In fact, in terms of the number of movies released, there are also many films introduced this year at the beginning of spring.

"The Hobbit", "The Detective Jack", "The Cloud Map", "Les Miserables", "Robbery Clouds", "Counter-World"...

Except for "The Legend of the Clouds" which is a bad movie by Nicholas Cage, the rest are considered big productions. The first "The Hobbit" "The Accidental Journey" has a box office of up to 300 million US dollars in North America, which is a typical box office bomb!

Les Miserables also had a box office of $140 million in North America...

"The Detective Jack" is even more portrayed by Tom Geek!

However, the box office of these movies is not particularly high.

"The Hobbit" can only barely achieve the box office goal: the third place in the box office for two consecutive weeks, losing to "Journey to the West" and "Inner Beauty" respectively...

It can only prove that the so-called Middle-earth world that is popular all over the world is really just a propaganda sentence!

The number of fans is too small. Not to mention competing with Marvel, whether you can beat DC is a problem!

As for "The Detective Jack"...

All I can say is that Tom Tsang has tried his best!

Several blockbusters can only be said to be unsatisfactory, which is completely different from last year's "Mission: Impossible 4" + "Central Adventures" + "War Horse" + "Alien Battlefield" that dominated the film industry from February to March!

You should know that the Hobbit is targeting "Titanic 3D"...

The New Year holiday + Spring Festival holiday, the two major schedules are connected, proving that the Matthew effect of domestic films is becoming more and more obvious. "Hundred Stars Hotel" and "Better and Better Village Night" have all hit new box office lows for the stars!

The only winners are "One Mirror to the End", "Lost in Thailand", "Journey to the West to Suppress the Demons", "Inner Beauty" and "Happy to Home"!

Well, in other words, Mengxi Media is the only one!

In addition, Mingxi also released four horror films in the New Year holiday and Spring Festival holiday, "Elevator Shock", "Female Puppy", "Snow Mountain in the Scarlet Mountain", and "Basement Shock". The results are OK, and the single film has exceeded 10 million, of which "Elevator Shock" has a box office of 26 million!

This made Shen Mengxi a little envious of Lu Xiaoran - it was not that he envied the movies he made, but that he acted decisively!

This type of B-level movie has a lot of room for unspoken rules. It is said that he has become a pair with Zhang Xinyu, completely ignoring whether the big black bull's head has turned green!

...

In early March, the Potato Star Project officially kicked off.

The location is in the Beishang Hall, and there are many reporters coming.

Whether it is Mengxi Media or Tudou Video, they are the leaders in the industry today!

What's more, more celebrities came today, Zhang Yimou, Ning Hao, Xu Zheng came, Hu Ge, Lei Jiayin, Guo Jingfei, Yang Xiaomi, Liu Shishi, Tangtang, Wan Qian, Tong Yali are all here...

Including Hou Hongliang, Cai Yinong, Han Shanping, Tang Lijun, etc.

Shen Mengxi, wearing a white shirt, held the microphone and spoke first: "There is no flower to be red, and no one is no one to be happy... Although we did it last year, we must also realize that the track is getting wider and wider, and many people are preparing to make movies~"

"China's new richest man, Ma Yun and traditional industry richest man, Wang Jianlin, are both entering the film industry. When Ma Yun met me some time ago, I didn't tell me what he was talking about. Anyway, he ended up badly. Recently, he has frequently met with many directors and producers in Hollywood. It is said that he plans to acquire a huge film company. Wang Jianlin's Wanda, after acquiring the American AMC, is said to have recently acquired a larger film company in the United States."

"Why are you busy entering the film industry?"

"In my opinion, the film industry will have huge market space and industrial chain integration and extension effect in the future."

"Movies are the top product in the entertainment industry. We say that all industries are born in the entertainment industry, at least they are related to entertainment. They need entertainment marketing. Movies are becoming the best means of entertainment marketing."

"We are not afraid of competition, being competitive is a good thing!"

"I hope these new players understand that the film industry or the entertainment industry emphasizes content as king!"

After saying the opening remark, Chen Mengxi entered the next topic: "I believe everyone knows Netflix's drama "House of Cards"!"

"... Let me tell you first, I am a shareholder of Netflix. The drama "House of Cards" was created by Bronwood, and Netflix is ​​broadcast exclusively!"

The reporters in the audience were excited and rushed to ask questions...

"Don't ask first, let me tell you why Netflix did "House of Cards"... In fact, Netflix's initial business method was similar to ours, buying copyrights and then charging member subscription money - they did not have advertisements because the subscription fee was profitable enough..."

"But since the previous year, the copyright fees of American dramas have increased. For example, the seventh season of "Mad Men" has been offered for $85 million. Netflix can only buy it with his nose - he has no content of his own!"

"House of Cards" is Netflix's first self-produced drama, from purchasing copyrights, earning video rental fees, and producing high-quality TV series by yourself, and owning copyright. Although your ability is limited in the short term, if it continues to develop accordingly, it can further reduce the dependence on various TV stations and film production giants!"

"Netflight decided to invest $2 billion to create a series of self-made dramas!"

"This coincides with my idea... Let me talk about the Potato Star Plan."

"We have formulated a three-year plan, investing 12 billion in three years, focusing on self-made content, including online dramas, online variety shows, online movies and discovering original moderators..."

"There are two major theaters, focusing on criminal investigation, reasoning, and suspenseful fog theater; the sunshine theater that focuses on youth, idols, and ancient puppets;"

"Starting this year, we will do our best to plan variety shows, "Happy Comedy", "Masked Singer", "Please, Refrigerator", "National Treasure", "Flavor World", among which "Masked Singer" will be broadcast simultaneously on Zhejiang Satellite TV, "National Treasure" and CCTV will be broadcast simultaneously. "Happy Comedy" has been negotiated and broadcast online on Oriental TV station;"

"In the field of online movies, the focus is on exploring talents..."

In fact, few reporters are concerned about the latter ones, and they are paying attention to 12 billion...

My grass, invest 12 billion in three years...

Are you going to subvert the current situation?

“Our goal is to increase the number of subscribed members from now 112 million to more than 120 million by the end of 2016!”

"Everyone on the stage is the signed producer of Tudou, and they will be responsible for the production and production of one or two series..."

"Let me ask a question!"

After saying that, Chen Mengxi sat back in his seat...

"I want to ask how this 12 billion is calculated?"

"12 billion is just a preliminary estimate. You see a lot of it. In fact, it's not too much. More and more new players are entering the market. In addition to the funds, there are also rising production fees. Not to mention anything else, we launch three to four super online dramas every year, with a cost of more than 80 million..."

"Give an example?"

"Ghost Blows Out the Light", "The Unconscious Mage", "River God" and the remake of "Pawnshop No. 8" and so on..."
Chapter completed!