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Chapter 132 4 Billion Capital Injection (Part 2) (1/5)

In a sense, Huang Zhongjun's logic of de-movieization is fine.

His logic is that the film industry is a small industry, and the total box office figures are here. Hollywood has half of it. The mainland film and television industry has become a leader. Huayi cannot always be the first, so we have to make games...

Chen Mengxi also plays games...

But he knew that the foundation of Mengxi Media was always the movie!

Moreover, Huang Zhongjun never expected that the film market would develop so quickly!

Wang Changtian is too optimistic...

The box office revenue of the mature film market is in mature countries, with only 30% of the mature regions, and 70% of the revenue comes from derivatives and intellectual property protection...

But this is only in the United States.

Even South Korea's box office revenue accounts for more than 50% of the total revenue - their TV networks rarely broadcast movies, especially after the rise of Korean dramas in recent years...

Therefore, the 300 billion market is a bit exaggerated!

Chen Mengxi calculated the calculation with his fingers: "Simply calculate it, 25 billion US dollars, I got it from about 2.5 times the US $10 billion annually in the US market, about 140 to 150 billion RMB. How to achieve it? A blockbuster of 6 billion, more than 10 movies will be 60 billion, and 30 billion RMB...300 billion, multiplying this number by twice. Do you think it is possible?"

"Nothing is impossible...you say what to do!"

"Movies are content industry, and the content industry has no predictions. Otherwise, Xinyi would not have invested in "Golden Compass"!"

"The Golden Compass?"

Chen Mengxi popularized science: The "Lord of the Rings" trilogy was a great success, and felt that it had seized the market. It spent $180 million to create the same best-selling adaptation of "Golden Compass". The first part failed in the box office and received $26 million, which directly led to the bankruptcy of the new line company and was acquired by Warner, becoming a wholly-owned subsidiary.

From the big data point of view, "The Golden Compass" combines the fantasy kingdoms in "The Lord of the Rings" and the magical magic of "Harry Potter". It is an adventure epic in which good and evil is eternal confrontation, and witches and spirit beasts are accompanied by them.

The producers also increased their efforts in the actors. They invited Oscar winner Nicole Kidman, 007 Daniel Craig and Bon girl Eva Green, and the one with the most scenes was Dakota Bru Richards, the actor who played the heroine Leila. The rookie who stood out from ten thousand auditions was only 14 years old this year and had a Cate Blanchett-like appearance.

There is no reason why "Lord of the Rings" succeeded, but "Golden Compass" failed!

"If movies were so easy to do, the world wouldn't call movies a risk industry!"

"There is no way to predict in advance?"

Chen Mengxi shook his head: "You can only avoid the failure factor as much as possible, but even if you do your best, for example, "The Shawshank Redemption", the box office was still a crushing defeat!"

"Then how did you succeed?"

"First is based on the understanding of market accumulation; secondly, except for business, they are more or less ambition or competitive. We are willing to be a benchmark for artistic forms in terms of quality. Many of these videos are based on human experience and cultural literacy... These are things that cannot be summarized by data!"

"We Ali have hundreds of millions of users... Big data can analyze their hobbies..."

"Tencent also has hundreds of millions of users, and Maoyan and Tudou's users are almost 200 million... It's useless. The most important thing about the movie is its own quality!"

"Cultural and entertainment, the only product that users need is content. Just have good songs and good shows. Buy more good songs and shoot more good shows, that's that simple!"

Ma Yun obviously doesn't believe this...

Ma Yun’s famous saying: A person succeeds because they see it first. This shows Ali’s style, he loves to be a god and predicts in advance.

The core idea of ​​Ali Da Entertainment is prediction: I first predict what is awesome in the future, and then I start to tell users what you need.

The premise is that you have to predict exactly what is right!

They really only think that the talents in their system are elites, talents, and Ah Li's direction is the right direction in this world.

That's why Xu Yuanxiang's genius logic is: in the future, Alibaba Pictures will not hire professional screenwriters to film, and put forward the so-called "Diaosi ticket purchase psychology"!

The key is that many people think what he is right.

At least Ali Films recognized him, so it created "The Ferryman" and "Three Lives Three Worlds Ten Miles of Peach Blossoms"...

In a word, if an outsider sits too high and is too far away from the masses, why not eat meat minced?

Ma Yun didn't mention the Potato video, and said goodbye and left...

Obviously, not all the people...

...

"…He originally wanted to invest 4 billion in potatoes!"

"sure…"

"But he wants to put a few people on the board..."

“…No problem, investors have the right to supervise the flow of funds!”

Wang Ran shook his head: "He still wants the right to vote!"

Shen Mengxi sneered: "Shuozi, HNA Capital led the investment in the first and second rounds, and it held more than 15% of the shares. I didn't give him the right to vote!"

Let me say that after Tudou privatization, Shen Mengxi held 100% of the shares. Later, a group of talents, including the deputy director of CCTV, took out 6% of the shares to serve as equity incentives, and can be cashed out after listing...

In one round, Shen Mengxi diluted 10% of its shares;

The second round raised another $15, diluting 25% of the shares again...

Currently, Shen Mengxi holds about 66.35% of the shares, and Tudou is worth 5.5 billion US dollars. Compared with Youku, Youku's current market value is US$3.5 billion...

(I wrote it casually, don't settle the accounts...)

"The next round is almost ready to go public, thank you for your hard work!"

Shen Mengxi took the initiative to change the topic.

“Serve customers, it should!”

"...Okay, I still have a chance, so I won't keep you!"

Saying Wang Ran away, Shen Mengxi went to the conference room...

...

Zhao Jinsong and the others obviously knew that Ma Yun was here...

Ma Yun has been surrounded by many online in the past two years. Books such as "Ma Yun's Word of Speaking", "Ma Yun's Business Way", "Ma Yun's High Emotional Intelligence" have also occupied half of the success teaching materials.

As for many people, what is the most fundamental thing about him is a businessman. What does a businessman do?

make money!

The so-called reputation is also something used to sell money.

But it is undeniable that once Shen Mengxi and Ma Yun get along, more leeks will definitely come: Dad, please harvest it!

Even Buffy Zhao can cut leeks at will, let alone Ma Yun!

Once the news is released, Ma Yun invests in Mengxi Media or Tudou Video, tsk...

Shen Mengxi walked into the conference room and confused them the first sentence: "He really wants to invest 4 billion! I didn't agree..."

"ah?"

"I don't like Ali's company..."

"Why?"

"…Those who work on the Internet think they are the best in the world. Don't pay attention to them and talk about their plans this year!"

Chen Mengxi's concise summary...

"But when Ma Yun came in just now, many media reported it!"
Chapter completed!
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