Last year, the famous Hollywood director James Cameron participated in the Beijing Film Festival, and then established a film and television base in Tianjin...

Year before yesterday, several cultural enterprises in Shanghai reached an agreement with American Dream Factory to jointly establish an animation theme industrial base in Shanghai...

These two cases have a common feature, that is, in addition to forming a joint venture to develop the film and television cultural industry, they are actively developing real estate. Both projects claim to promote the economic and related business sectors of the surrounding areas in the form of establishing a film industry base park, creating large-scale emerging urban cultural areas, etc.

In fact, it is real estate development under the name of the film industry base!

Many people have this idea, why did the Pony Prancing take over the Digital Kingdom?

I just want to use 3D+ late stage as a gimmick to build a film and television special effects industry base and sell houses at the same time...

This thing is exactly the same as Huayi Town!

With various land acquisitions, the land reserves that can be checked across the country are nearly 14,000 mu. This number is included in real estate companies, and there is no doubt that it is a top 100 real estate company!

Then…

If you don’t develop, wait for the land to appreciate!

——As long as you drag it, the land will increase its value, and all problems can be covered up!

But they never expected that the real estate industry would not rise much...

Even Wanda has taken the light asset route...

The strength is that even eating shit cannot keep up with the hottest!

The same is true for Lucbesson. He is also an IP. With his fame, he took over a piece of land, saying it was the China Branch of Europa Films...

Then go on the market to cut leeks...

This kind of behavior is actually called speculation!

...

The forum ended awkwardly, and Shen Mengxi was interviewed by a reporter.

"I'm just a little angry..."

"There is no holiday...of course it is the fact. I never lie about this kind of thing!"

"...What's there to worry about? At worst, you can go to a lawsuit! Anyway, Luc Besson is used to a lawsuit..."

"He is often accused of harassment. Just check this kind of thing and you will know!"

"Don't worry, the project "Great Wall" is definitely not a mixed-up film like "Mummy 3" and "Kung Fu King"..."

"It's the genre of 'I'm a white American, and I'm here to save you China'... In fact, it's not a US director. The United States itself has no advantages in history. It's normal for the focus to be put here when creating art."

"But if I take over and shoot it like that, you don't have to scold me. I will buy a piece of tofu and kill it~"

"Why must there be foreign actors? Because this is released globally, a community with a shared future for mankind... When we set it up, we referred to the popular European knights and turned the hero's action into a knight adventure..."

"China and the United States are released simultaneously... After all, such a big investment, we also hope that the box office of the United States will be better."

"The goal is over 400 million US dollars worldwide..."

...

At the end of the forum, Shen Mengxi and Zhong Lifang had a brief chat...

It was not his initiative, it was Zhong Lifang who asked him to talk to him about the Digital Kingdom.

I guess Xiaoma can't continue to operate, so I wanted Shen Mengxi to take action.

Movies and TV series are all "lively high-risk investment projects" - it is said to be lively because this industry emphasizes publicity and hype, which can indeed attract the attention of the media and the public. Various real and fake news, scandals and scandals are constantly emerging in the film and television entertainment industry;

But these are mostly superficial phenomena of exaggeration and hypocrisy. The more these appearances, the more it means that this industry lacks reliable qualitative codes of conduct. There are not many practical rules for explicit constraints, but there are many "unwritten rules" made by various conventions.

The resulting state is that the industry is not large in scale, but the water is very deep and outsiders cannot see through it.

In the early years, coal bosses and iron bosses from all walks of life also spent money to film in the film and television industry, and finally the lively scene was a lot of money and lost a lot.

These bosses can't play when they see that they can't play, but now they have retreated one after another.

The operation cycle of a medium-investment commercial film is basically between 1 and 1.5 years. In the cycle of one year, there is basically no revenue in the first 11 and a half months, and it depends entirely on the screening period of the last movie being released;

Currently, theater movies basically lose a lot of money. There is a rumor in the industry that on average, every ten theater movies are "one profit, two draws, seven losses."

In addition, policy risks - failing to pass the review, commonly known as "death", investment is completely blind, and you can't get a penny back, and other risk factors.

Many private film and television companies look quite glorious on the surface, but in fact they are not having a good life.

It is reflected in the company's business revenue and finance, which is particularly unstable, showing some cyclical expansion and contraction characteristics, as well as other unpredictable problems. Faced with such a complex form, the measures that the CEO of a film and television company often takes are to grow and harvest and diversify risks.

The Pony Prancing was based on this consideration when he used to attack everywhere in different projects such as movies, TV series.

Compared with Mengxi Media's talented personnel and stable theater revenue...

Most importantly, Mengxi special effects account for 40% of the market share of special effects in the late domestic period.

Pony Pent lacks a stable core business!

They first acquired the Digital Kingdom, hoping to introduce a set of special effects technology in the United States to develop domestic film and television special effects filming, while also enriching their company business.

Too naive!

Digital Kingdom has long been a company that has entered the bankruptcy restructuring process in accordance with the US Bankruptcy Act due to poor management...

There is a core technology of Mao!

Xiao Ma Benteng wants to set up theaters and develop new projects. How can he have the money to run the digital kingdom?

But if Shen Mengxi takes action, he can use his name to build a film and television base...

The problem is that Shen Mengxi already has Mengxi Industrial Park - just in Xiangshan, there are a bunch of Mengxi in the later stages, and special effects companies have entered!

So, Shen Mengxi replied: "Sister Zhong, I think we who make movies are honest and do things within our abilities. Don't think about getting fat in one bite!"

"…Do you think they are all like your Mengxi Media, and you can succeed in any project you do?"

Shen Mengxi smiled: "Actually, you can change the environment. Our Mengxi is particularly short of people. With your ability, it is a waste to stay in Xiaoma to help them check for missing information!"

"Let's talk about it!"

"Sister Zhong, if you come to Mengxi, six major branches, including the executive CEO, you can choose!"

Zhong Lifang was stunned for a moment, and then asked back: "Do you think of me so much?"

Who made you the heroine of so many books before?

"It's rare to have talent!"

"Let's talk about it, Xiaoma is busy rushing to go public..."

"Then... let's talk about it then!"

Shen Mengxi smiled and did not continue this topic...

At present, the pony is booming, and the main big dog brother’s big backer has not been under double supervision...

Huayi even offered to acquire Xiaoma for 5.4 billion!
Chapter completed!