Global cinema ranking, the United States, Russia, China, India, then France, Britain, Germany, Italy, Spain...

In addition, there are Brazil and Mexico, which have come from behind - Cinemark Cinema, the largest chain theater brand in Latin America, Cinépolis Cinema, and the largest chain theater in Mexico.

The largest cinema in France, UGCet MK2, UGC Cinema and MK2 Joint Theater...

German cinemas are relatively scattered, and each state has its own independent brands, the largest chain of theaters, Cinestar...

The equipment is incredibly aged!

The size of each cinema is basically the level of small cinemas in domestic streets.

Mengxi Media has branches in France and Germany, which can basically be issued simultaneously, but the energy is too small!

Moreover, the foreign language movies played in German cinemas are all German dubbed without subtitles...

It caused great trouble to the simultaneous release of the movie!

But this is someone else's rule!

Therefore, the release of "The Great Wall" still depends on Fox...

However, once the situation is opened, the sequel can operate independently!

OK, Chen Mengxi is ready to return to China...

In fact, he came to Cannes to promote the opening film "The Great Wall".

The effect is pretty good. The advertisement has entered TVs in France, Germany, the United Kingdom, Italy, Spain and other countries, and the poster layout has also been introduced into mainstream cinemas...

We also have to worry about the release time - every country in the world has film-related protection, so Germany often postponed the release time of Hollywood blockbusters. After about ten days, pirated copies flood the Internet, it will be released nationwide...

It's okay this time, because Constantine Pictures is also one of the publishers.

It can basically ensure that you are lagging behind for three days...

There are only so many things to worry about.

After the young lady left, Chen Mengxi's Cannes itinerary became even more monotonous. She either watched movies or participated in some activities that she had to participate in, such as 'Chinese Movie Night' and so on...

No. 25, award presentation.

"Adele's Life" won the Palme d'Or, the Jury Award of "Drunk Country Folk"...

As for "Destiny", I didn't win a single prize.

...

In China, the promotion of "The Great Wall" has been in full swing.

The same thing is said: Marketing promotion may not necessarily lead to good box office directly, but good box office must be inseparable from marketing promotion.

If a movie is not promoted by marketing and promotion, and does not have various marketing methods to affect the audience's audio-visual, no matter how time, money, cinemas, numbers, and celebrities are, the audience will not easily enter the theater.

Yes, the most important factor in determining the box office performance of the movie is still the movie itself.

Movies with excellent quality will naturally gain recognition from a large number of audiences, and even have a gratifying situation of praise and a huge reputation. The corresponding box office will also rise with the fermentation of reputation.

But it is not an isolated case to be popular or not!

And this year is different from last year. Last year, "Walking with God" dominated the world for twenty days...

This year, "Fuchun Mountain Residence" was released on June 14, "Superman: Iron Man" was released on June 20, "June 21, "The Detective of the Unusual", "June 27, "Tiny Times"...

The 'Rich Second Generation' and "Superman" encircled the Great Wall!

Although I know that the famous "rich second generation" are all real bad movies, these three films jointly won 1.06 billion yuan in box office...

The pressure is self-evident!

So, just got off the plane, Chen Mengxi immediately started to promote...

The first stop is of course "Potatoes Are Big" and I first briefly talked about the judges' experience:

"There is no special feeling. Watching movies in Cannes is different from other film festivals. You can choose the time. You can watch them with the audience, watch them at 8 o'clock in the morning, watch them at 4 o'clock in the afternoon, and watch them at 10 o'clock in the evening. It's still very free, but you have to finish watching all the movies."

Dou Wentao asked: "What did you think about it after receiving the invitation to serve as a judge of Cannes?"

"Last year Jacob proposed it. I thought I was asking me to serve as the chairman of the jury, so I agreed. Later I found out that Spielberg was the chairman!"

"Then how did you judge the award?"

Chen Mengxi smiled: "…The high-sounding rhetoric is that although there are times when there are tensions during discussions, because everyone has their own opinions and hopes that the movie they recognize will win the award, but I think this time it is really harmonious and everyone gets along very happily..."

"What about the truth?"

"…Jacob told us in private that it would be better to leave the Palme d'Or in France. The media said the highest reviews from "Adele's Life" and then gave the Palme d'Or!"

"Which movie do you like the most?"

"The Drunk Village Songs and "Like Father and Son"... "Life of Adele", I fell asleep after watching it for twenty minutes!"

After talking about the judges' experience, the next step is of course "The Great Wall"...

...

"The Great Wall is a pure popcorn movie. Such a movie has the innate narrative that it cannot be shortlisted for the main competition unit! The film festival prefers the "slant, cold, weird" type, "Manchester by the Sea" and "Hunting" are very in line with Cannes' appetite!"

"Are you regretful?"

"What's the regret for this? Do I need to prove myself by winning the film festival?"

"How many points can you get by evaluating the Great Wall?"

Chen Mengxi thought for a while: "95... To be honest, I can pick a lot of problems, but I watched the finished film and recall it. It is enough to make it like this. If you do it again, you can shorten the cycle a little at most. The movie itself, I have done my best, and our entire team has also tried my best! If you do it again, it may not be as good as now. With our experience and technology at that time, I don't feel regretful to do it like this now."

"You have said before that the most important factor of a big-selling movie is empathy. Does "The Great Wall" have any considerations to sell it?"

"Of course, in order to create the world view of "The Great Wall", we even made a 10-episode online drama to introduce the world! The most important thing about movies is the sense of substitution. If you doubt this world, you will think that this person is fake and you will not care about his emotions at all, so the character should be alive and the emotions should be sincere. The most difficult thing in magic movies is here. It is not like a realist movie. It happens in the real world. You don't need to doubt this thing and you can directly enter the character, but we need a process, such as "Avatar" also takes more than an hour of preparation. Our emotional sustenance is to kill Uncle Long's character!"

"What are the most afraid of after the release?"

"The most fearful film critics are evaluating the Great Wall by evaluating "Hunting". These are two different types of movies. We must talk about them with different rulers. It is difficult to talk about business, box office, public, and viewing. It is also difficult to talk about the Great Wall, profound, reflective, criticized, nation, history, and responsibility. It does not have so many things. Movies are divided into genres, and I hope that the way film critics evaluate them should also be divided into genres!"

Dou Wentao nodded...

He very much agrees with Chen Mengxi's words!
Chapter completed!