", and "Shocking Crisis" released by Sony...

"Shocking Crisis" is also on the annual loss list. This movie is not particularly bad, and its main overseas results are pretty good. Therefore, Chen Mengxi did not remember it specifically - the cost of $150 million, the cost of North America is 80 million, and the overseas revenue is $180 million...

In short, all factors are beneficial to the Great Wall.

Even including "Pacific Rim" and "Return to Earth" which will be released next week, including "Red Flame Battlefield 2" next week...

Of course, "Superman Man of Steel", "Doomsday", and "War of Zombie World" will still dominate the market.

Chen Mengxi pretended not to see Nancy's eyes, said hello, and asked, "Song Changes Life is confirmed to be released in the end of July?"

When asked about work, Nancy immediately became serious: "Well, we studied the market. From May to July, it was all blockbusters, and the audience needed a soothing movie to take a break in their eyes!"

"very good…"

Nancy shifted the topic to "The Great Wall": "The Rotten Tomato Fresh Index of "The Great Wall" is 76%, the audience score is B+, and the IMDb score is 6.9, which is the highest level of popcorn!"

"Variety Show" says that the whole movie is completely promoting Chinese culture. Henry Cavill plays a white male protagonist who looks "reeducated" from beginning to end, promoting what is the courage, selflessness, discipline that the Chinese believe in, and of course the great Chinese invention;

The Hollywood Reporter gave positive reviews, dazzling visual effects, the arrangement of ancient troops, and war scenes that were not inferior to the Lord of the Rings;

"USA Today" also gave positive reviews..."

Summary: "CinemaScore raised its forecast, and they believe that the final box office of "The Great Wall" should be between 80 million and 100 million!"

Chen Mengxi smiled, Yun Danfeng Qing: "Not bad..."

"How did you do it?"

"What?"

"The three movies, "The Mavericks", "The Underworld Police Station", and "The Crisis of the Sky" are all bad..."

Chen Mengxi waved his hand: "I am just lucky... You don't think I am a reborn person, right?"
Chapter completed!