Chen Mengxi didn't believe it very much, so he widened his eyes and asked, "Really?"

Lao Zhao nodded: "Of course... our "Great Wall" and "My Motherland and Me" are all key support projects for the Central X Department this year... Don't you know?"

"I can understand that "My Motherland and Me" is selected... Can "The Great Wall" be selected?"

"Of course, the Great Wall can be selected. This is a blockbuster, a joint film between China and the United States, the first blockbuster with China dominance, a cost of more than one billion US dollars, a heavy industry film, global distribution..."

"Okay...I understand!"

Chen Mengxi understands...

Before entering the market economy, we have a national system!

What is the national system?

It is to do something across the country.

Now the only one who insists on the national system is sports competition, and movie distribution has long been marketized!

However, some big projects, such as "Hero", are still top-down when "Hero" was released, at the beginning, many viewers were organized by units. In the early days, in this way, they attracted more self-paid audiences to enter the theaters...

This is the fact. Don’t pretend to be confused because of the clarity. At that time, the paper media had a dispute over the full price and half price tickets!

Including "The Ambush on Ten" and "The Story of the Wild" releases, all the films released by the whole country account for 100%...

"The Promise" encountered "If Love", and Ng Junru in Hong Kong bombarded "The Promise" to bully the market!

Then you have to analyze from the perspective of market economy. "Wuji" does dominate the market. It has been released. All the films have to be freed for it. "If Love" has been in the mainland for two weeks and the box office is very good. However, on the day of "Wuji", there were 11 halls in a theater, and no one hall was left overnight. I still sat 60% of the audience yesterday, but today there was no room...

But from the national issuance, it is a very normal behavior. What have you done before?

Chen Kexin is also a good learner. He did not complain about these things, but instead learned the essence of the play, it must be big enough!

The subsequent "The Vote" spent 300 million yuan to make a blockbuster film.

Unfortunately, I encountered "Assembly"...

Of course, with more and more players entering the market, it is impossible to blatantly engage in such "benefits" in the current environment!

The release of the whole country is just a dream!

However, if we can get the support and publicity from the above, it goes without saying that it will bomb from top to bottom and all-weather!

Now, CCTV immediately arranged the news broadcast to come...

...

"We chose Taotie for the first part of the monster, because it is the most famous among the ancient monsters in China. It starts from the pictures and texts of bronze ware to the present, and to the patterns on the RMB."

"According to our expectations, the second part can be used to gather the four ancient evil spirits!"

"In terms of imagination, our culture has a long history and is much stronger than Hollywood, which only knows how to masturbate!"

"Ahem..."

"It's okay, it's the recording anyway, you guys watch the editing!"

"The Great Wall" studio, Chen Mengxi talked to CCTV's camera...

Either an exclusive interview or about one minute, let Chen Mengxi introduce the Great Wall...

"Why is the Great Wall? First, there is no human building in the world that has been continuously built over 2,000 years. It is also one of the longest-lasting and best-preserved buildings so far! Why can it be passed down? The Great Wall serves the entire nation, and most of the objects served by the other seven miracles of the world are individual monarchs who are centralized and have no social significance or public value. This is an important reason why our nation has been able to continue to this day. The Great Wall has such a symbolic meaning;"

"Secondly, when the nation is in danger, hundreds of millions of people gather together with their flesh and blood to form a new Great Wall. From psychological identification to consciousness of action, therefore, the Chinese nation marked the rising of a five-star red flag in 1949. The Great Wall was written as the national anthem, and this country began to become extremely powerful! The Great Wall has a new meaning!"

"Third, let's do some calculations. There are 2 million foreigners who climb the Great Wall every year. After the film "The Great Wall" was released simultaneously in North America, it is expected that the number of viewers around the world will reach more than 100 million. This is equivalent to the total number of foreign tourists climbing the Great Wall in 50 years. It is also an international cooperation between Chinese culture and Chinese culture."

...

To be honest, even without the support of CCTV, the promotion of "The Great Wall" can be called national!

Spending $120 million, it is the most expensive Chinese film to date;

It is the largest co-production film produced by Hollywood in China!

It is also the first Chinese-themed film directed by director Chen Mengxi...

With a three-year preparation and production cycle, there is plenty of time to promote and put materials into place.

Posters and TV commercials commonly used in the Western market have been launched three months before their release...

"The Wind Rises the Rise of Netflix" "IMDb scores 8.4, and the number of people who scored more than 3,000 are all heading for Uncle Long!

There are so many people who don’t know how many people watch it, but Netflix sent an email to Chen Mengxi, hoping to introduce a few more domestic dramas. Chen Mengxi sent the email to Lao Zhao and asked him to choose a few dramas. There is only one premise: except for the Qing Palace drama!

According to domestic publicity, the producers of "The Great Wall" have released more than 60 customized short films for online playback, and also released a traditional trailer, a forward-looking trailer and three MVs.

Starting from April 1, the trailer will be broadcast before screening in Chinese cinemas, covering almost all important local and Hollywood movies.

On May 20th, the derivative web drama "The Wind Rises" will be launched...

—

In early June, this ten-episode online drama was edited into 20 episodes and was broadcast on CCTV TV Series Channel...

In addition, the film company spent 50 million to make a ticket for Maoyan, and Maoyan himself spent another 50 million to occupy the market...

Starting from June 4th, "The Great Wall" will be the first to be released in 201 IMAX theaters across the country in advance and will only be released in IMAX theaters, hunger marketing, and word-of-mouth marketing.

Douban and Time.com's large number of fans are spread by word of mouth like "tap water", which makes the reputation of the film fermented with praise...

It is definitely the navy that leads the rhythm, so there is no doubt that this is.

Let me tell you that you will pre-record the film in advance and will be done before every movie is officially released.

For the purpose of early publicity.

If you don’t show it to others, how do others know what is better about your content? Moreover, some media people will be invited to watch the movie promotion. It is also for the purpose of publishing the article to promote it.

Of course, there are only a few national previews like "The Great Wall", which is mainly because the IMAX version is not easy to record. Moreover, the quality of "The Great Wall" itself is indeed good, especially the IMAX version, with amazing special effects!

It does have the effect of subverting imagination!

In two days, there is no doubt that it will win 45 million yuan in the country, all of which will be full!

This result gave the publisher great confidence. On the 6th, the Great Wall press conference, facing domestic media interviews, Chen Mengxi talked about his box office forecast:
Chapter completed!