Chapter 164 Climbing to the Top on the First Day (3/6)
Su Lun said that she would regret not filming "My Black Little Dress". Chen Hui of Hengye Pictures probably regretted it. The release of "Tears of the City" and "Little Dress" coincided with the same period!
Hengye Pictures started with trade barriers in various provinces at that time. Chen Hui started out as a pirated tape business. Later, he started buying some copies of movies. He bought copyrights from Fujian and Zhejiang provinces, and then released them and got the account...
So, I have written many movies before, selling pirated discs to change careers, and this sentence is not nonsense!
Hengye Film is very similar to Mingxi Company, a subsidiary of Mengxi. They have a good relationship with China Film Southern Shinkansen and Zhujiang Theater. In addition, in the Spring and Autumn Period when making low-cost horror films, the four parties have combined to create a batch of low-cost horror films, such as "Nightclub Talk", "Embroidered Shoes", "Shousheng", "Oxford Killer" and so on...
Later, I happened to make "Beijing No. 81" and helped release "Wolf Warrior", which opened up the situation...
"Tears of the City", directed by Huang Zhenzhen and screenwriter Zheng Danrui, the master in Wen Chou Chou and the top scholar Su Qi'er...
Starring Li Zhiting, Richie Ren, Liang Yongqi, Chen Qiaoen, Dou Xiao, and Zhou Dongyu.
It is a love-type movie. I originally thought about Christmas, and the audience might want to watch some love stories. Unfortunately, I caught up with "Little Dress"...
"Sad Movie" copied by "Tears of the City", three love stories, and then a sublimation.
Of course, you can also say it's a coincidence, but the poster design is exactly the same...
This is obviously not something that can be explained by coincidence!
Before the release, Huang Zhenzhen boldly predicted that the box office will start at 300 million!
I don't know who gave him the courage...
Back to "Little Dress", this movie is very simple.
Four female students who have just graduated from college are running around to find a satisfactory job.
Although the four of them still showed the carefreeness of their students when they were gathered, they all had their own worries...
Even when one person is reused and makes a lot of money, the others do not bless her, but are depressed, jealous and resentful. But when her career is frustrated and she is in crisis, everyone gathers around to encourage her...
Therefore, Chen Mengxi doesn't understand this kind of psychology.
This is the little thought of girls. You can play together at any time and be crazy, caring and sad and jealous.
The subtle and unspeakable stories between the girls will never be finished;
They like to stick together for nothing and joke with kindness; they will understand each other and always feel sad; they seem to be intimate and harmonious; occasionally they are jealous and compete in secret...
Why bother, what can’t be said?
This is called a typical movie that focuses on the female perspective.
But not all boys hate it. After all, the beautiful dress-up show of the four girls is quite attractive...
...
There is a saying that seems to say: As long as there is a line that touches you, it will be a good movie.
As a purely female perspective movie, "Little Dress" targets mainstream viewers - white-collar workers, students...
So, it will be released on the 24th...
In fact, it is also suitable for Valentine's Day. These points of the New Year are released. Men and women go out for dates. They must listen to girls when they see anything. Men are only responsible for paying for tickets.
Read a few pretentious comments:
"A girl in her twenties can have no satisfactory job, no wholehearted boyfriend, no noisy sister, and the courage to actively pursue her dreams."
"It's better than I thought. As a girl who is over 20 years old, I feel empathy in many places. At the same time, I also hope that one day we can still have a quarrel and share a happy meal together. The youth of friends is the happiest."
"The friendship between girls is not only about appreciation, envy, jealousy, conflict, quarrel, and of course - love."
Very good reputation...
Douban has scored 7.9 points, and of course there are negative reviews:
"The story is very cliché and there is nothing attractive about the plot!"
"I don't understand the so-called friendship between your female compatriots."
It's already very good, not to the point of polarization.
The real polarization is only about 6.5 points at most, for example, "If You Are the One 2" and "One Step Away"...
...
The real-time box office ranked first, but the company did not dare to be careless at all.
After all, it will be New Year's Day after Christmas...
"The Flowers of War" and "The Dragon Gate Flying Armor" obviously have enough momentum!
By the way, "Tears of the City" has been completely ignored. The golden scenes are scheduled, unless it is a large theater with more than six halls, ordinary theaters do not schedule it at all...
The reputation is poor - Huang Zhenzhen's previous work "Breakup Says Love You", starring Yanmin and Xue Kaiqi, with a good reputation. She thought she had established the director's appeal...
Thinking too much!
There is no popularity itself...
It is predictable that "Little Dress" suppresses "Tears of the City". What we need to consider now is how to continue suppressing "The Flowers of Flowers" and "The Dragon Gate"...
The movie has been released. In addition to maintaining reputation, we can only continue to publish the press release and promote the main creative team.
Mobilize all the forces that can be mobilized, including Shen Mengxi. At 6 pm, Shen Mengxi was interviewed by the company at the company.
This time, it is a visit specifically for "My Little Black Dress".
"At present, women have become the main force of film consumption in the domestic film market. Among the people watching movies, the majority of "couples" are the ones, but often men only have the right to suggest and women exercise the right to decide. "In other words, female audiences have the wallet."
“In terms of film aesthetics and taste, women with soft hearts are more likely to have emotional resonance with some of the details in the film.
Compared with the action movies, crime movies and other types that men like, art films and romance movies have a natural female fate: "'Sensibility' is a feminine trait, while men are relatively rational. Female audiences are more likely to be moved than men. Movies with tear points are more suitable for gaining women's love."
"Of course, comedy is a type that both men and women have an interest."
"This year's New Year holiday, there is a comedy type vacant... This is our mistake in the release."
"Then what do you think is the selling point of "Little Dress"?"
"Celebrity + theme, we have a data. The average age of the mainstream movie audience is 22 years old, which is exactly the target audience of "Little Dress". In addition, the four starring actors are popular stars with great market appeal, so we dare to release them in this period!"
"We can't make movies with old thinking anymore!"
"China Film Report" will broadcast "My Black Dress", but it only takes five minutes, and Shen Mengxi will show her face for no more than one minute - after all, he is just the producer of the movie.
If he hadn't been famous, he wouldn't have to promote it at all.
Chapter completed!