Chapter 134 Platform (3/5)
Uber…
A money-burning software!
Uber is losing money every year. Even if it goes public, it can still lose $1.5 to $2 billion a year...
There is no way, this kind of thing is to grab users, which is different from a video platform. The video platform burns money, but if you have exclusive content, you still have traffic access...
Who is using taxi software?
The same competing product is especially good at any time and anywhere...
It should be in 2014 that Tencent and Alibaba became a new investment investor, and the model of "taking shortcuts" and "speculating on the trend" appeared.
Before 2014, Internet companies mainly focused on users and experience, and the development of an industry is also to gradually increase their own weight from user experience and promotion.
However, since 2014, "spending money" has become a more significant way in the Internet industry. The common routine is: new dividends begin to appear in a certain industry. If a small company is the first to enter the market, then Ali or Tencent will start to "select companies" to acquire or invest. In order to quickly compete for the market, it often spends money through subsidies. Either directly acquire or the proportion of multiple investments in the shareholding continues to increase, reaching the situation of main control.
A typical competition between Mobike and Xiaohuangche. When Mobike and Xiaohuangche were still in the market, many other companies were also doing shared bicycles.
Alibaba and Tencent jointly support one or more companies behind their backs, and then decide on a "winner" in the market, reflecting this Internet "Gu-raising" model to the fullest.
This model can quickly open up the market and be accepted by the market.
However, the problem that this "contact" finally brought about is that in addition to Mobike's final cash-out of 1 billion, Xiaohuangche's car went from a maximum valuation of nearly 20 billion to a final liquidation, and other shared bicycles began to gradually withdraw or go bankrupt after Alibaba and Tencent's successive positions.
In fact, Alibaba and Tencent have been burning for a while...
Didi and fast...
At its peak, the two companies spent 100 million yuan to subsidize drivers every day!
later?
Of course I couldn't get burned later!
The two companies merged...
Of course, Meituan’s positioning is to eat, drink, play, food, clothing, housing and transportation. Therefore, Chen Liming has user needs for Uber…
And this thing is not just laid out in advance!
In 2014, Didi Chuxing was launched in Beijing, and in 2015, hitchhiking was launched. In fact, before that, Kuaidi Taxi had been online for three years, but because of the low investment in the early stage and the restrictions of the market 4G network, users are still accustomed to offline taxi rides.
You see, the basic conditions are here: the conditions for the mobile Internet are ripe!
Without a net, these things are just a big deal.
Chen Mengxi chatted with the fat man over the phone for a long time, and summed up in one sentence: Be rich and be patient!
"This thing naturally costs money. I think it's okay if you want to do it, but it's better to distinguish it from Meituan..."
"I'll think about it again!"
The fat man hung up the phone...
Chen · Entrepreneurship Tutor Mengxi also put down his phone and then continued to fuck the dog...
The young lady is still running for a roadshow - after all, she is in the same period as "Journey to the West", so the topic is naturally not as popular as...
In fact, according to the trend of "Journey to the West", it can exceed 1.5 billion...
It may be the bottom of the reputation and market, and of course the impact of piracy...
...
Judging from the film lists released by various companies this year, the mainland market is coming in full force...
Hua Yi is the first to bear the brunt of the war: "Di Renjie's God Capital Dragon King", "Private Customization", and "Loyal and Martyr Yang Family Generals", all of which are big projects!
The light is not weak this year, "The Unusual Detective", "The Sooner", "Chinese Partners", "The Four Famous Captains 2";
Wanda has "Tai Chi Hero" and "Police Story 2013"…
China Film and Television, Han Sanye stepped down, but he has participated in many projects, "One Night Surprise", "Xiao Hong", "Tianji·Fuchun Mountain Residence", "Vajra King"...
The pressure is quite high!
However, what Chen Mengxi is more interested in is that the horse gallops seems to have disappeared this year...
Apart from participating in the production of "Better Village Evening", they seem to have no action this year!
Wait a little longer, I can almost dig up Zhong Lifang next year...
...
Oscars…
There is nothing to say, Chen Mengxi presented the award, Li Mi won the award, and the two of them had a brief intersection...
On the 26th, Chen Mengxi returned from the United States and went to Shanghai to help "Journey to the West to Suppress the Demons" stand up - the later trend of this movie was actually overtaken by "Inner Beauty". On the 16th day of release, that is, yesterday, the cumulative box office of "Journey to the West to Suppress the Demons" officially exceeded 1 billion, and the box office of a single day dropped to 23 million, and "Inner Beauty" 24 million in a single day;
The latter has been released for 11 days, with a cumulative box office of 360 million. According to Maoyan's prediction, the total box office of "Inner Beauty" should be between 500 million and 600 million...
Haha, it underestimates the long-tail effect of romance films. Let’s just say that “Inner Beauty” has been postponed twice, with a total box office of 680 million, becoming the box office champion of romance films in mainland China…
Back at the publicity site, Chen Mengxi and Zhou Xingchi talked about the rumors online:
It was Zhou Lang who had all these...
"If you don't do it to the best of your films, you just can't keep up with the audience. The audience has seen everything more and more, and what else has the audience seen now?"
"Yes, we all see the best works in the world. For me, movies are becoming more and more difficult. It is actually very easy to make a movie, but it is very, very difficult to make a good movie. I think it is a world of quality now, and whether movies can sell well is already a matter of quality."
"But I think the general trend is here. In the next few years, the number of newly grown screens may still remain around 3,000 to 4,000. Then you will see that in recent years, all the movies that are good and marketing will not be low, whether good or bad, the box office will not be low! But it will not continue to grow endlessly. About three years later, with the full rollout of theaters and the gradual improvement of audience taste, the quality of films will become an important factor that dominates the box office. If there are too many bad movies and overdraw the audience's trust, then this process will be ahead of schedule."
"So, we can't make bad movies!"
Chen Mengxi smiled: "I believe that every movie was not filmed for the purpose of bad movies, at least this is the case at this stage!"
The host quickly answered: "This is also the slow shooting speed of Stephen Chow in more than ten years. He only made one in three or four years. You are working hard and doing meticulous work."
Zhou Xingchi nodded: "Not that, on the one hand, it's like this, but on the other hand it doesn't mean that you spend a long time making a movie. It's definitely a good thing, and it doesn't necessarily mean that you can make a bad movie for a long time.
I also hate that I am not capable enough, not smart enough, and not thinking fast enough. I hope I can do a little more, but you are stupid. What can you do? In fact, there are many people who help in the movie. I hope I can find more talents, give more ideas, and shoot them. This is not something that a person can do."
"Since Mr. Chen is here, can you talk about the movie "Journey to the West" and how much can Stephen Chow share?"
Chen Mengxi nodded: "What can we not talk about? We work with Hong Kong companies and teams, and we are responsible for the production, distribution, and then deducting costs and sharing the profits evenly!"
"However, we didn't expect that "The Demon Subduing" would make such a profit. We might have to sign a supplementary clause. The box office exceeded one billion, which should give the production team more dividends!"
Zhou Xingchi smiled cheerfully...
Chapter completed!