Commercial films, especially large-scale commercial films with large investments, must be the publicity of waterfalls in the early stage, and then released globally at the same time, occupying a large-scale screening. Let’s grab the box office first in the first week!

Generally speaking, the box office in the first weekend generally accounts for about one-third of the total box office.

Of course, if the reputation is too bad, or if it is a fan movie dedicated to it, the box office in the first week can account for 50% to 60%...

Therefore, it is a typical fan movie. Except for most Marvel movies, the box office accounts for nearly half of the total box office in the first weekend.

On the contrary, if the reputation is overwhelming and even becomes a phenomenal movie, the long-tail effect will directly form...

The most typical thing is that the global first week of box office was $200 million, and the final box office exceeded $1 billion!

The safest way is of course to lock in popular schedules in advance like that, invest in saturated promotion and promotion, and let the box office be released as soon as possible...

But there is only one in this period a year!

The current summer season does not meet this condition, and can only take the long tail effect!

We strive for about 300 million in the first weekend, with more than 500 million in the next week, and another 400 million in the third week, and 300 million in the fourth week, and more than 1.5 billion in the 25-day release...

Word of mouth is very important!

This is the ideal situation, provided that no one can make trouble!

You slander me with the rhythm and try to control comments...

Definitely not possible!

Fortunately, Shen Mengxi made sufficient preparations in advance...

Shen Mengxi tried to use commercial methods to export Chinese culture's ambitions, which easily divided people into different ideological camps. However, some ideological factors at home and abroad are obvious to box office snipers...

It is also foreseeable to buy water army smear!

After all: When Westerners praise you with thumbs up, say you are the Chinese conscience, say you are the only Chinese with a sense of justice, say you dare to reveal the truth, remember, you are already an absolute traitor...

...

Shen Mengxi hung up the phone and turned back to the dinner party. Uncle Long asked him: "Director, what's the matter?"

"It's okay, there are water troops leading the pace, I want to slander!"

"…That?"

"We reserved tens of millions of small matters to specialize in word-of-mouth maintenance..."

Lin Gengxin: "It's a navy again? It's so disgusting!"

There were a lot of reports during the New Year holiday last year: the Chinese-language film industry was disturbed by the navy, and the false praise, deception and abuse were rampant...

"Normal, there are water forces that indicate that Chinese movies are blooming. After all, these are organic parts of the film industry chain!"

“This is also an organic part?”

"Of course... many people earn pocket money by joining the navy!"

Shen Mengxi waved her hand, took a few bites of rice, then looked at Da Tiantian and Hu Ge, Lin Gengxin: "Starting tomorrow, you three will run for publicity and accept exclusive interviews from the media..."

"We're ready!"

"Well, Tiantian, don't bother with squirting online, they are all brainless!"

Da Tiantian nodded and said, "I get it."

Well…

Da Tiantian is being led by the rhythm again...

Song Hang just said that the navy had slandered and had two attack points. One was to question the story was too fake, and the other was to be sweet...

Why is the black and sweet?

As audiences, we have basic requirements for actors. Even if we are an actor who brings funds to the group, to be honest, we only need her funds and we really don’t need an actor like her. Of course, after being forced to build a round by traffic, we think that an actor like her is actually okay, at least she is quite dedicated.

Deng Lun asked Chen Mengxi: "Director, what is the box office on the first day to be qualified?"

"You talk about our movie?"

"right."

Chen Mengxi thought about it for a while, and then replied: "Actually, we spent so much money on promotion, and the box office on the first day would have to exceed 100 million yuan to be qualified. However, considering that today is the 7th day and the college entrance examination, we set our goal at 80 million!"

"…that succeeds, look!"

He handed over his phone and showed that the real-time box office was 91 million...

Chen Mengxi smiled: "It's okay..."

...

It exceeded 90 million on the first day, and it is temporarily ranked first in the box office of domestic movies on the first day.

Why domestic movies?

Because the box office on the first day was 121 million!

In fact, the number of screens today can reach more than 220 million per day...

You should know that during the peak period of the Spring Festival, the box office of a single day exceeded 200 million for three consecutive days!

,,,Four movies support the market...

Of course, the attendance rate of theaters at that time reached more than 60%...

The main thing is that today's college entrance examination will be over 100 million!

The next day, the front page headlines of major portal entertainment sections: ‘The box office on the first day is 94 million, breaking the box office record of domestic movies’

‘The box office has been rising all the way, and the reputation after the screening has exploded. In addition to praising the first-class performance and super entertaining performance on the Internet, everyone’s consistent viewing is very satisfying: “It is not only the human sea tactics, but also the beast sea tactics, with thousands of beasts rushing and a rainbow of momentum”, “The domineering Hollywood blockbusters, commercial blockbusters interspersed with Chinese style elements”, and some even said that the audience would enjoy a sensory feast together. Some people even said after watching the movie that they would brush two and three, just for the shocking special effects scene.’

‘It has firmly ranked first in the country with a screening rate of nearly 60%, but it accounts for nearly 95% of the national box office, which has led to a smooth breakthrough of 100 million yuan. Compared with the market share of more than 200 million yuan during the Spring Festival, this shows that there may be greater box office potential in the future waiting to be released.’

‘It is reported that paintings in North America are launched today, and the scale of paintings on the first day has set a record of co-production films…’

...

North America, professional box office forecasting agency CinemaSore gives a box office forecast of around 60 million US dollars.

The benchmark is...

If you want to achieve this forecast, the box office in the first weekend will be more than $20 million, and then the performance on the first day is very important, at least $8 million...

In fact, Chen Mengxi lied. North America spent nearly $40 million in publicity fees, and their box office estimate for the North American market was $80 million!

With so much publicity funds, it is difficult to recover the cost if the box office is less than 80 million.

The North American market is very important and almost represents the barometer of the global market.

public opinion…

not bad!

In North America in 2013, the public opinion was basically LGBT, and no one specifically targeted it. Bronwood's signed an issuance contract with Fox...

The full support of Fox's release agreement is set to be in the summer schedule. This is proof!

Unlike the original time and space, North America in 2016 was particularly disgusted with white supremacy. The international trailer was mainly Matt Damon, giving people a movie that was once again a white person to save the world, and then many people consciously resisted it...

Moreover, Matt Daimeng in 2016 is not considered Xingyun Hengtong, and his evaluation is not high. The IMDb score is only 6.2, which is not even comparable to...
Chapter completed!