The drama "Black Mirror" is interesting.

It has no overall plot, but the discussion is consistent, either about the media or about technology…

The style is also dark...

This kind of series can only be broadcast online.

Of course, Chen Mengxi cannot keep such a large scale. The first episode of "Black Mirror" Season 1 "God Bless My Lord", the male protagonist is the Prime Minister!

You asked Chen Mengxi to try to do such a drama?

My identity must be changed, and I will become a real estate boss!

The baby son was kidnapped, and the robber asked him to broadcast a bunch of embarrassing things live...

There is absolutely no hidden shot...

Xu Zheng put down his phone and looked at Chen Mengxi with a little admiration: "You want to direct it yourself?"

"There is no need to direct it yourself. I will find a few new directors. I will just come to the first episode of the first season. Then I will be in charge of the producer and let the new people try it..."

"Study American dramas?"

"right!"

The American drama model is that the big director serves as the director of the first season of the series, and then gives him the deputy...

There is another reason: the whole drama was cut off after the first episode failed!

Generally, the first episode of the American drama is slightly changed in the pilot episode.

The pilot episode is the most important, the audience accepts recognition and has good ratings.

Only the company will contribute money and effort to keep you working, so the pilot episodes will be particularly attentive, whether they are special effects, stories, or videography.

Many people complain that the funds are being spent on the pilot episode, and the funds are burning...

However, the emergence of "House of Cards" has changed this situation!

It's released in one go!

Chen Mengxi continued: "The online drama format is more free, which not only makes the story fuller and the audience more satisfied, but also meets the cultural needs of different audiences. It is also a new ecological system."

"But pay back?"

"Don't worry, Tudou Video gives two price options, one is 20% profit, the other is cost price + share, the bet drives new members and the boosted advertising. If it is powerful enough, you will earn no less than the movie!"

After a pause, Chen Mengxi said again: "The key is that the current TV stations buy dramas, watch IP and celebrities, but they don't watch quality..."

"Lao Ning, who can try it? This is the general trend!"

"The general trend?"

Chen Mengxi insulted his chopsticks and said, "It is foreseeable to replace TVs with mobile terminals. This is the general trend! There are too many TV stations in China. So many TV stations do not give viewers more diverse choices. Instead, homogeneity is very serious. There is a period of music programs that are very popular, and they all do blind date programs, reality shows are very popular, and they all do reality shows... Under the conditions of full marketization, there are no need for so many national broadcasters. In the United States, there are only a few national broadcasters such as NBC."

"What should the TV station do as you say?"

"…You can tell if you look at Mango TV. I think at most next year, Mango TV should have a full intellectual property homemade program on "Mango TV" exclusively!"

Ning Hao nodded...

Xu Zheng asked again: "Then are there other trends?"

"Of course there is!"

Chen Mengxi smiled: "After a while, you will find that no matter what bad movies are, the box office will exceed 100 million!"

“…because the number of screens increases?”

"Absolutely...there are other reasons, for example, movie ticket prices are lowered..."

After a pause, Chen Mengxi added: "Only when the tide recedes, you will find out who is swimming naked."

...

The relationship between video websites and TV stations...

Currently, there are competition and cooperation. Video websites intercepted a large number of viewers, resulting in a decline in the ratings and value of interstitial advertising in TV stations. Those TV stations that do not have core content and rely on regional advantages to survive the greatest impact.

But TV stations can also cooperate with video websites to place their programs online, charge licensing fees, and increase the value of effective audiences and program advertisements...

However, once the video website starts to invest in self-made content, Tudou announced 12 billion yuan to increase its own content, iQiyi also launched its own production plan, and Youku announced its three-year investment of 10 billion yuan to expand its own channel plan... Tencent is not willing to fall behind and announced that it will exclusively buy out the NBA online live broadcast rights;

At first glance, it is an online battle between the four major video platforms.

Compete each other for content...

But what I grabbed was actually a cake from a traditional TV station cup!

In short, the pressure on TV stations will become greater and greater in the future. Only by seizing the audience can you survive.

In fact, at this stage, the competition between self-made dramas and TV programs in video websites is actually unequal even if it is restrained by the General Administration.

What is missing is the publicity channel!

Take "Happy Camp" for example. You can see the gossip about the program on newspapers, other TV stations, entertainment versions of major portals, and mobile TVs spread across buses and subways.

However, it is difficult for video websites to receive such treatment.

In fact, after a guest went to a video website program, his exposure rate was much lower than when he was on TV.

Therefore, at this stage, if the guest wants to expose it, he will be more inclined to choose a TV station rather than a video station.

This is a vicious cycle for video stations. It costs more money to ask guests of the same heavyweight, but the effect is not as good as that of TV stations.

The reason for all this is the combination of industry default rules and infighting between websites.

Because of the competitive relationship between various websites, it is difficult for each other to reflect their own programs in reports, and the same is true for the other hand.

Even if it has to be mentioned, use the words "when attending a certain media program".

On the premise that they have received equal exposure, homemade programs will definitely achieve much greater development than they are now, because there is no reason for programs with good content quality to always be at a disadvantage in the competition.

But this exposure is hard to fight for!

Therefore, after Shen Mengxi invested in Weibo, she strategically invested in ByteDance, Huxiu, and Beijing Youth Community News...

Anyway, Shen Mengxi was in charge of the company throughout March. In addition to daily work check-in, she attended various parties and spent a lot of money. She spent nearly 800 million in a month!

Of course, all the money invested in the name of Mengxi Investment Company...

...

Shen Mengxi did not hide his identity, of course there are related reports.

Even the young ladies who participated in actor training in the United States knew about it.

"Supplement the ecological chain and open up more channels. I don't like to collect it, so I don't have any artistic taste..."

"…You are so idle, why don't you come to the United States to see me?"

"I'm very busy, doing 500 push-ups a day..." As he said that, Shen Mengxi revealed her belly: "Look, abdominal muscles!"

The young lady stared at his belly for a long time, then said, "It's quite white!"

“…I exercised at home and didn’t go out for a run…”
Chapter completed!