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Chapter 116 Invitation (3/8)

It's urging marriage again!

Chen Mengxi is now on Weibo, and basically doesn’t click on private messages to a bunch of Liu Yifei’s fans urge her to get married in various ways!

It's also quite funny. From the beginning, you're scolding: You don't urinate and look at yourself; or you're just a Jβ;

When you go to the middle part, you must take good care of our sister;

Since last year, why haven’t you married our sister even though you have been urging you to get married?

Are you teaching me how to do things?

After being anxious, Chen Mengxi sowed the seeds and kicked her away decisively!

OK, this is a joke...

"She's very busy this year, and has taken on two blockbusters, "Transformers 4" and "Interstellar"..."

"I asked you to get a certificate, but I didn't ask you to hold a wedding. You are thirty years old this year, and you are thirty years old... Do you have a car, a house, a marriage, or a money..."

"Dad, Confucius' so-called thirty-year-old refers to self-consciousness independence, just like I used to say that I would become a scientist when I grew up, but now I start making movies..."

"Am I talking to you about the Analects of Confucius?"

"…Then I'll ask her for her opinion later!"

"Well," Dad Chen nodded and asked, "How much does it cost to hit the second round of "Red Sorghum"?"

"The four major satellite TV groups bid for 35 million!"

"…Well, we can't afford it!"

"Dad, there are too many small advertisements on Shaanxi TV..."

This year, as soon as Shaanxi TV started, "How to get to Master, Shenghe Hospital?", "Men's problem, go to the men's hospital, "Infertility, infertility, cure it.", "Three minutes! Just three minutes! What can I do in three minutes? If you have painless abortion, come to xx, and if you love her, take her to xx hospital!"

Chen Mengxiyuan Time and Space complained about Shaanxi Satellite TV: After long-term learning, there is no need for biology textbooks, all kinds of physiological knowledge can be easily obtained, and the hospital that sees the disease and the hospital has long been clear about it.

From infertility to painless abortion, from deafness, tinnitus to low vision, difficult and complicated diseases that make ordinary people embarrassed are never a problem in front of Shaanxi TV.

The most impressive advertisement: The old lady went to see her grandson, and the grandson happily rushed up to hug her grandmother, but the old man carried her hand behind her in pain. Yes, she had onychomycosis, and one infected two.

As for variety shows...

Let’s put it this way, “Happy Can Guard”, “Golden Mother-in-law”, “Bai Poplar’s ​​White Language”, and are also known as the three giants of Shaanxi TV’s local show!

‘Guanzi’ means aunt. Being able to be a concubine means praising her aunt for being able to do things and leading her family to a prosperous road; the fastest update is mobile::

‘Baibai’ is just talking nonsense? In other words, it is called a talk show, Baiyang, Baiyang, Baiyang talk show...

After listening to my translation, are you interested in finding a show?

Dad Chen smiled awkwardly: "The leadership team is trying to figure out a way!"

"This year, the Belt and Road Initiative? We can make more contributions around the Silk Road!"

Dad Chen thought about it...

You can indeed take advantage of the situation!

"How to do it specifically?"

"How could I know? Anyway, I'll focus on the Tang Dynasty, Tang poetry, and the Silk Road. It's really not possible? You can live broadcast the excavation of several large tombs online..."

Dad Chen sighed: "Oh, it's too difficult! Shaanxi Radio and Television System..."

Chen Mengxi said: "Being a TV station that the people of Shaanxi can see better? It will never be more difficult than curing infertility."

"you…"

...

Shaanxi TV, Shenzhen TV, Sichuan TV, and Hubei TV? They are considered partners of Tudou Video and are also TV stations with close ties to Tang Ren...

These TV stations are very poor!

I can't afford it in one round!

The advertising spending throughout the year is about 70 billion yuan. The five major satellite TV stations added one to account for more than 50 billion yuan, and the rest is distributed to other satellite TV stations!

This is called the Matthew effect of the market!

Resource concentration!

At most three or five years? Will the top satellite TV broadcasts have more than half of their advertising revenue? Then, even if the second and third-tier TV stations do not have completely zero ratings, they will not be far from bankruptcy. Because there is no advertisement, there will be no money to buy dramas, and without good dramas, there will be no audiences, and they will enter a vicious cycle.

In fact, it is enough for a country to have several large TV groups, and the United States is just the five major TV networks...

Video websites in the PC era cannot defeat TV stations? Because they are fixed in one place like TV stations, TV stations have the advantage of "large screen".

But in the era of mobile Internet? Watching anytime and anywhere has become the first user pain point, rather than the big screen.

Therefore, TV stations are destined to be backward products of being eliminated, and the mobile Internet is a complete revolution for TV stations.

The essence of a TV station is to gather people? And is the mobile Internet a focus group? Is it the opposite of a TV station? It completely disintegrates the TV station's advantage of gathering people. TV stations are instantly sold by mobile Internet video platforms in terms of advertising revenue, membership revenue, top content, massive content shelves and other indicators.

Let’s put it this way, last year’s advertising revenue of Tudou Video exceeded 3 billion, surpassing Beijing TV, which ranked last in the five major satellite TV stations…

Of course, the trend is the trend...

At this stage, the online platform is still a TV station that buys copyrights for large-scale video websites. For example, iQiyi's "Happy Dabanying", Mango TV made a net profit of 50 million.

Traditional TV is still the media with the widest audience coverage at present!

For Tudou Video, it is not in your own interests to only broadcast the Internet.

"Psychological Crime" and "My Girls' Generation" have high online views and good audience reputation. They have been able to stand out after the trial of Sanwei Real Hot.

This is also the fundamental reason why second-tier satellite TV is willing to let go of their posture.

...

Back in the study, Shen Mengxi looked at Naifei's market value, which is a long-term investment.

The launch of "House of Cards" next month kicks off the prelude to streaming challenges traditional TV stations...

In fact, there is only one foundation for doing the Internet: user growth is the only KPI goal.

Shen Mengxi bought 15% of Netflix's shares when Netflix's market value was at its lowest. At that time, Netflix completely divested its DVD rental business and officially switched to streaming media and long videos, but it still mainly bought video copyrights.

After divesting DVD rental business, Netflix fell into chaos for three months... its market value once dropped to US$1 billion...

Fortunately, Reed Hasyans is more capable of rectifying the business...

Stabilize users to 20 million...

But doing this also has its drawbacks, which is that it is too expensive!

For example, Netflix purchased the popular seven-season series "Mad Men" in 2012, with a total cost of $75 million to $100 million, and a single episode cost of $1 million.

Why don’t you do this money?

Then bet on "House of Cards" with a lot of money...

According to estimates, Netflix needs to add 1 million new one-year subscription users to cover the cost of "House of Cards", but after the launch of "House of Cards", Netflix added 3 million new users in the first quarter of 2013.

After tasting the sweetness, Netflix continued to make efforts...

In fact, potatoes can also be dried like this, but it is easy to have no friends when they are dried like this. Not only should you be enemies with the TV station, but you should also beware of friendly businessmen...

Most importantly, Mengxi Media’s ecological chain is naturally not a closed-loop content as its core industry, and requires multiple channels to develop. TV stations are an indispensable channel!

Only after Tencent and Aiyou enter the market can we get the power of fighting together!

"What are you looking at?"

"…Look at your own investment," Chen Mengxi turned his head, it was the young lady...

"invest?"

She sat on Chen Mengxi's thigh with interest and stared at the computer screen...

"How is it in English?"

“How about some of my investments in the United States… recording?”

"It's okay, Teacher Mo Yan is quite funny..."
Chapter completed!
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