Chapter 31 Propaganda (4/5)
Tao Hong is really a very powerful person!
Chen Mengxi rarely admires people, but Tao Hong really has to admire them. If you look at her resume, you will think that this person is cheating.
In 1997, she won the Golden Rooster Award for Best Actress and the Huabiao Award for Best Actress. The next year, she won the Golden Eagle and Feitian...
Not to mention the post-85s little flower, who can fight with her in the four Dans and Shuangbing?
Even Qin Hailu said: If Tao Hong doesn’t act, she will win awards as soon as she acts.
That's so awesome!
Let me put it this way, she has never been involved in the Hong Kong circle and has no interaction with those so-called big directors. However, she won 5 of the six major domestic film and television awards, and it seems that only Magnolia does not. Her resources have never been particularly good. Being able to win so many awards is enough to prove her superb acting skills!
And never stingy with encouragement to the younger generation.
It's hard to pick her shortcomings, both virtue and art...
But she really often makes wedding dresses for others. Just like you say "Li Mi's Conjecture", Tao Hong recommends it to Cao Baoping...
Could she not act as a show last week?
The problem is that Zhou Xun has appeal and Zhou Xun joins, so that this project can be established—it will take 10 or 20 million to shoot!
So, if you are a good actor with peace of mind, you will really lose many good opportunities...
Otherwise, how could "Pan Jinlian" fall into Fan Bingbread?
...
Many people wonder, the promotion cost of a movie is tens of millions, but where are you spending it?
That's right, movie promotion is no different from daily product promotion, and money is spread on the channels.
How to let most people know about a movie?
Common promotion channels include traditional media, new media, various platforms, and landing activities.
To put it bluntly, all the carriers that attach traffic and movie promotions will not be missed! Traffic = value, so how can you imagine how to spend money?
In the early stage, the material delivery was: ordinary promotional manuscripts, film critics' specials, stills, pilot posters, ultimate posters, pilot trailers, ultimate trailers, production specials, viral videos, etc.
All of them have to pay for promotion!
If you don’t have money, who will promote it for you?
"Walking with God" will last for two months, from the early stage to the release, and there will be professional promotion in the later stages...
This is Mengxi Group’s S-class project this year, and it cannot be missed!
Therefore, Chen Mengxi also joined the propaganda camp - he is now the eighth-ranked big V on Weibo fans and has no money to buy fans, so he is not as good as some celebrities...
But it is also one of the top traffic!
Any random sentence can be discussed in tens of thousands of discussions.
Today I will record "Speaking" - CCTV's variety show!
There is a ratings chassis.
It should be that Chen Mengxi has been on TV for the first time after winning the Oscar - "Potato Makes a Big Name" is only broadcast on Potato Video.
He is also the first guest of "The Talk".
The program format is that Chen Mengxi first gave a speech, and then answered the question of the "youth representative" on the spot. The host Sa Beining was responsible for making jokes...
...
Chen Mengxi talked about the industrialization of the film, talked about Mengxi’s five-year plan, and would create “Ghost Blows Out the Light” and “The Wandering Earth”…
Talk about the star system and IP system.
The biggest disadvantage is that the influence of stars and IP is greater than the quality of the film, so the budget is given priority to ask stars or use them on the IP itself;
Fans and genre film audiences believe that it may be used as a low-income box office, so give priority to asking stars with strong fan appeal and iconic genre films.
For investors, investing in movies is a venture capital, and they will inevitably find the safest way to do risk control - prioritize grasping the most graspable basic market, and then make budget arrangements based on this.
It is natural that the priority of the direct driving force of a star is greater than the investment in the quality of the film...
Doing so will ultimately harm the entire industry!
Finally, we concluded: "The industrialization of film determines the upper limit of a country's film. Just like basic science, artistic expression requires means to be realized, but if there is no strong attraction at the audio-visual level, why should we go to the cinema?"
After a pause, Chen Mengxi continued: "With the convenience of mobile Internet, streaming media playback will subvert the audience's viewing habits... But who can tell the truth about the future? I used to think that China's GDP exceeded that of Japanese benzene, and there were many oppositions on the Internet. In the past two years, few people on the Internet compared with Chinese benzene economy!"
He originally wanted to confront a TV station, a cinema...
Suddenly I realized that this was recording a TV variety show, so I quickly shut up...
"Okay, thank you Mr. Chen Mengxi for your speech!"
Sa Bining took over the topic: "This should be the first time you appeared in a variety show after you won the Oscar, right?"
"Yes... I'm the person behind the scenes, and just show up in public will give it to the actors."
"I heard that after you won the Oscar, you went on vacation alone for half a month?"
"...Yes, many media wanted to interview me at that time, and there were a lot of people in the company looking for me. I felt so annoyed, so I simply left everything behind and went to Europe. I originally planned to visit France and Germany... The smell of urine on the Paris subway was too strong, and I forced me to change my way to several Eastern European countries..."
"ah?"
"I asked the locals and they said that Paris itself lacks public toilets, and the public toilets in Europe are basically charged, and the fees are not low. Many subway stations open 20 hours, so homeless people solve physiological problems inside... It's really smelly. I don't mean to insult France, it's true!"
France still needs insult?
Just find a joke: Now when the French army sold World War II, the rifles used by the French army were just like new ones! Because they have never been used, they have only been thrown on the ground once;
In France, the team launched a surrender and only I clicked on it. Players praised me for “the backbone of France”!
What does "Magino" mean in German? - Welcome, warm welcome.
stop!
“Have you gained anything during this trip?”
Chen Mengxi thought about it for a while and then replied: "It's okay. The first three days, no one bothered me. I was quite free. Later, one phone call after another, and I found that I still love work, so I came back..."
Sa Bining was stunned for a moment. He originally wanted to hear answers such as 'man and nature' and 'man and universe', but he reacted smartly and quickly asked another question: "How do you feel after winning the Oscar?"
"It feels like that," he added before Sabaining continued, "I locked it up after I got the little golden man. I have never praised it since I got the Oscar!"
"What's the use of Oscars? I'm not interested in Oscars."
"I have gradually learned about a lot of audiences recently. It's just movies, which are not as important as everyone imagines. For many people, watching movies is just an activity to pass the time!"
Sa Beining has not experienced Ma Yun's training, but he met Chen Mengxi in the first episode of "The Talk"...
He couldn't resist it, so he forced himself to not laugh out loud, and quickly entered the next stage: the Q&A time for the youth representative.
Chapter completed!