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Chapter 39 The prototype... (2/5)

"Search" has tried its best to promote it!

Whether it is running a national roadshow or participating in various variety shows that once scoffed at, Old Chen accepts and works hard to cooperate.

The box office in the first week was not good. He said in an exclusive interview: "If you think reflecting reality is important, if you think your movie is closely related to this era, then are you willing to make less money in your movie? In the current market, are you willing to make this decision? The meaning of my film "Search" is here. The first weekend is 28 million, which is not the same as movies with commercial demands. But I think it is very good because it gave me a lot of confidence, and it may also give some younger directors some confidence. The meaning he gave me is here. I am very happy that I will make such an attempt!"

Faced with the current era, Old Chen used Dickens's statement in "The Tale of the Two Cities" to explain, "This is the best era and the worst era." "I didn't understand it at that time, but now it seems that it is true, too much complexity and too much glitz. Today's era is an amazing era, and I don't want to judge it by good or bad."

When it comes to "Search" borrowing from "Hunting", he disagrees: "Search" criticizes media violence and thinks about the dualistic reversal between rules and human feelings."

"I haven't had time to watch "Hunting" yet... But I heard Chen Hong tell the story of a good man being wronged, seeing the big one from the small, revealing human nature..."

"Shen Mengxi is indeed amazing. She can write and direct, and she can also make box office money!"

Enough...

All you need is to admit that you have never watched "Hunting"...

This is a bit unreasonable - the best Oscar movie!

Even Shen Mengxi takes time to watch movies that win big prizes every year, and I am talking about the original time and space...

That's why he has so much reserve!

A director must have a reading amount, which is the basic quality.

Films and literary works are similar and indispensable. What you get from reading good movies is direct feelings and learning the use of audio-visual language, while reading good books is rich in connotation and stimulating creativity and literary atmosphere.

As the saying goes, reading a book a hundred times will make your own sense. If you watch a lot of movies, you will also feel that I can go on me. Given to me, Mi Ogawa, you will definitely be able to make a movie that surprises you - I can also play the male lead!

Naturally, many self-media appeared on the Internet using this passage to attack Lao Chen - a director has never seen "Hunting"?

...

Mengxi Company headquarters, reception room, and camera aimed at Shen Mengxi...

That’s right, another interview, this time it’s a Tudou interview, "Dialogue", which is a newly launched exclusive interview variety show - Season Broadcast.

After three episodes of "Potato Plays a Big Brand", a sponsor came to visit - Xiaomi Mobile Sponsor.

Adding to other brands and advertising, this show has already started to make a profit!

"Dialogue" takes a high-end route, and the first season mainly interviews the helms of several major media companies in the mainland, Shen Mengxi, Huang Zhongjun, Wang Changtian...

The host is from CCTV, Wu Qing, and may not be very famous. After all, there are too many hosts who have left CCTV.

"Congratulations to Mr. Shen first, "Walking with God" is a big hit!"

Shen Mengxi smiled: "…The box office revenue exceeded expectations, but the surrounding sales are still a bit low..."

“Peripheral sales?”

"We authorize the development of dolls and games. The game should be launched at the end of the year. The dolls have only sold less than 8 million. We predict that with the box office sales, the sales of dolls around the area will be 20 million..."

“Is it much different?”

"It's all for pirated copies!" Chen Mengxi smiled bitterly: "...Anyway, Taobao search can have more than 1,800 links!"

"However, we will definitely insist on promoting it, and strive to achieve a quarter of the total profit in five years..."

The cinema revenue model in North America can obtain 85% of the profits of the franchise store...

The so-called franchise is peripheral dolls, posters and other things.

Get to the topic...

"You have been talking about industrialization. What does industrialization mean?"

"The first is genre creation, and each genre has certain creative standards, and there are certain specifications for the production, both in scripts and in production; the second is scientific and systematic production management to ensure the large-scale production of a movie; the third is the application of new technologies."

"Tell me specifically?"

"The so-called type is a market contract between creators and audiences. Before spending money to buy tickets, the audience can be sure that they have received the corresponding standard entertainment experience.

After half a century of hard work, American films have emerged, including western films, film noir, musical and dance films, and each genre has occupied the mainstream of the market for a certain period of time... "Walking with Gods" is first of all an oriental magical theme. This genre has initially established a relatively mature creative standard in the Chinese film market through several films in "Painted Skin". Let's implement it according to this standard!"

"System management, this is easy to understand. In the previous era of handicraft workshops, it was difficult for Chinese films to faithfully implement creative intentions in all production and production links, especially large-scale commercial films!"

"The new technology, "Walking with God" was released this time, and there are almost no complaints about 3D effects on the Internet. This is a kind of success!"

“What are the benefits of industrialization?”

"Because only when we can produce a movie of a predetermined type according to the predetermined quality standards within the scheduled time and cost, then Chinese movies will be truly industrialized products and can truly become an important part of the larger entertainment industry."

"But many people on the Internet say that once the creation of genre films is solidified, it is an industrial product, with the same side. Although the industrialization of films is important, it does not mean that it cannot be combined with varied and flexible creativity. The most important thing about creativity is that there is no standard."

"You misunderstood the meaning of industrialization. In fact, industrialization is about subdividing labor. Professionals do professional things, rather than taking care of most or all the work by one person. It is best not to talk about slogans when talking about creativity. The development of an industry is natural after industrialization!"

"But South Korea and France have many movies with good reputation every year, and they are not industrialized..."

"It is not good to oppose low-cost films and industrial assembly lines. The assembly line does not mean bad. The industrial assembly line means stability and efficiency, which means that the movies that audiences like to watch can be shot with lower cost batches. Every country has small-cost masterpieces, and China does not lack small-cost masterpieces, but what is lacking is mature industrialization like Hollywood. China is not a small country like South Korea, France, and China has a population of 1.3 billion, and it has a huge demand for film industrialization."

"The Chinese film market will definitely be the world's number one in the future, so there should be corresponding film industry to support it. Otherwise, capital talents and technology will be lost and the entire market will be finally handed over to Hollywood. We have the necessary industrialization and the conditions... So, why not do it?"

"Will industrialization you mentioned cost more money?"

"No, using professional people to do professional things will save money, because there are fewer accidents and lower risks..."

After a pause, Chen Mengxi added: "It must take time. Even our Mengxi only makes one or two heavy industry movies every year... "Walking with God" took two years, and "The Great Wall" was another two years... From the perspective of investment returns, it is obviously not a good business... But there must be someone doing it. The Guiding Opinions clearly state that 'encourage financial institutions to increase financial support for film companies', which is to create conditions for us and we must live up to the entrusted times!"

OK, the latter sentence is too formal...

"There are people online who comment on "Search" and "Hunting", what do you think?"

Netizens... Actually, it is not a netizen, but many film critics commented: The similar subject matter, Chen Mengxi's treatment is even more chilling, making people more likely to fall into deep thoughts - the previous wave has not left, and has been overthrown by the next wave!

Chen Mengxi waved his hand: "I don't think "Search" borrows from or pays tribute to "Hunting". Director Kai Ge probably hasn't watched "Hunting"... This is normal. After "The Promise", I have never watched all his movies!"
Chapter completed!
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