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Chapter 147: The Price Increase Storm (4/6)

In fact, Zhang Weiping is also quite guilty...

Of course he is qualified in the original time and space - Yi is in hand, I have it in the world!

But in this time and space, he really has no qualifications!

He has not had a single movie with a box office of 300 million, 400 million, 500 million, 600 million, and 700 million.

There is a Mengxi company...

The day before yesterday, the page was November 7th. "Introduction to Architecture" was released 25 days ago, and the box office officially exceeded 320 million.

Another movie with a box office and a good reputation!

"Rise of the Planet of the Apes" was released for 11 days, with a cumulative box office of 260 million. No surprises, there is no problem with 300 million.

Therefore, the negotiation of the sharing of accounts should be led by Shen Mengxi!

That's what he thought, starting from him, Chen Mengxi should follow...

After all, his approach has benefited the entire industry!

Yes, the box office account of two points is divided, Jiahe Cinemas receives nearly 50 million less every year, but how much does the film company have?

Will the accounts be settled?

Chen Mengxi, who had reacted, changed his mind. On the other end of the phone, Xu Shaofeng: "Then will I reply to him like this?"

Chen Mengxi replied: "Wait... let him make a fuss, it's best to alarm the film bureau."

"…Boss, do you want to increase the account share, too?"

“The proportion of producers is indeed a little lower…”

"The theater business is also difficult!"

"So, you have to think of other ways... it will not harm the film company, nor will it harm the interests of theaters."

"Where is such a good thing?"

"You can make trouble first, and the above will talk then."

Hang up the phone, Chen Mengxi smiled and entered the office.

A bunch of movies have been released recently, "Unidentified Identity", "Iron Armored Steel Fist", and of course "Little Fox and the Monster Hunter"...

"Unidentified Identity", the Hollywood action films participated by Zhang Hanyun, co-produced by Warner Bros., Constantine Films, and Brun House, cost 30 million US dollars, with a global box office of US$140 million. Starring Liam Neeson, Zhang Hanyun plays the second female lead, a taxi driver, and her role is OK...

This film failed to become an imported film, and it was also a batch of films won by China...

"Iron Armored Steel Fist", Yang Xiaomi's second blockbuster film in Hollywood - actually the first one, "The Storm of the Giant Crocodile" cannot be considered a blockbuster film...

This is an imported film, DreamWorks plus Disney, Shen Mengxi did not participate in the investment...

"Iron Armored Steel Fist" has a box office of only $90 million in North America, which is quite popular but not popular. After all, the cost is as high as $85 million!

Yang Xiaomi also plays the second female lead, but this movie is a movie with a robot coat, which actually tells the warmth and inspirational story of father and son. The protagonists are little boys and robots.

Yang Xiaomi's role is probably equivalent to a functional NPC, a villain boss, and the one who was beaten...

These two movies may be very important to Zhang Hanyun and Yang Xiaomi, but for Mengxi Company, it is completely inferior to the first derivative of the painted skin series released on the 18th!

Therefore, the box office of "Unidentified Identity" was only 8 million on the first day, and the final box office was not 50 million; the first day of "Iron Armored Steel Fist" was 14 million on the first day, and the final box office was 180 million...

It's not a big event.

...

In recent days, the heads of 37 mainstream theaters across the country and the managers of thousands of theaters have been unstoppable, because Zhang Weiping, an investor in "The Flowers of War", has strongly announced a price increase: the lowest ticket price in first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen) is 40 yuan; the lowest ticket price in second-tier cities (provincial capitals) is 35 yuan, and the lowest price in third-tier cities (prefecture-level cities) is 30 yuan; each link is 5 yuan higher than the original one.

At the same time, he asked the film company's share ratio to increase from the current 43% to 45%.

It’s a very ‘smart’ approach. The theaters oppose increasing the share, so that the ticket price will be increased. In this way, no one will lose!

Now, netizens quit!

Why do you need a ticket price?

With such a serious epidemic, theaters have reopened, and no one has seen ticket prices increase!

Zhang Weiping explained with confidence:

"First of all, we just raised the minimum ticket price of the video by 5 yuan, where did we get the sky-high price of 100 yuan?

Secondly, in terms of box office share ratio, excluding taxes, the film company is divided into 45% and the theater is divided into 55%. The profits are the majority, and the investment risks are all here. I don’t understand what the theater is dissatisfied with. In addition, the highest ticket price for the movie is determined by the theaters according to their own actual situation. Whether it is 70 or 80, it has nothing to do with the film company."

"The Flowers of Flowers" is the largest domestic film ever invested. It lasts 2 hours and 25 minutes, which is 4 or 50 minutes longer than ordinary domestic films. It is equivalent to adding products, adding products, and of course the price is increased."

Lao Zhang is very tough: If you don’t mention the share, I won’t let you let it go;

The theater manager said, if you dare to mention it, I won’t let you go.

There was even a rumor in the industry that eight mainstream theaters including Wanda and Star Mei joined forces to boycott Zhang Weiping, and the two sides were at a strife and were fighting to the death.

It's really a good way to hype...

According to this situation, the Film Bureau designated to enter the venue...

Then what?

Before the Film Bureau could intervene, Bona's Fatty Yu publicly said: "Studios should make more money from theaters! China only has 10,000 screens now, the United States has 40,000, and there are still many prefecture-level cities and counties in China that do not have cinemas yet."

"The profit should be given, and Chinese real estate developers should be encouraged to build cinemas, so that China can achieve 30,000 screens, and then feed back to the upstream production industry."

"Many cinemas originally planned to be recycled in five years, but now it has become 8 years. The profit period and the recovery period are extended, which actually dispels the enthusiasm for cinema construction."

"The Dragon Gate Flying Armor will reduce the lowest ticket price by another 5 yuan, and Beijing and other first-tier cities will only sell for 30 yuan. At present, the ticket price of Chinese movies is considered high worldwide. Especially for viewers who come to watch a movie, watching a movie is actually a considerable expense. Now Chinese movies are in a period of rapid development. Only when more viewers enter the cinema will the market get better and better."

Tit-for-tat!

Mengxi must join, otherwise, "My Black Dress" will be out of the box!

...

Shen Mengxi is not in a hurry at all. You can fight, and he will eventually ask him to come forward!

The leader is here.

Sure enough, at the premiere of "The Little Fox and the Monster Hunter" on the 18th, a reporter mentioned the price increase.

"In fact, the conditions for Chinese films are very superior. It can even be said that in addition to North America, Chinese films have the best development environment in the world."

"First of all, the market is already the second largest market in the world, and it is still growing rapidly, enough to accommodate films of all types and styles. There are only a handful of local film marketers in the world that have such a large number of them!"

"Secondly, the ticket prices of Chinese movies are very high, and the average price is almost equal to the absolute prices of developed countries such as Europe, America and Japan, and far exceeds the ticket prices of developing countries such as India. For the film industry, this means that the profits obtained from each audience are also much greater. Recycling investment, especially the high cost effects necessary for contemporary large productions, is quite beneficial."

"More importantly, this market is protected by the state..."
Chapter completed!
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