No one has done a project like "Walking with God" in China before, so there are no cases to learn from!

Not so, I did it in "The Promise"!

But they did not consider the mainland market factors and simply followed the trend of "Heroes" to make blockbusters...

Just think about it, the total box office in the mainland was not 2 billion at that time, and the cost of "The Promise" was 40 million US dollars. How much box office would it take to make a profit?

1 billion!

Can you make up half of the box office?

"Hero" is so arrogant that it only accounts for one-quarter!

Therefore, "The Promise" has no reference value at all!

"Walking with God" naturally does not look at European and American flavors. At that time, I was thinking about the three countries of China, Japan and South Korea. I made a judgment based on the market conditions of the movie release stage to reverse the budget framework!

What is the current market size of the Chinese film market? Based on the growth rate of the previous year or two, we can judge how large the market capacity will be during the release of the film project. This market capacity also includes the capacity of type films. Then, based on the financial costs of about two years and the final box office expectations, the financial costs and expected profit values ​​can be calculated, so that a rough budget parameter range can be obtained.

The first round of budget framework.

The script had not been completed at that time, but a lot of work had already begun in the early stage, which required specific expenses. The investment company also needed this number to go through the financial process, so a budget had to be made. At that time, the production team made a budget of about 180 million;

However, this budget was clearly emphasized to the investors, and it was not a final and definite number. Before the filming of the movie actually started, the production team gave a specific budget of 280 million.

"That is to say, if the domestic box office is less than 800 million, we will not make money! At least there is no possibility of sequel development!"

Several people looked at Shen Mengxi: "Are you so sure?"

Shen Mengxi shrugged: "There is no 100% certain thing in this world? When I make movies, the first thing I consider is the subject matter. The themes of gods and ghosts like "Walking with Gods" are popular in themselves. Secondly, you must be more attentive when making them, tell the story in full, and do the special effects well... Finally, publicity, schedule..."

"I can guarantee that most people in China think so!"

"But I am the only one who really does it!" Shen Mengxi smiled: "So, you have to add a little luck!"

...

"I am going to acquire a listed company and rename it Potato Image. Are you interested in joining it?"

The so-called backdoor listing means injecting the assets of a company into another listed company with a low market value and obtaining its controlling stake, utilizing the status of the listed company to enable its parent company to be listed, and ultimately changing the original listed company.

This behavior is called backdoor listing, and it is also called backdoor listing abroad...

This is the legal way!

In the early years, Gome Electrical Appliances went public through backdoor listing in Hong Kong, and technology companies were listed through backdoor listing in 360, Giant Network, Focus Media, etc. Several giants in the express delivery industry also went public through backdoor listing with the pace of capital, including SF Express's backdoor listing...

Ning Hao asked: "Why?"

"Take you money...or you all run away, what should you do?"

"Just kidding!" Shen Mengxi smiled and explained: "In the past month, I have studied a lot of market economics. The film industry is a content-centered industry. One can achieve success. This form of "10,000 bones" is not as high as that of everyone who has raised firewood. There are more than a few of us. I will issue new shareholders every year, centering on the director's partnership system..."

"Wandi Media?"

"It has nothing to do with Mengxi Media. Tudou Image is purely a listed company jointly organized by directors..."

In fact, it is "employee welfare". The company retains director resources through shares. For film and television production companies, actors and screenwriters are important factors that affect the ratings and box office. Keeping them means retaining the market.

Huayi likes philatelic stars, and Chen Mengxi is good at excavating directors. After excavating, how can we keep it?

It is the best way to set up a company specifically and bind it together.

Since this is the case, you might as well acquire a listed company and use a backdoor to cash in directly!

Dong Ping can play, why can’t Chen Mengxi play?

“Can this make money?”

"...You underestimate the capital circle's pursuit of famous directors. Let me tell you this. Once Tudou Image successfully acquires a backdoor, its market value will be at least 8 billion Hong Kong dollars..."

"Then how much do we hold?"

"I don't know much about this when I talk about it, so I have to ask Wang Ran for specific advice..."

Xu Zheng is more concerned about another one: "Why do you need to call it Potato Image? It has something to do with Potato Video?"

"It's just a joke, can you change your name?"

"Forget it, I think the potatoes have a pretty good look!"

"We can't say that there is nothing to do with it. The money spent this time is basically from Tudou's financial expenditure... At that time, Tudou's business, online dramas, online movies, and online variety shows will be broadcast on Tudou!"

"We're filming online dramas?"

Chen Mengxi waved his hand: "House of Cards, have you watched it?"

"Netfly's drama?"

"Yes, after "House of Cards" was launched, Netflix made a quick decision to increase its investment in self-made content to $1.6 billion. What does this mean?"

"have no idea…"

"It means that streaming media has begun to challenge traditional media, and not only TV series, they are also making movies~ competing with cinemas for users!"

“How to compete?”

"Short the window period... In addition to large-scale productions, blockbusters that pay attention to theater experience, most movies are released for a week or a month, and can be watched directly on Netflix..."

Ning Hao was startled: "This..."

"This is a big trend and an opportunity! Hollywood studios tend to produce large productions that cost more than 100 million yuan. The ticket price of this kind of movie is usually over US$10. According to many North American audiences, it is a very middle-class experience... With the development of the trend, theaters only provide one product, lacking variants, it is difficult to see art films and independent films, and it is also difficult to see foreign language films. Most North American theaters display Hollywood blockbusters..."

"What should I do if many in-depth movies cannot enter the cinema? Netflix is ​​responsible for the production and then broadcast it on its own platform!"

"And they have good reasons: provide art to many small town residents in the world without cinemas!"

Xu Zheng widened his eyes: "Is this true?"

"Of course it's true, and cinemas and video platforms will definitely fight..."

"What will happen after that?"

"I don't know... but the theater will definitely not disappear, otherwise the theater will disappear when the TV appears, but the video platform must be an organic part of the film ecosystem..."

"No wonder you want to buy potatoes..."

Chen Mengxi quickly waved his hand: "I didn't look that far... I was just forced to do so..."

“I heard that potatoes are raising funds?”

“…Well, it’s really a second round of financing, it’s too expensive…”

"Can we vote?"
Chapter completed!