Chapter 161 It's All Little Things (6/6)
(I lost my hair... so sad!)
"Hunting" has won a lot of nominations, which is of course good news. For specific performance, Tang Ren Film and Television's stock price soared by 8%, and its total market value has reached nearly 44 billion.
Although Chen Mengxi doesn’t care about this increase in value, after all, at his level, money is really just a number, but no matter who sees the number growth, it will be very happy!
He came to the company today to check the financial report.
This year, Mengxi Group made a full-scale attack, acting in movies, TV series, variety shows, and developing in all aspects. Of course, the returns have hit a new peak, but the investment is also very high.
As for variety shows, they made a fortune with money!
Expansion of theaters also requires money...
If you don’t know these are industrial chain layouts, just issue additional stocks...
For Chen Mengxi, there is a gold-burning thing called Potato Video.
Potato Video is also under Mengxi Group, and its operating funds mainly come from Mengxi Investment Company...
That is, Chen Mengxi’s private small vault!
Thanks to Amazon, Apple's market value has increased rapidly, and investment benefits can fill cash flow consumption...
But this is not a solution, and it has to make blood on its own.
At present, the profit model of video platforms relies heavily on advertising - front patches, back patches, page advertising, and video cooperation promotion revenue;
There are also paid, paid film and television, and paid membership;
The third is traffic monetization - games;
Just let it go for copyright distribution, this is what LeTV is doing now...
There is another type of paid cooperation: small businesses or users can purchase services to use for video hosting services - advertising-free mode!
Bilibili's profit mainly relies on games to account for the majority, but Tudou's game platform is not very good. The next movie is to jointly operate several games with Mengxi Interactive Entertainment - simply exchange traffic for profit, but it is a certain degree of separation from user demands.
However, Potato Video itself is a natural way of diversion, so what is more important is to find the game content that users really like. Once you find it, you can achieve independent hemorrhage through the game...
Now it mainly operates some independently developed garbage web games, but the monthly turnover can reach around 30 million...
Live broadcast is actually a good monetization channel...
However, the nature of the video platform is destined to be impossible to regard live broadcast as the main channel. Otherwise, just follow Feng Douyu to do a live broadcast!
So, you still have to rely on self-produced dramas!
Don’t worry, Chen Mengxi is ready for blood transfusion - use North American investment to create potato videos. Once users can divert traffic to the game, they will be posted...
Chen Mengxi has invested in the Colorful Film Studio, obtained the exclusive playback copyright of "My Name is MT", and is collaborating on the development of the game of the same name of "My Name is MT". As for copyright disputes, it will be handed over to a lawyer to sue!
By the way, it acquired Shanghai Lilith Technology Co., Ltd. and prepared to jointly develop and operate "Dota Legend"...
It is difficult to achieve regular monetization without making games.
He remembers only a few game development companies, and he mainly doesn't play games very much.
...
As of December 24, the box office of "The Flowers of War" exceeded 300 million, and "The Dragon Gate Flying Armor" exceeded 238 million...
Released for nine days.
This result is hard to satisfy. "Big Man", "Painted Skin 3" and "Little Fox and Monster Hunter" were released for nine days, and the filming has already exceeded 400 million!
Even the box office of "Lucky Key" exceeded 250 million during the same period!
On the premise of market expansion, these two movies have achieved such results?
In fact, the box office of the New Year is basically settled after the Lunar New Year holiday is now, not to mention that it is over one billion, it is time to laugh if you can get 500 million!
The heat of discussion is also cooling down.
The topic of the New Year holiday this year has never left these two movies from beginning to end.
The results of the release were far less popular than expected.
Many people analyze that it is because the subject matter is heavy...
It makes sense.
...
On the evening of the 23rd, Chen Mengxi called Ning Hao, Xu Zheng, Yang Qing and Guo Fan to a private restaurant run by his mother Chen...
Have a dinner and chat.
The topic starts with "The Flowers of Flowers" and "The Dragon Gate Flying Armor".
Ning Hao spoke first: "The Flowers of War" is in trouble, and it is released when the audience hates blockbusters."
"I agree with this point!"
There is a phenomenon this year: Chinese-style "blockbusters" are lost!
The blockbuster is not working!
"Martial Arts" bluff, "Guan Yunchang" becomes a funny movie, "Legend of White Snake" in the National Day holiday, "Painting Wall", either monsters or monsters, monsters dance, "The Female General of the Yang Family" is rough and shocking, "East and West 2011" makes people laugh. These movies are either historical costumes, martial arts or monsters, star lineups, so-called big productions and big scenes, plus big hype, the box office is not bad, but after watching it, the audience all called it fooled!
Under this premise, Zhang Weiping also advocated the international blockbuster "The Flowers of Flowers"...
The audience must have had a boycott in advance!
"So, when you are on "Little Dress" at this time, you will surely make a big profit!"
This is true. The theaters are particularly optimistic about this movie. On the first day, the screening of "The Flowers of Flowers" was cut to 26%, and the screening of "Dragon Gate" was left 22% - there was also a film "Tears of the City" released during the same period, and the theaters gave 12% of the screening of...
Xu Zheng looked at Chen Mengxi who had been smiling and asked, "Has the box office of "Little Fox and Monster Hunter" exceeded 600 million?"
"Ah?" Chen Mengxi was stunned for a moment before answering: "It's over, 601 million...we are ready to be released."
Ning Hao suddenly thought of something and asked him, "Can "Hunting" be difficult to Oscar?"
"There is basically no show..." She Mengxi shrugged, but added: "The Golden Globe Awards Best Drama should be almost the same!"
Xu Zheng's eyes turned: "Wow, then you can definitely make a big profit by eating some Tang Ren's stock at this time!"
"...As for it, your net worth is at least 500 million now, and you still care so much about money?"
"Of course I care about the money... don't you care?"
Yang Qing curled his lips: "I have calculated the calculations with Mengxi. I will have no worries about food and clothing for my whole life. I will go wherever I want... I will eat whatever I want, and play with girls from all over the country. It costs about 400 million!"
"Four hundred million? How do you calculate it?"
Yang Qing looked at Chen Mengxi: "How did you calculate it?"
Chen Mengxi: "It's very simple. Calculate the average daily consumption, then multiply by 365 and multiply by 50, and you will get a final value of 400 million. However, this money cannot be gambling or taking drugs, otherwise, no amount of money will be enough for you to make!"
"How do you know the price of foreign girls?"
"…Have you been to the Netherlands? There is a red light district in Amsterdam, you can ask about it."
The chat was almost done, Chen Mengxi picked up the cup and touched them, and then went to: "I visited the United States at the end of the 2nd. I will definitely negotiate with the American Screening Association. The quota will be relaxed..."
“How many?”
"Over ten or more, our bottom line is fifteen!"
"15 movies...15+20, then...at least 35 imported movies are released every year?"
Chen Mengxi nodded: "That's right, so starting next year, we will have a period of time with Hollywood blockbusters every month!"
Several people were stunned...
Chen Mengxi waved his hand: "It's okay, at most it will only be a short-term impact. Hollywood cannot produce 30 excellent commercial masterpieces every year. If you come in, you will not be able to watch it in Chinese audiences, and it will have little impact!"
After a while, Xu Zheng said, "I said, why did you speak for "The Flowers of Flowers" on Weibo... In your opinion, the so-called battle for New Year's films is a trivial matter?"
Chen Mengxi touched his nose a little embarrassedly: "...No, next month, I will announce the signing of Zhang Yi's studio!"
"What?"
Chapter completed!